Bring the ultimate coffee experience to your mobile phone from Download  Nespresso  Mobile to hold all the information in ...
… an ultimate mobile multimedia experience 1 MOBILE
One project Three companies 1 <ul><li>Founded in 2000, Apocope  provides the marketing expertise as well as a technologica...
The project The  Flash Lite Distributable Player enables Apocope: To add a new dimension to the existing mobile environmen...
Objectives 1 The goals of the  Nespresso  mobile   application Offer a service oriented application Create a graphically p...
Key benefits of the application 1 A service oriented application that highlights: New Products & Events A rich content tha...
Key benefits of the application New products and events <ul><li>Latest products: machines & premium blends </li></ul><ul><...
Key benefits of the application Store locator 1 A service oriented application that highlights: <ul><li>All boutique and r...
Key benefits of the application Videos <ul><li>By using the newest version of Flash, we were able to embed videos in in th...
Functions  A unique service oriented application with rich media and customized content 1 Club Members <ul><li>Public acce...
Function details 2 MOBILE
Function details 2 Settings: four priority markets for  Nespresso The initial public beta release will be in the US, UK, S...
Function details 2 <ul><li>Instant access automatically configured for the user’s market </li></ul><ul><li>The content is ...
Function details 2 <ul><li>Connection required to access store information </li></ul><ul><li>Auto-completion of the applic...
Function details 2 <ul><li>Map to localize the boutique or retailer </li></ul><ul><li>Expand details available with the ad...
Function details 2 <ul><li>A rich store image gallery </li></ul>Store locator: contextual search to access to boutique and...
Function details 2 <ul><li>We wanted to take advantage of  Nespresso ’s rich CRM solutions to add real value to the user e...
… two technologies to serve  Nespresso ’s innovative image 3 Flash Lite Distributable Player & Aardvark framework
The Flash Lite Distributable Player benefits the  Nespresso  application 1 2 3 To create a doorway into the  Nespresso  un...
Technical information The  Nespresso  application takes advantage of the following Flash Lite features: 3 <ul><li>Mobile W...
  framework A multi device publishing platform integrated with the telecom operators  3 Front Office <ul><li>Since 2000 Ap...
  framework A multi device publishing platform integrated with the telecom operators  3 Back Office <ul><li>Aardvark propo...
Conclusion Flash Lite is a great complement to the existing mobile technologies and adds a real value to the user experien...
Thank you Damien BOUSSON, CEO  damien.bousson[a]apocope.com Judith MONTES, Communications Manager  judith.montes[a]apocope...
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Nespresso Mobile by www.apocope.com

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To discover and select your favorite coffee and machines in real-time with Nespresso Mobile and live an ultimate mobile multimedia experience

Nespresso Mobile was launched at the GSMA -Mobile World Congress- in Barcelona (Feb. 2009).

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Transcript of "Nespresso Mobile by www.apocope.com"

  1. 1. Bring the ultimate coffee experience to your mobile phone from Download Nespresso Mobile to hold all the information in your handset: http:// flashlite.nespresso.com Discover and select your favorite coffee and machines in real-time with Nespresso Mobile and live an ultimate mobile multimedia experience.
  2. 2. … an ultimate mobile multimedia experience 1 MOBILE
  3. 3. One project Three companies 1 <ul><li>Founded in 2000, Apocope provides the marketing expertise as well as a technological solution (Aardvark framework) to make it work. </li></ul><ul><li>Apocope advises advertisers and media on how to integrate the mobile Internet into their marketing strategy. </li></ul><ul><li>Apocope works in close collaboration with Adobe to develop Flash Lite applications </li></ul><ul><li>Adobe Flash Lite Distributable Player is a powerful runtime engine for mobile and consumer electronics devices and allows developers to quickly create engaging mobile applications. </li></ul><ul><li>Adobe chose Nespresso  to create some of the first Flash Lite 3.1 applications </li></ul><ul><li>The worldwide pioneer and market leader in premium portioned coffee has been sustaining an innovative mobile marketing strategy since 2003 in collaboration with Apocope. </li></ul><ul><li>Nespresso’s mobile Web site is available in 16 markets and translated in 9 languages. </li></ul><ul><li>iPhone / PDA : </li></ul><ul><li>http://pda.nespresso.com </li></ul><ul><li>Other handsets: </li></ul><ul><li>http://nespresso.apo.cc/wap </li></ul>The Mobile Marketing Agency : The solution: The client:
  4. 4. The project The Flash Lite Distributable Player enables Apocope: To add a new dimension to the existing mobile environment To develop an innovative service in the application field To offer a service oriented application that captures the high quality and innovation of the Nespresso brand. 1
  5. 5. Objectives 1 The goals of the Nespresso mobile application Offer a service oriented application Create a graphically pleasing interface Offer rich media and customized content Add real value to the user experience Introduce potential clients to Nespresso universe Offer the same Nespresso interface and functionality to the existing customers 2 3 4 5 6 1
  6. 6. Key benefits of the application 1 A service oriented application that highlights: New Products & Events A rich content that is relevant and up-to-date To find Nespresso boutiques or retailers Store locator Promotional or customized videos Videos
  7. 7. Key benefits of the application New products and events <ul><li>Latest products: machines & premium blends </li></ul><ul><li>Updated news for all users </li></ul><ul><li>Customized news and special events for Nespresso Club members </li></ul>1 A service oriented application that highlights:
  8. 8. Key benefits of the application Store locator 1 A service oriented application that highlights: <ul><li>All boutique and retailer store information comes directly from Nespresso </li></ul><ul><li>The application contains the same information as on the Web and mobile sites </li></ul><ul><li>Contextual search with maps and boutique and retailer details </li></ul><ul><li>Visualization of the store (photo gallery) </li></ul>
  9. 9. Key benefits of the application Videos <ul><li>By using the newest version of Flash, we were able to embed videos in in the application </li></ul><ul><li>Video control bar allows: </li></ul><ul><ul><li>Play / Pause </li></ul></ul><ul><ul><li>Rewind </li></ul></ul><ul><ul><li>Sound on / off </li></ul></ul><ul><ul><li>Full screen </li></ul></ul><ul><ul><li>Rotate </li></ul></ul>1 A service oriented application that highlights:
  10. 10. Functions A unique service oriented application with rich media and customized content 1 Club Members <ul><li>Public access for non-members : </li></ul><ul><li>Discover the Nespresso universe through a product catalogue & videos </li></ul><ul><li>Find the closest boutique or retailer (store locator) </li></ul><ul><li>Intuitive and contextual navigation </li></ul><ul><li>Nespresso </li></ul><ul><li>Club Members </li></ul><ul><li>Once identified, access to the Club </li></ul><ul><li>Rapid ordering </li></ul><ul><li>“ Step by step” maintenance tutorial </li></ul>Public Access Club Members
  11. 11. Function details 2 MOBILE
  12. 12. Function details 2 Settings: four priority markets for Nespresso The initial public beta release will be in the US, UK, Spain, and Italy (and India) although Adobe plans to continue rolling out the solution in more countries. United States United Kingdom Spain Italy
  13. 13. Function details 2 <ul><li>Instant access automatically configured for the user’s market </li></ul><ul><li>The content is customized for each market </li></ul><ul><li>The user can choose his/her preferred language </li></ul><ul><li>4 markets available: Italy, Spain, United State, & United Kingdom </li></ul><ul><li>4 languages available: English, French, Italian, & Spanish </li></ul><ul><li>The user can access basic functions without being connected </li></ul>Settings: basic functions allow the user to access contextual information
  14. 14. Function details 2 <ul><li>Connection required to access store information </li></ul><ul><li>Auto-completion of the application form </li></ul>Store locator: contextual search to access to boutique and retailer store details, maps, and photos
  15. 15. Function details 2 <ul><li>Map to localize the boutique or retailer </li></ul><ul><li>Expand details available with the address and opening hours of the store </li></ul><ul><li>Access to the button “Open Gallery” to view photos of the boutique </li></ul>Store locator: contextual search to access to boutique and retailer store details, maps, and photos
  16. 16. Function details 2 <ul><li>A rich store image gallery </li></ul>Store locator: contextual search to access to boutique and retailer store details, maps, and photos
  17. 17. Function details 2 <ul><li>We wanted to take advantage of Nespresso ’s rich CRM solutions to add real value to the user experience </li></ul><ul><li>Customers with existing account can login and find customized videos and products </li></ul><ul><li>Connection is required for authentication </li></ul><ul><li>Once identified, Club members are able to re-order their last purchase in a rapid order process. </li></ul><ul><li>They can also access a “step by step” maintenance tutorial for their machine </li></ul><ul><li>Easy access to the online store on the mobile Web site </li></ul>Club Nespresso : customized content based on account information, previous purchases, and personal preferences
  18. 18. … two technologies to serve Nespresso ’s innovative image 3 Flash Lite Distributable Player & Aardvark framework
  19. 19. The Flash Lite Distributable Player benefits the Nespresso application 1 2 3 To create a doorway into the Nespresso universe through a graphically pleasing interface To take advantage of the latest additions of Flash Lite’s robust capabilities without having to ensure that the application is backwards compatible with previous versions of Flash Lite To remove the high barrier that typically exists in the mobile application environment and opens the door for developers: Flash Lite applications can be developed without much knowledge of the mobile environment Flash Lite enables Apocope: 3 www.apocope.com
  20. 20. Technical information The Nespresso application takes advantage of the following Flash Lite features: 3 <ul><li>Mobile Web browsing compatibility </li></ul><ul><li>Video codecs: FLV, device video (device dependent) </li></ul><ul><li>Audio codecs (device dependent) </li></ul><ul><li>XML socket support </li></ul><ul><li>SOAP API </li></ul><ul><li>Persistent Data </li></ul>
  21. 21. framework A multi device publishing platform integrated with the telecom operators 3 Front Office <ul><li>Since 2000 Apocope has been developing a mobile handset database containing technical features and functionalities for each handset. </li></ul><ul><li>With a full database of more than 1000 handsets, Aardvark determines the compatibility of the handset with the Flash Lite application. </li></ul><ul><li>If the device is compatible Aardvark lets the user download the correct version for the handset’s operating system. </li></ul><ul><li>If it is not compatible, the user is redirected to the Nespresso mobile site. </li></ul>Compatible with all the devices certified for the Flash Lite 3.1 Distributable Player
  22. 22. framework A multi device publishing platform integrated with the telecom operators 3 Back Office <ul><li>Aardvark proposes for this application: </li></ul><ul><li>Site traffic </li></ul><ul><ul><li>by handset model </li></ul></ul><ul><ul><li>by handset brand </li></ul></ul><ul><ul><li>by time period </li></ul></ul><ul><ul><li>by mobile carrier </li></ul></ul><ul><li>Number of downloads </li></ul><ul><ul><li>by market </li></ul></ul><ul><ul><li>by handset model </li></ul></ul><ul><ul><li>by handset brand </li></ul></ul><ul><li>Export by CSV </li></ul>
  23. 23. Conclusion Flash Lite is a great complement to the existing mobile technologies and adds a real value to the user experience. We believe that this application is just a preview of all the possibilities of Flash Lite and we look forward to continuing to work with Adobe!
  24. 24. Thank you Damien BOUSSON, CEO damien.bousson[a]apocope.com Judith MONTES, Communications Manager judith.montes[a]apocope.com Access by Web or mobile: www.apocope.com 93, rue Vieille du Temple – 75003 PARIS – FRANCE Tel. : +33 (0)1 44 59 30 40 Fax : +33 (0)1 42 74 61 34

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