Foursquare

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Foursquare

  1. 1. Luis Andia Del Carpio
  2. 2. ¿ CHECK-IN ? Airports Restaurants ¿Geolocalization?
  3. 3. 2009 Web Term 2010 Web Term
  4. 4. “ To notify your friends that you’re on a specific location , using the GPS of a mobile device ”
  5. 6. Location–Based Social Networks
  6. 7. What’s on your mind ?
  7. 8. What’s happening ?
  8. 9. Where are you ?
  9. 10. What is Foursquare ?
  10. 11. Location-based social network that allows registered users connect with friends and update their location through a check–in.
  11. 12. Provides apps for mobile devices
  12. 13. Dennis Crowley Naveen Selvadurai Created on March 2009
  13. 14. Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
  14. 15. Source: Rjmetrics (http://startupdata.rjmetrics.com/)
  15. 16. Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ” Foursquare wants more !
  16. 18. Foursquare Special Features
  17. 19. Win Points !
  18. 20. Unlock Badges !
  19. 21. <ul><li>Loyalest user </li></ul><ul><li>Last 60 days </li></ul><ul><li>Special discounts to the mayor </li></ul>Become Mayor !
  20. 22. Tips
  21. 23. To-Do’s
  22. 24. Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
  23. 25. Twitter and Facebook : Who’s using it ?
  24. 26. Twitter and Facebook : Connect your accounts
  25. 27. Check-in Check-in Check-in Facebook Account : Your Wall Your Friends News Feed Foursquare Account: Your Check-ins Your Friends Twitter Account : Your Tweets Your Followers Twitter and Facebook
  26. 28. Foursquare Friends Twitter Followers Facebook Friends Twitter and Facebook
  27. 29. How it works
  28. 30. How it works
  29. 31. Offers and Discounts
  30. 32. Diesel’s Foursquare Event
  31. 33. <ul><li>May 2010 </li></ul><ul><li>Diesel’s “Be stupid ” Campaign </li></ul><ul><li>One day promotion </li></ul><ul><li>Diesel’s flagship store at Union Square – New York </li></ul><ul><li>Check-in within 3 blocks from store </li></ul><ul><li>Free t-shirt </li></ul>Event Overview
  32. 34. <ul><li>44 check-ins </li></ul><ul><li>17 tweets </li></ul><ul><li>20,957 Twitter users reached from those social updates </li></ul>Event Figures
  33. 35. <ul><li>Attract new customers to the flagship store. </li></ul><ul><li>Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL ) </li></ul><ul><li>Learn how location-based marketing works . </li></ul>Event Goals
  34. 36. Event Description
  35. 37. Event’s Description
  36. 38. Event Photo
  37. 39. What can businesses learn from this event ? <ul><li>Foursquare is useful for attracting online users to “offline” stores </li></ul><ul><li>Foursquare is useful for building in-store user experiences </li></ul><ul><li>(e.g loyalty programs ) </li></ul><ul><li>Foursquare is useful for making viral marketing </li></ul>Event Conclusions
  38. 40. Foursquare vs Facebook Places
  39. 41. Source :http://www.compete.com/ Foursquare vs Gowalla
  40. 42. Foursquare at First Place
  41. 43. <ul><li>Facebook Places </li></ul><ul><li>Launched on August 2010 </li></ul><ul><li>First available only in U.S , then all around the world </li></ul><ul><li>Integrated in the Facebook apps for mobile devices </li></ul><ul><li>30 million users </li></ul>500-million-users Gorilla
  42. 44. Friends Checkins Checkin Nearby Places Facebook Places
  43. 45. <ul><li>No points , no badges , no mayorships. </li></ul><ul><li>Bing Maps , no Google Maps </li></ul><ul><li>Tag friends you are with when you do the check-in </li></ul>Facebook Places : Some Differences
  44. 46. <ul><li>Offers and Discounts on Facebook Places </li></ul><ul><li>The services is free ,businesses don’t have to pay for posting their offers </li></ul><ul><li>Currently available only in the U.S </li></ul><ul><li>Easy to use , versatile . </li></ul>Facebook Deals
  45. 47. Facebook Deals
  46. 48. Offering 20% off in some products Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Donating $1 per guest to Conservation International Facebook Deals : Some Brands
  47. 49. <ul><li>Finds a place’s address </li></ul><ul><li>Updates Facebook and Twitter , not only Facebook. </li></ul><ul><li>Tips </li></ul>Foursquare Pros
  48. 50. <ul><li>Game features , boring after a while. </li></ul><ul><li>Not as many users as Facebook . </li></ul>Foursquare Cons
  49. 51. Thanks

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