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Foursquare
 

Foursquare

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    Foursquare Foursquare Presentation Transcript

    • Luis Andia Del Carpio
    • ¿ CHECK-IN ? Airports Restaurants ¿Geolocalization?
    • 2009 Web Term 2010 Web Term
    • “ To notify your friends that you’re on a specific location , using the GPS of a mobile device ”
    •  
    • Location–Based Social Networks
    • What’s on your mind ?
    • What’s happening ?
    • Where are you ?
    • What is Foursquare ?
    • Location-based social network that allows registered users connect with friends and update their location through a check–in.
    • Provides apps for mobile devices
    • Dennis Crowley Naveen Selvadurai Created on March 2009
    • Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
    • Source: Rjmetrics (http://startupdata.rjmetrics.com/)
    • Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ” Foursquare wants more !
    •  
    • Foursquare Special Features
    • Win Points !
    • Unlock Badges !
      • Loyalest user
      • Last 60 days
      • Special discounts to the mayor
      Become Mayor !
    • Tips
    • To-Do’s
    • Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
    • Twitter and Facebook : Who’s using it ?
    • Twitter and Facebook : Connect your accounts
    • Check-in Check-in Check-in Facebook Account : Your Wall Your Friends News Feed Foursquare Account: Your Check-ins Your Friends Twitter Account : Your Tweets Your Followers Twitter and Facebook
    • Foursquare Friends Twitter Followers Facebook Friends Twitter and Facebook
    • How it works
    • How it works
    • Offers and Discounts
    • Diesel’s Foursquare Event
      • May 2010
      • Diesel’s “Be stupid ” Campaign
      • One day promotion
      • Diesel’s flagship store at Union Square – New York
      • Check-in within 3 blocks from store
      • Free t-shirt
      Event Overview
      • 44 check-ins
      • 17 tweets
      • 20,957 Twitter users reached from those social updates
      Event Figures
      • Attract new customers to the flagship store.
      • Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL )
      • Learn how location-based marketing works .
      Event Goals
    • Event Description
    • Event’s Description
    • Event Photo
    • What can businesses learn from this event ?
      • Foursquare is useful for attracting online users to “offline” stores
      • Foursquare is useful for building in-store user experiences
      • (e.g loyalty programs )
      • Foursquare is useful for making viral marketing
      Event Conclusions
    • Foursquare vs Facebook Places
    • Source :http://www.compete.com/ Foursquare vs Gowalla
    • Foursquare at First Place
      • Facebook Places
      • Launched on August 2010
      • First available only in U.S , then all around the world
      • Integrated in the Facebook apps for mobile devices
      • 30 million users
      500-million-users Gorilla
    • Friends Checkins Checkin Nearby Places Facebook Places
      • No points , no badges , no mayorships.
      • Bing Maps , no Google Maps
      • Tag friends you are with when you do the check-in
      Facebook Places : Some Differences
      • Offers and Discounts on Facebook Places
      • The services is free ,businesses don’t have to pay for posting their offers
      • Currently available only in the U.S
      • Easy to use , versatile .
      Facebook Deals
    • Facebook Deals
    • Offering 20% off in some products Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Donating $1 per guest to Conservation International Facebook Deals : Some Brands
      • Finds a place’s address
      • Updates Facebook and Twitter , not only Facebook.
      • Tips
      Foursquare Pros
      • Game features , boring after a while.
      • Not as many users as Facebook .
      Foursquare Cons
    • Thanks