Luis  Andia Del Carpio
¿ CHECK-IN  ? Airports   Restaurants   ¿Geolocalization?
2009  Web Term  2010 Web Term
“  To notify your friends that you’re  on a specific  location  , using the GPS  of  a mobile device ”
 
Location–Based Social Networks
What’s  on  your mind ?
What’s  happening ?
Where are you ?
What is Foursquare ?
Location-based social  network  that allows registered users connect with friends and update their location  through a che...
Provides apps for mobile devices
Dennis Crowley Naveen  Selvadurai Created on March 2009
Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
Source: Rjmetrics (http://startupdata.rjmetrics.com/)
Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley :  “We’re focusing on  growing the number on users...
 
Foursquare Special Features
Win Points !
Unlock Badges !
<ul><li>Loyalest user  </li></ul><ul><li>Last 60 days  </li></ul><ul><li>Special discounts to the mayor  </li></ul>Become ...
Tips
To-Do’s
Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
Twitter and Facebook : Who’s using it ?
Twitter and Facebook : Connect your accounts
Check-in Check-in Check-in Facebook Account : Your Wall  Your Friends News Feed  Foursquare Account: Your Check-ins Your F...
Foursquare Friends Twitter Followers Facebook  Friends Twitter  and  Facebook
How it works
How it works
Offers and Discounts
Diesel’s  Foursquare Event
<ul><li>May 2010  </li></ul><ul><li>Diesel’s  “Be stupid ”  Campaign </li></ul><ul><li>One day  promotion  </li></ul><ul><...
<ul><li>44 check-ins </li></ul><ul><li>17 tweets  </li></ul><ul><li>20,957  Twitter users reached from those social update...
<ul><li>Attract new customers to the flagship store. </li></ul><ul><li>Encourage these customers to share their experience...
Event Description
Event’s Description
Event Photo
What can businesses learn from this event ?  <ul><li>Foursquare  is useful  for  attracting online users to  “offline” sto...
Foursquare  vs  Facebook Places
Source :http://www.compete.com/ Foursquare vs Gowalla
Foursquare at First Place
<ul><li>Facebook Places </li></ul><ul><li>Launched on  August 2010  </li></ul><ul><li>First available only in  U.S , then ...
Friends Checkins Checkin  Nearby  Places  Facebook  Places
<ul><li>No points , no badges  , no mayorships. </li></ul><ul><li>Bing Maps , no Google Maps  </li></ul><ul><li>Tag friend...
<ul><li>Offers and Discounts  on Facebook Places </li></ul><ul><li>The services  is  free ,businesses  don’t have to pay f...
Facebook Deals
Offering 20% off in some products  Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Dona...
<ul><li>Finds a  place’s address </li></ul><ul><li>Updates Facebook and Twitter , not only Facebook. </li></ul><ul><li>Tip...
<ul><li>Game features  , boring after a while. </li></ul><ul><li>Not as many users as Facebook .  </li></ul>Foursquare  Cons
Thanks
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Foursquare

  1. 1. Luis Andia Del Carpio
  2. 2. ¿ CHECK-IN ? Airports Restaurants ¿Geolocalization?
  3. 3. 2009 Web Term 2010 Web Term
  4. 4. “ To notify your friends that you’re on a specific location , using the GPS of a mobile device ”
  5. 6. Location–Based Social Networks
  6. 7. What’s on your mind ?
  7. 8. What’s happening ?
  8. 9. Where are you ?
  9. 10. What is Foursquare ?
  10. 11. Location-based social network that allows registered users connect with friends and update their location through a check–in.
  11. 12. Provides apps for mobile devices
  12. 13. Dennis Crowley Naveen Selvadurai Created on March 2009
  13. 14. Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
  14. 15. Source: Rjmetrics (http://startupdata.rjmetrics.com/)
  15. 16. Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ” Foursquare wants more !
  16. 18. Foursquare Special Features
  17. 19. Win Points !
  18. 20. Unlock Badges !
  19. 21. <ul><li>Loyalest user </li></ul><ul><li>Last 60 days </li></ul><ul><li>Special discounts to the mayor </li></ul>Become Mayor !
  20. 22. Tips
  21. 23. To-Do’s
  22. 24. Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
  23. 25. Twitter and Facebook : Who’s using it ?
  24. 26. Twitter and Facebook : Connect your accounts
  25. 27. Check-in Check-in Check-in Facebook Account : Your Wall Your Friends News Feed Foursquare Account: Your Check-ins Your Friends Twitter Account : Your Tweets Your Followers Twitter and Facebook
  26. 28. Foursquare Friends Twitter Followers Facebook Friends Twitter and Facebook
  27. 29. How it works
  28. 30. How it works
  29. 31. Offers and Discounts
  30. 32. Diesel’s Foursquare Event
  31. 33. <ul><li>May 2010 </li></ul><ul><li>Diesel’s “Be stupid ” Campaign </li></ul><ul><li>One day promotion </li></ul><ul><li>Diesel’s flagship store at Union Square – New York </li></ul><ul><li>Check-in within 3 blocks from store </li></ul><ul><li>Free t-shirt </li></ul>Event Overview
  32. 34. <ul><li>44 check-ins </li></ul><ul><li>17 tweets </li></ul><ul><li>20,957 Twitter users reached from those social updates </li></ul>Event Figures
  33. 35. <ul><li>Attract new customers to the flagship store. </li></ul><ul><li>Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL ) </li></ul><ul><li>Learn how location-based marketing works . </li></ul>Event Goals
  34. 36. Event Description
  35. 37. Event’s Description
  36. 38. Event Photo
  37. 39. What can businesses learn from this event ? <ul><li>Foursquare is useful for attracting online users to “offline” stores </li></ul><ul><li>Foursquare is useful for building in-store user experiences </li></ul><ul><li>(e.g loyalty programs ) </li></ul><ul><li>Foursquare is useful for making viral marketing </li></ul>Event Conclusions
  38. 40. Foursquare vs Facebook Places
  39. 41. Source :http://www.compete.com/ Foursquare vs Gowalla
  40. 42. Foursquare at First Place
  41. 43. <ul><li>Facebook Places </li></ul><ul><li>Launched on August 2010 </li></ul><ul><li>First available only in U.S , then all around the world </li></ul><ul><li>Integrated in the Facebook apps for mobile devices </li></ul><ul><li>30 million users </li></ul>500-million-users Gorilla
  42. 44. Friends Checkins Checkin Nearby Places Facebook Places
  43. 45. <ul><li>No points , no badges , no mayorships. </li></ul><ul><li>Bing Maps , no Google Maps </li></ul><ul><li>Tag friends you are with when you do the check-in </li></ul>Facebook Places : Some Differences
  44. 46. <ul><li>Offers and Discounts on Facebook Places </li></ul><ul><li>The services is free ,businesses don’t have to pay for posting their offers </li></ul><ul><li>Currently available only in the U.S </li></ul><ul><li>Easy to use , versatile . </li></ul>Facebook Deals
  45. 47. Facebook Deals
  46. 48. Offering 20% off in some products Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Donating $1 per guest to Conservation International Facebook Deals : Some Brands
  47. 49. <ul><li>Finds a place’s address </li></ul><ul><li>Updates Facebook and Twitter , not only Facebook. </li></ul><ul><li>Tips </li></ul>Foursquare Pros
  48. 50. <ul><li>Game features , boring after a while. </li></ul><ul><li>Not as many users as Facebook . </li></ul>Foursquare Cons
  49. 51. Thanks
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