Foursquare
Upcoming SlideShare
Loading in...5
×
 

Foursquare

on

  • 1,320 views

 

Statistics

Views

Total Views
1,320
Views on SlideShare
1,258
Embed Views
62

Actions

Likes
1
Downloads
41
Comments
0

2 Embeds 62

http://corsow.wordpress.com 61
http://www.netvibes.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Foursquare Foursquare Presentation Transcript

  • Luis Andia Del Carpio
  • ¿ CHECK-IN ? Airports Restaurants ¿Geolocalization?
  • 2009 Web Term 2010 Web Term
  • “ To notify your friends that you’re on a specific location , using the GPS of a mobile device ”
  •  
  • Location–Based Social Networks
  • What’s on your mind ?
  • What’s happening ?
  • Where are you ?
  • What is Foursquare ?
  • Location-based social network that allows registered users connect with friends and update their location through a check–in.
  • Provides apps for mobile devices
  • Dennis Crowley Naveen Selvadurai Created on March 2009
  • Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
  • Source: Rjmetrics (http://startupdata.rjmetrics.com/)
  • Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ” Foursquare wants more !
  •  
  • Foursquare Special Features
  • Win Points !
  • Unlock Badges !
    • Loyalest user
    • Last 60 days
    • Special discounts to the mayor
    Become Mayor !
  • Tips
  • To-Do’s
  • Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
  • Twitter and Facebook : Who’s using it ?
  • Twitter and Facebook : Connect your accounts
  • Check-in Check-in Check-in Facebook Account : Your Wall Your Friends News Feed Foursquare Account: Your Check-ins Your Friends Twitter Account : Your Tweets Your Followers Twitter and Facebook
  • Foursquare Friends Twitter Followers Facebook Friends Twitter and Facebook
  • How it works
  • How it works
  • Offers and Discounts
  • Diesel’s Foursquare Event
    • May 2010
    • Diesel’s “Be stupid ” Campaign
    • One day promotion
    • Diesel’s flagship store at Union Square – New York
    • Check-in within 3 blocks from store
    • Free t-shirt
    Event Overview
    • 44 check-ins
    • 17 tweets
    • 20,957 Twitter users reached from those social updates
    Event Figures
    • Attract new customers to the flagship store.
    • Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL )
    • Learn how location-based marketing works .
    Event Goals
  • Event Description
  • Event’s Description
  • Event Photo
  • What can businesses learn from this event ?
    • Foursquare is useful for attracting online users to “offline” stores
    • Foursquare is useful for building in-store user experiences
    • (e.g loyalty programs )
    • Foursquare is useful for making viral marketing
    Event Conclusions
  • Foursquare vs Facebook Places
  • Source :http://www.compete.com/ Foursquare vs Gowalla
  • Foursquare at First Place
    • Facebook Places
    • Launched on August 2010
    • First available only in U.S , then all around the world
    • Integrated in the Facebook apps for mobile devices
    • 30 million users
    500-million-users Gorilla
  • Friends Checkins Checkin Nearby Places Facebook Places
    • No points , no badges , no mayorships.
    • Bing Maps , no Google Maps
    • Tag friends you are with when you do the check-in
    Facebook Places : Some Differences
    • Offers and Discounts on Facebook Places
    • The services is free ,businesses don’t have to pay for posting their offers
    • Currently available only in the U.S
    • Easy to use , versatile .
    Facebook Deals
  • Facebook Deals
  • Offering 20% off in some products Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Donating $1 per guest to Conservation International Facebook Deals : Some Brands
    • Finds a place’s address
    • Updates Facebook and Twitter , not only Facebook.
    • Tips
    Foursquare Pros
    • Game features , boring after a while.
    • Not as many users as Facebook .
    Foursquare Cons
  • Thanks