Foursquare
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Foursquare Presentation Transcript

  • 1. Luis Andia Del Carpio
  • 2. ¿ CHECK-IN ? Airports Restaurants ¿Geolocalization?
  • 3. 2009 Web Term 2010 Web Term
  • 4. “ To notify your friends that you’re on a specific location , using the GPS of a mobile device ”
  • 5.  
  • 6. Location–Based Social Networks
  • 7. What’s on your mind ?
  • 8. What’s happening ?
  • 9. Where are you ?
  • 10. What is Foursquare ?
  • 11. Location-based social network that allows registered users connect with friends and update their location through a check–in.
  • 12. Provides apps for mobile devices
  • 13. Dennis Crowley Naveen Selvadurai Created on March 2009
  • 14. Source: Rjmetrics (http://startupdata.rjmetrics.com/) 5 Million Users
  • 15. Source: Rjmetrics (http://startupdata.rjmetrics.com/)
  • 16. Source: http://it.wikipedia.org/wiki/Equazione_logistica Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ” Foursquare wants more !
  • 17.  
  • 18. Foursquare Special Features
  • 19. Win Points !
  • 20. Unlock Badges !
  • 21.
    • Loyalest user
    • Last 60 days
    • Special discounts to the mayor
    Become Mayor !
  • 22. Tips
  • 23. To-Do’s
  • 24. Source : http://ny.eater.com/places/momofuku-ssam-bar Add to my Foursquare
  • 25. Twitter and Facebook : Who’s using it ?
  • 26. Twitter and Facebook : Connect your accounts
  • 27. Check-in Check-in Check-in Facebook Account : Your Wall Your Friends News Feed Foursquare Account: Your Check-ins Your Friends Twitter Account : Your Tweets Your Followers Twitter and Facebook
  • 28. Foursquare Friends Twitter Followers Facebook Friends Twitter and Facebook
  • 29. How it works
  • 30. How it works
  • 31. Offers and Discounts
  • 32. Diesel’s Foursquare Event
  • 33.
    • May 2010
    • Diesel’s “Be stupid ” Campaign
    • One day promotion
    • Diesel’s flagship store at Union Square – New York
    • Check-in within 3 blocks from store
    • Free t-shirt
    Event Overview
  • 34.
    • 44 check-ins
    • 17 tweets
    • 20,957 Twitter users reached from those social updates
    Event Figures
  • 35.
    • Attract new customers to the flagship store.
    • Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL )
    • Learn how location-based marketing works .
    Event Goals
  • 36. Event Description
  • 37. Event’s Description
  • 38. Event Photo
  • 39. What can businesses learn from this event ?
    • Foursquare is useful for attracting online users to “offline” stores
    • Foursquare is useful for building in-store user experiences
    • (e.g loyalty programs )
    • Foursquare is useful for making viral marketing
    Event Conclusions
  • 40. Foursquare vs Facebook Places
  • 41. Source :http://www.compete.com/ Foursquare vs Gowalla
  • 42. Foursquare at First Place
  • 43.
    • Facebook Places
    • Launched on August 2010
    • First available only in U.S , then all around the world
    • Integrated in the Facebook apps for mobile devices
    • 30 million users
    500-million-users Gorilla
  • 44. Friends Checkins Checkin Nearby Places Facebook Places
  • 45.
    • No points , no badges , no mayorships.
    • Bing Maps , no Google Maps
    • Tag friends you are with when you do the check-in
    Facebook Places : Some Differences
  • 46.
    • Offers and Discounts on Facebook Places
    • The services is free ,businesses don’t have to pay for posting their offers
    • Currently available only in the U.S
    • Easy to use , versatile .
    Facebook Deals
  • 47. Facebook Deals
  • 48. Offering 20% off in some products Giving blue jeans to the first 10,000 customers to claim their deal by a check-in. Donating $1 per guest to Conservation International Facebook Deals : Some Brands
  • 49.
    • Finds a place’s address
    • Updates Facebook and Twitter , not only Facebook.
    • Tips
    Foursquare Pros
  • 50.
    • Game features , boring after a while.
    • Not as many users as Facebook .
    Foursquare Cons
  • 51. Thanks