Shadow-a-Company                             Kraft Food Inc.                                  (KFT)   Juan Sobero , Sushil...
A Brief History…                           in 1903… Kraft foods started by James L. Kraft…         In 1914… James teamed u...
Category:     Food Manufacturer           Market:                                World-wideAs a Business…                 ...
Products:Snacks, Beverages
Employees: 97,000                        Mission Statement:                        Kraft caters to their                  ...
Competitors                                 There aren’t many                                 companies that can          ...
Source: Yahoo Finance                                                  A Comparison…                NESTLE Common Stock   ...
Kraft’s Financial Trends Kraft Finances andInformation andtrends…                                Irene Rosenfeld          ...
In 2008            Profits: $37.2 Billion            Revenue: $13.5 Billion                     In 2009            Profits...
1-year period stock analysis             1 generated $11.9 generated $11.3 billion in revenue                 quarter… exc...
Current Business Strategies…
Food-on-the-go                 Heritage Brands     Values      Global Growth
Recent Events
Sam Rovit named executive VP                                  (Sam Rovit)  It’s not just about business…
Recommendations
Lets focus on ….
Any Questions?
Upcoming SlideShare
Loading in...5
×

Kraft General Analysis

632

Published on

A presentation I had to make on Kraft.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
632
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Kraft General Analysis"

  1. 1. Shadow-a-Company Kraft Food Inc. (KFT) Juan Sobero , SushilMammen, Anas Uddin, Joseph
  2. 2. A Brief History… in 1903… Kraft foods started by James L. Kraft… In 1914… James teamed up with his brother and made their own cheese… In 1928… Acquired company, “Phoenix Cheese Corp”… In 1937… “a meal for 4 in 9 minutes” Kraft now owns companies like Cadbury, Nabisco, among many others…
  3. 3. Category: Food Manufacturer Market: World-wideAs a Business… It’s successful! Employees: 97,000 Headquarters: North America
  4. 4. Products:Snacks, Beverages
  5. 5. Employees: 97,000 Mission Statement: Kraft caters to their customers needs… Kraft top priority is to satisfy the customer and have high quality products.
  6. 6. Competitors There aren’t many companies that can compete with Kraft… Is one of Kraft’s major competitors…
  7. 7. Source: Yahoo Finance A Comparison… NESTLE Common Stock Kraft Foods Inc. Common Stock ( NSRGY) ( KFT ) 52wk 27.09 - 38.90 - Last 32.67 Last 52wk 31.18 Range: 54.93 Range: 59.61 Trade: Trade: Avg Avg 558,803 Trade 8,223,150 Trade Vol (3m): Jan 19 Vol (3m): Jan 19 Time: Time: Market Market Cap: 187.11B Prev 54.46B Prev 31.18 Cap: 54.93 Close: Close: P/E (ttm): 17.11 P/E (ttm): 12.05 1y 1y Target 55.56 EPS (ttm): 3.21 Target 35.06 Est.: Est: EPS (ttm): 2.59
  8. 8. Kraft’s Financial Trends Kraft Finances andInformation andtrends… Irene Rosenfeld (Kraft CEO) Irene Rosenfeld (Kraft CEO)
  9. 9. In 2008 Profits: $37.2 Billion Revenue: $13.5 Billion In 2009 Profits: $42.2 Billion Revenue: $15 BillionIn September 2009, Kraft took over Cadbury… In February 2008, Berkshiredown but In 2010, Profits went invests with Kraft…. Revenue went up… In 2010 Profits: $40.4 Billion Revenue: $15.5 Billion
  10. 10. 1-year period stock analysis 1 generated $11.9 generated $11.3 billion in revenue quarter… excluding Cadbury, net income income increased 13%3rd quarter… st 4th quarter… billion in revenue …Kraft sales fell 8.5% to $754 million 2nd quarter… generated $12.25 billion in revenue… netrose 2.5%
  11. 11. Current Business Strategies…
  12. 12. Food-on-the-go Heritage Brands Values Global Growth
  13. 13. Recent Events
  14. 14. Sam Rovit named executive VP (Sam Rovit) It’s not just about business…
  15. 15. Recommendations
  16. 16. Lets focus on ….
  17. 17. Any Questions?

×