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Kraft General Analysis

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A presentation I had to make on Kraft.

A presentation I had to make on Kraft.


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  • 1. Shadow-a-Company Kraft Food Inc. (KFT) Juan Sobero , SushilMammen, Anas Uddin, Joseph
  • 2. A Brief History… in 1903… Kraft foods started by James L. Kraft… In 1914… James teamed up with his brother and made their own cheese… In 1928… Acquired company, “Phoenix Cheese Corp”… In 1937… “a meal for 4 in 9 minutes” Kraft now owns companies like Cadbury, Nabisco, among many others…
  • 3. Category: Food Manufacturer Market: World-wideAs a Business… It’s successful! Employees: 97,000 Headquarters: North America
  • 4. Products:Snacks, Beverages
  • 5. Employees: 97,000 Mission Statement: Kraft caters to their customers needs… Kraft top priority is to satisfy the customer and have high quality products.
  • 6. Competitors There aren’t many companies that can compete with Kraft… Is one of Kraft’s major competitors…
  • 7. Source: Yahoo Finance A Comparison… NESTLE Common Stock Kraft Foods Inc. Common Stock ( NSRGY) ( KFT ) 52wk 27.09 - 38.90 - Last 32.67 Last 52wk 31.18 Range: 54.93 Range: 59.61 Trade: Trade: Avg Avg 558,803 Trade 8,223,150 Trade Vol (3m): Jan 19 Vol (3m): Jan 19 Time: Time: Market Market Cap: 187.11B Prev 54.46B Prev 31.18 Cap: 54.93 Close: Close: P/E (ttm): 17.11 P/E (ttm): 12.05 1y 1y Target 55.56 EPS (ttm): 3.21 Target 35.06 Est.: Est: EPS (ttm): 2.59
  • 8. Kraft’s Financial Trends Kraft Finances andInformation andtrends… Irene Rosenfeld (Kraft CEO) Irene Rosenfeld (Kraft CEO)
  • 9. In 2008 Profits: $37.2 Billion Revenue: $13.5 Billion In 2009 Profits: $42.2 Billion Revenue: $15 BillionIn September 2009, Kraft took over Cadbury… In February 2008, Berkshiredown but In 2010, Profits went invests with Kraft…. Revenue went up… In 2010 Profits: $40.4 Billion Revenue: $15.5 Billion
  • 10. 1-year period stock analysis 1 generated $11.9 generated $11.3 billion in revenue quarter… excluding Cadbury, net income income increased 13%3rd quarter… st 4th quarter… billion in revenue …Kraft sales fell 8.5% to $754 million 2nd quarter… generated $12.25 billion in revenue… netrose 2.5%
  • 11. Current Business Strategies…
  • 12. Food-on-the-go Heritage Brands Values Global Growth
  • 13. Recent Events
  • 14. Sam Rovit named executive VP (Sam Rovit) It’s not just about business…
  • 15. Recommendations
  • 16. Lets focus on ….
  • 17. Any Questions?