ePatients

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ePatients

  1. 1. Maribel RamirezPresentation forThe e-Patient paradigm
  2. 2. WHAT IS ANe-PATIENT?
  3. 3. WHAT IS ANe-PATIENT?e-Patients are healthconsumers who use theInternet to gather informationabout healthcare providers,symptoms and conditions,treatment options.SOURCE: Wikipedia
  4. 4. WHAT IS ANe-PATIENT?e-Patients are healthconsumers who use theInternet to gather informationabout healthcare providers,symptoms and conditions,treatment options.e-Patients are increasinglyactive in the management ofhis/her treatment, healthcareenvironment and relateddecision-making and aredemonstrating the power ofthe Health 2.0 model of care.SOURCE: Wikipedia
  5. 5. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.SOURCE: Wikipedia
  6. 6. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.•  Enabled to make choices about self-care and thosechoices are respected.SOURCE: Wikipedia
  7. 7. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.•  Enabled to make choices about self-care and thosechoices are respected.•  EmpoweredSOURCE: Wikipedia
  8. 8. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.•  Enabled to make choices about self-care and thosechoices are respected.•  Empowered•  Engaged patients are engaged in their own careSOURCE: Wikipedia
  9. 9. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.•  Enabled to make choices about self-care and thosechoices are respected.•  Empowered•  Engaged patients are engaged in their own care•  Equals in their partnerships with the various physiciansinvolved in their careSOURCE: Wikipedia
  10. 10. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.•  Enabled to make choices about self-care and thosechoices are respected.•  Empowered•  Engaged patients are engaged in their own care•  Equals in their partnerships with the various physiciansinvolved in their care•  EmancipatedSOURCE: Wikipedia
  11. 11. WHAT IS AN e-PATIENT?Characteristics:•  Equipped with the skills to manage their own condition.•  Enabled to make choices about self-care and thosechoices are respected.•  Empowered•  Engaged patients are engaged in their own care•  Equals in their partnerships with the various physiciansinvolved in their care•  Emancipated•  Expert patients can improve their self-rated health status,cope better with fatigue and other generic features ofchronic disease such as role limitation, and reducedisability and their dependence on hospital care.SOURCE: Wikipedia
  12. 12. WHO AREe-PATIENTS?*Pew Research Centers Internet & American Life Project
  13. 13. WHO AREe-PATIENTS?*Pew Research Centers Internet & American Life Project93 million e-Patients
  14. 14. WHO AREe-PATIENTS?*Pew Research Centers Internet & American Life Project93 million e-Patients166 million US consumersif we include their estimatedsphere of influence.
  15. 15. WHO AREe-PATIENTS?*Pew Research Centers Internet & American Life Project93 million e-Patients166 million US consumersif we include their estimatedsphere of influence.53% of the US population
  16. 16. WHO ARE e-PATIENTS?Source: Pew Internet & American Life Project Survey.E-Patient Demographics:The percentage of adults ineach demographic groupwho look online for informationabout health or medical issues
  17. 17. WHAT ARE e-PATIENTSSEARCHINGFOR ONLINE?
  18. 18. WHAT ARE e-PATIENTSSEARCHING47%say that they researched theirdoctors and health providers.FOR ONLINE?SOURCE: Pew Research Centers Internet & American Life Project
  19. 19. WHAT ARE e-PATIENTSSEARCHING47%say that they researched theirdoctors and health providers.41%say that web research is thekey determining factor in theirdoctor selection process.FOR ONLINE?SOURCE: Pew Research Centers Internet & American Life Project
  20. 20. WHAT ARE e-PATIENTSSEARCHING47%say that they researched theirdoctors and health providers.41%say that web research is thekey determining factor in theirdoctor selection process.24%of e-Patients have consultedrankings or reviews online ofdoctors or other providers.FOR ONLINE?SOURCE: Pew Research Centers Internet & American Life Project
  21. 21. ONLINE BEHAVIOURSOURCE: Pew Research Centers Internet & American Life Project
  22. 22. 47%say that they researched theirdoctors and health providers.ONLINE BEHAVIOURSOURCE: Pew Research Centers Internet & American Life Project
  23. 23. WHICH e-PATIENTSARE SEARCHINGFOR YOU?
  24. 24. WHICH e-PATIENTSARE SEARCHINGFOR YOU?52% of online womenresearch doctors comparedwith 41% of men.SOURCE: Pew Research Centers Internet & American Life Project
  25. 25. WHICH e-PATIENTSARE SEARCHINGFOR YOU?52% of online womenresearch doctors comparedwith 41% of men.Online women, internet usersunder the age of 65, andinternet users with higher levelsof income and education aresignificantly more likely thanother demographics to lookonline for information aboutdoctors and otherSOURCE: Pew Research Centers Internet & American Life Project
  26. 26. WHERE ARE e-PATIENTSSEARCHINGFOR YOU?
  27. 27. WHERE ARE e-PATIENTSSEARCHINGOn over 70 different websitesranging from local searchengines, reputational sites anddoctor directories.FOR YOU?
  28. 28. HOW DOe-PATIENTSSELECTTHEIR DOCTORS?
  29. 29. HOW DOe-PATIENTSSELECTTHEIR DOCTORS?IT ALL COMESDOWN TOTRUST
  30. 30. “We trust someone when we have confidence intheir character, ability, strength or truthfulness. Werely on them not to let us down. Trust is the life-bloodof an organization.”- Stephen Covey
  31. 31. TRUST is built onthe principle ofREPUTATION
  32. 32. TRUST is built onthe principle ofREPUTATIONThe foundation oftrust is your ownCREDIBILITY
  33. 33. TRUST is built onthe principle ofREPUTATIONThe foundation oftrust is your ownCREDIBILITYIt’s allABOUT YOU
  34. 34. What Doe-PATIENTSFINDWhen TheySearch For You?
  35. 35. What Doe-PATIENTSFINDWhen TheySearch For You?Does Your OnlineIdentity ReflectWHO YOUREALLY ARE?
  36. 36. Can e-PatientsTRUST YOU?What Doe-PATIENTSFINDWhen TheySearch For You?Does Your OnlineIdentity ReflectWHO YOUREALLY ARE?
  37. 37. You ARE being“Googled” sowhy not manageBRAND YOU?
  38. 38. You ARE being“Googled” sowhy not manageBRAND YOU?If you dont brandyourself first,SOMEONEELSE WILL.
  39. 39. Introducing theProgram
  40. 40. As competition for patients inthe healthcare industryincreases, doctors, surgeonsand dentists are challengedwith the task of trying to attracta rapidly growing population ofwell-informed and educatedpatients.Introducing theProgram
  41. 41. As competition for patients inthe healthcare industryincreases, doctors, surgeonsand dentists are challengedwith the task of trying to attracta rapidly growing population ofwell-informed and educatedpatients.The Doctor=Brand team ofhealthcare marketing expertsunderstands this demographicand more specifically, theirunique doctor selectionprocess.Introducing theProgram
  42. 42. Working for theBRAND of YOU
  43. 43. Working for theBRAND of YOUA fully-integratedPersonal Branding,Online Reputation,Social Media, &e-Marketing Programspecifically designed tocultivate TRUST betweendoctors and e-Patients.
  44. 44. Working for theBRAND of YOUA fully-integratedPersonal Branding,Online Reputation,Social Media, &e-Marketing Programspecifically designed tocultivate TRUST betweendoctors and e-Patients.The entire program iscentered on one core asset…
  45. 45. Working for theBRAND of YOUA fully-integratedPersonal Branding,Online Reputation,Social Media, &e-Marketing Programspecifically designed tocultivate TRUST betweendoctors and e-Patients.The entire program iscentered on one core asset…YOU
  46. 46. PERSONAL BRANDING DEFINED:
  47. 47. The process by which individuals and entrepreneursdifferentiate themselves by identifying andarticulating their unique value proposition and thenleveraging it across platforms with a consistentmessage and image to achieve a specific goal.PERSONAL BRANDING DEFINED:
  48. 48. Benefits of
  49. 49. Benefits of• Cultivates TRUST
  50. 50. Benefits of• Cultivates TRUST• Increases your VISIBILITY
  51. 51. Benefits of• Cultivates TRUST• Increases your VISIBILITY• Establishes CREDIBILITY
  52. 52. Benefits of• Cultivates TRUST• Increases your VISIBILITY• Establishes CREDIBILITY• Creates DIFFERENTIATION
  53. 53. Benefits of• Cultivates TRUST• Increases your VISIBILITY• Establishes CREDIBILITY• Creates DIFFERENTIATION• Ignites patient GROWTH
  54. 54. TAKE CHARGE
  55. 55. TAKE CHARGEPutWork for YOU
  56. 56. TAKE CHARGEYOURReputationdepends on it.PutWork for YOU
  57. 57. Call: 786.512.8097Michael E. Hermosa – PresidentEmail: Michael@DoctorEqualsBrand.comDoctorEqualsBrand.comYOURReputationdepends on it.

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