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  • 1. Harlow (2011), "Social media and social movements: Facebook and an online Guatemalan justice movement that moved offline" Presentation by Juan IRACHE DUESCA
  • 2.  May 10, 2009. Guatemalan lawyer Rodrigo Rosenberg was shot dead During his funeral, the following video went viral http://www.youtube.com/watch?v=mC_ODpxMA10 “Justicia Rodrigo Rosenberg” engaged 28,000 friends in 3 days (Fieser 2009) Online petition against the president collected 5,000 signatures in a week
  • 3. Castells (2001), “networked social movement” Based on cultural values (justice) Loose and semi-spontaneous coalition relying on Internet technologies (Facebook) A locally based movement aiming globally (it caused demonstrations in the United States and Europe) Castells (2001), “social change” Usually triggered by dramatic events or crises
  • 4. Harlows point of view (2012, p. 228) Facebook comments and links asked for offline activism The online campaign “has evolved into a more general pro-justice and anti-violence movement” (values) “the Internet has the capacity for actually creating – not just enhancing – political activism”
  • 5. Anthony and Thomas (2010, p. 1284) “[t]hrough blogs, video-sharing and other forms of participatory publishing, citizens have the potential to set the agenda themselves” UN investigation concluded that the lawyer organised his own murder while being depressed over personal problems Carlos Castresana (head of the UN commission): “Rosenberg “decided to sacrifice his life in exchange for a change in the country” (Carroll, 2012)
  • 6. Youtube comments (2012)http://www.youtube.com/all_comments?v=mC_ODpxMA10
  • 7. Did Rodrigo Rosenberg use the power of social media to frame President Álvaro Colom?
  • 8. Other controversial examples Blog “A Gay Girl in Damascus” — Was written by a man in Scotland — Did it raise awarenes about homophobia in Syria? (Goad, 2011) “KONY2012” documentary — The NGO behind it was not using most of its budget on cooperation — Did it reactivate debate around wars in Africa? (Wasserman, 2012)
  • 9. Joseph (2012, p. 172) ”Social media can be used to communicate misinformation as readily as it can be used to convey reliable information” Therefore, Can deceiving stories have a positive effect setting social topics (and values) in the agenda? Or, do their disappointing outcomes desensitise the population towards subsequent injustices?
  • 10. Joseph (2012, p. 173) “the unmasking of a sock puppet thoroughly discredits any ideas from that source” Cohen (1963, p. 13) Press “may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about”
  • 11. This advertising case study suggests that Cohens point of view about press can be applied to social media too. https://www.youtube.com/watch?v=nw3zNNO5gX0 http://vimeo.com/47890552
  • 12. ReferencesAntony, Mary Grace and Thomas, Ryan J. 2010, ‘This is citizen journalism at its finest’: YouTube and the public sphere in the Oscar Grant shooting incident, Washington State University, USA, http://nms.sagepub.com/content/12/8/1280.full.pdf [accessed 08/09/2012].Carroll, Rory 2010 Lawyer in YouTube murder plot video hired his own assassins – UN, The Guardian, 13 January, http://www.guardian.co.uk/world/2010/jan/13/guatemala-lawyer-youtube-suicide-conspiracy [accessed 08/09/2012].Castells, Manuel 2001, The Internet Galaxy: Reflections on the Internet, Business and Society, Oxford: Oxford University Press.Cohen, Bernard C. 1963, The Press and Foreign Policy, Princeton, N.J., USA.Elections Meter 1995, Imágenes Álvaro Colom, http://es.electionsmeter.com/encuestas/alvaro-colom#PollMenu [accessed 17/09/2012].Fieser, E 2009, A murder prompts demonstrations, Global Post, 16 May, http://www.globalpost.com/dispatch/the-americas/090515/murder-prompts-demonstrations?page=full [accessed 08/09/2012].Goad, Jim 2011, Just Another Fairytale Lesbian Blogger From Damascus Takis Magazine, 12 June http://takimag.com/article/just_another_fairytale_lesbian_blogger_from_damascus/print#axzz25gWki94u [accessed 08/09/2012].Harlow, Sumer 2011, Social media and social movements: Facebook and an online Guatemalan justice movement that moved offline, The University of Texas at Austin, USA, http://nms.sagepub.com/content/early/2011/08/04/1461444811410408.full.pdf+html [accessed 08/09/2012].jmogarrio 2009, The Unspeakable Murder of Rodrigo Rosenberg (English subtitles), Youtube, http://www.youtube.com/watch?v=mC_ODpxMA10 [accessed 08/09/2012].Joseph, Sarah 2012, Social Media, Political Change, and Human Rights, Monash University, http://lawdigitalcommons.bc.edu/iclr/vol35/iss1/3 [accessed 08/09/2012].Latin American Herald Tribune. Friend of Attorney Slain in Guatemala Feels Threatened, Seeks Protection, http://laht.com/article.asp?CategoryId=23558&ArticleId=335531 [accessed 17/09/2012].LeoBurnettWorldwide 2011, Save the Troy Library "Adventures In Reverse Psychology", Youtube, https://www.youtube.com/watch?v=nw3zNNO5gX0 [accessed 08/09/2012].MIR – MИP 2009, Rodrigo Rosenberg case... "Somos Guatemala, queremos Justicia", Flickr, http://www.flickr.com/photos/25810892@N04/3540036793/ [accessed 17/09/2012].Wasserman, Todd 2012 ‘KONY 2012′ Tops 100 Million Views, Becomes the Most Viral Video in History [STUDY], Mashable, 12 March http://mashable.com/2012/03/12/kony-most-viral/ [accessed 08/09/2012].
  • 13. Discussion Try to remember a news story or information that turned out to be untrue. Think, for example, of emails that you were supposed to forward. Share that story with your classmates and see if they heard about it and — especially— if they knew it was not true. Tweet a link to that story and/or say which effect you think the Internet has on truth and myths. Is it positive or negative? Juan IRACHE DUESCA