12. “We are the experts”
Facilitate Homeworkers – Location not a
barrier to retaining best staff
Real experts are at the top of their game
Cloud Tools
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15. Day-to-Day Applications
Google Apps for Business
Cloud Tools
Word, Spreadsheets, Powerpoint...
★ Available on all devices
★ Most recent software (save)
15
24. Personalisation - Decline of the Package Holiday
Commoditisation - 80% of flights were booked direct
Affordable Luxury - Growth in expectations
Globalisation - Homogenisation of high standards
Experiences - 70% would spend money on experience rather than goods
Travel Consumer Trends
Sources: CSO, American Express
24
28. Bad News
Commoditised products are easily accessible via the internet
Good News
Growth in demand for experiential, long haul and niche holidays
Travel Consumer Trends
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29. Bad News
Commoditised products are easily accessible via the internet
Good News
Growth in demand for experiential, long haul and niche holidays
Better News
Agents can provide value in this area
Travel Consumer Trends
29
30. Bad News
Commoditised products are easily accessible via the internet
Good News
Growth in demand for experiential, long haul and niche holidays
Better News
Agents can provide value in this area
Even Better News :)
Higher commissions on sales
Travel Consumer Trends
30
32. “A Value Proposition is the compelling reason(s) why someone would use your
service as opposed to an alternative.”
Value Proposition
32
33. “A Value Proposition is the compelling reason(s) why someone would use your
service as opposed to an alternative.”
It has to be a benefit and or solve a problem
It should be a differentiator
Value Proposition
33
34. “Ireland's Only Fully Licensed Adventure Travel Company”
(Earth’s Edge)
Value Proposition
34
36. “Find Accommodation & Surf Lessons in the world’s top surf locations“
(SurfHolidays.com)
Value Proposition
36
37. Why use a travel agent?
Expertise
Best Deals
Local
License and Bond
Trust and Loyalty
Saves Time
Sources: CSO
Value Proposition
37
38. Why use a travel agent?
Expertise - 746 million pages on Google for holidays
Best Deals
Local
License and Bond
Trust and Loyalty
Saves Time
Sources: CSO
Value Proposition
38
39. Why use a travel agent?
Expertise - 746 million pages on Google for holidays
Best Deals - Price comparison sites & direct fares
Local
License and Bond
Trust and Loyalty
Saves Time
Sources: CSO
Value Proposition
39
40. Why use a travel agent?
Expertise - 746 million pages on Google for holidays
Best Deals - Price comparison sites & direct fares
Local - My phone is in my pocket
License and Bond
Trust and Loyalty
Saves Time
Sources: CSO
Value Proposition
40
41. Why use a travel agent?
Expertise - 746 million pages on Google for holidays
Best Deals - Price comparison sites & direct fares
Local - My phone is in my pocket
License and Bond - Majority booked direct last year
Trust and Loyalty
Saves Time
Sources: CSO
Value Proposition
41
42. Why use a travel agent?
Expertise - 746 million pages on Google for holidays
Best Deals - Price comparison sites & direct fares
Local - My phone is in my pocket
License and Bond - Majority booked direct last year
Trust and Loyalty - Big OTAs are now household names
Saves Time
Sources: CSO
Value Proposition
42
43. Why use a travel agent?
Expertise - 746 million pages on Google for holidays
Best Deals - Price comparison sites & direct fares
Local - My phone is in my pocket
License and Bond - Majority booked direct last year
Trust and Loyalty - Big OTAs are now household names
Saves Time - Faster than my phone?
Sources: CSO
Value Proposition
43
44. Why use a travel agent?
So then, what’s the answer?
Value Proposition
44
45. Why use a travel agent?
Expertise ( uncommon knowledge - unique product )
Assurance ( psychological security - big purchases / long haul destinations )
Time saving ( complexed bookings - for those who value time )
Value Proposition
45
46. Why use a travel agent?
Expertise ( uncommon knowledge - unique product )
Assurance ( psychological security - big purchases / long haul destinations )
Time saving ( complexed bookings - for those who value time )
What?
Luxury, long haul, unique, niche
Value Proposition
46
47. Why use a travel agent?
Expertise ( uncommon knowledge - unique product )
Assurance ( psychological security - big purchases / long haul destinations )
Time saving ( complexed bookings - for those who value time )
What?
Luxury, long haul, unique, niche
Who?
Time conscious - high earners
Value Proposition
47
48. Toot your horn
“We are the experts in … because ...”
★ At every customer touch point
Value Proposition
48
55. Cloud will make your life easier
Embrace change now
Focus on the niche, high end, experiential & personalised
Know your Value Proposition
Summary
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