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Presentation of P&G and new operational tools

Presentation of P&G and new operational tools

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  • 1. Procter & Gamble 4/20/2011mercredi 20 avril 2011
  • 2. Summary 1* Backgroung 2* History 3* Products / Service 4*Competition 5* Financial results 6* Recent Event 7* Future 8* Conclusionmercredi 20 avril 2011
  • 3. 1* Background / Overview P&G : Powerfull & Globalmercredi 20 avril 2011
  • 4. Background P&G is a giant in the area of consumer goods 1* Leading maker of household products in the United States P&G has operations in nearly 80 countries around the world 300 brands of fabric care: home care, beauty care, baby care, family care, health care, snacks, and beverages Huge market capitalization serving consumers in more than 180 countriesmercredi 20 avril 2011
  • 5. Green 1* Overviewmercredi 20 avril 2011
  • 6. 2* History P&G : Pioneer & Generous Let’s go back !mercredi 20 avril 2011
  • 7. Profit-Sharing Program with employees 2* 1887 Data-Based Market Research with consumers 1924 Consumer Relations Department Development 1941 Emerging countries Health Care Development 1955 Feminine Care Innovation 2002 Fast-Growing & Low-Income Markets in BRIC 2006mercredi 20 avril 2011
  • 8. 2* Profit-Sharing Program with employees Data-Based Market Research with consumers Consumer Relations Department Development Emerging countries Health Care Development Feminine Care Innovation Fast-Growing & Low-Income Markets in BRICmercredi 20 avril 2011
  • 9. 1837: Manufacture and sell candles and soap 1890: The P&G Company is incorporated 2* 1837 1946: P&G introduces Tide laundry detergent 1963: Acquisition the Folgers coffee brand 1946 1991: Max Factor & Betrix cosmetic,fragrance 1991 1992: Pantene Pro-V shampoo is introduced 1997: Acquisition of Tampax line of tampons 1992 1999: Purchasing Iams, pet food maker 1997 2001: Acquisition of Clairol hair-care business from Bristol-Myers Squibb Company. 2001mercredi 20 avril 2011
  • 10. 3* Products / Service Our unique organizational structure offers the global scale benefits of an international company and the local focus to be relevant for consumers in roughly 180 countries where our brands are sold - Beauty and Grooming Global Business Units - Health and Well-Being - Household Caremercredi 20 avril 2011
  • 11. 3* Products / Servicemercredi 20 avril 2011
  • 12. 3* Products / Service Market share- Olay: 10% GMS of facial skin care- Pantene and Head & Shoulders: 20% GMS of hair care- Gilette, Fusion, Mach3: 70% GMS of male blades and razors- Electric razors and epilators: 30% GMS (M)/50% (F)- Duracell: 25% GMS of battery- Bounty: 45% GMS of paper towel- Charmin: 25% GMS of toilet paper- Fabric care products: 30% GMSmercredi 20 avril 2011
  • 13. 3* Products / Service Our MDO is organized along five geographic units:1) North America2) Western Europe3) Central & Eastern Europe, Middle East & Africa4) Latin America5) Asiamercredi 20 avril 2011
  • 14. 3* Products / Service India China Mexicomercredi 20 avril 2011
  • 15. 4* Competitors Global Competitors High competitive market Regional Competitors environment Local Competitors Consumer knowledge Innovation P&G Competitive Brandbuilding Advatages Go-to-market capabilities Scalemercredi 20 avril 2011
  • 16. 4* Competitors Johnson & Johnson Kimberly-Clark Corporation Unilevermercredi 20 avril 2011
  • 17. Texte 4*Competitorsmercredi 20 avril 2011mercredi 20 avril 2011
  • 18. 5* Financial Resultsmercredi 20 avril 2011mercredi 20 avril 2011
  • 19. Recent events 6* Avril 2011 : Sold Pringle & Diamond food 2,3 billions August 24 2009: the Irish-based pharmaceutical company Warner Chilcott bought P&Gs prescription-drug business for $3.1 billion January 2005: P&G announced an acquisition of Gillettemercredi 20 avril 2011
  • 20. Future Recent Events 7* 6* April 2011: Understand the unique needs of African consumers and overcoming the challenges of reaching them March 2011: P&G Ranks 5th Overall: "Green Star" Among Fortune Magazines Worlds Most Admired Companies November 2010: Bounty Survey of 1,000 U.S. school teachers 94% of teachers believe students learn better in clean classrooms 42% of teachers report they addcleaning to their list of daily dutiesmercredi 20 avril 2011mercredi 20 avril 2011
  • 21. Conclusion 8* Financial Active and Agressive Financial Strategy Non-Profit Huge Company Culture developping Caritative Program Research Allowing more and more budget, R&D creates Advanced and Lead Products.mercredi 20 avril 2011