Journalism and the Move to New Media<br />Justin Stevens<br />Tom McGovern<br />
The Shift from Paper Media <br />Paper media readership is down across the board<br /><ul><li> As of 4/09, U.S. newspaper ...
New York Post was the worst with a 20.6% drop
 NY Times considering charging for online content</li></ul>The Wall Street Journal is the only paper publication that has ...
Online subscriptions often used in conjunction with paper</li></li></ul><li>Recurring Themes<br />Comparison to Entertainm...
The Rise of Electronic Media <br />Online readership of media publications is on the rise<br /><ul><li> Newspaper website ...
Magazines
Newspapers
Trade Publications</li></ul>Less than a year after its debut, the Amazon Kindle had sold 240,000 units despite a retail pr...
Apple’s iPad<br />More interactive than Kindle or nook, with extra features such as color screen and video<br />Many hope ...
Lessons from Television…<br />“Newspaper are dying; the music industry is still yelping about iTunes; book publishers thin...
Lessons from Music…<br />Create a more appealing physical product that acts as a “Gateway” to other platforms<br />i.e. De...
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Journalism And The Move To New Media

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final project for an MBA class about the Media, Entertainment and Sports industries

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Journalism And The Move To New Media

  1. 1. Journalism and the Move to New Media<br />Justin Stevens<br />Tom McGovern<br />
  2. 2. The Shift from Paper Media <br />Paper media readership is down across the board<br /><ul><li> As of 4/09, U.S. newspaper print circulation down 7.0% y/y Source: NY Times
  3. 3. New York Post was the worst with a 20.6% drop
  4. 4. NY Times considering charging for online content</li></ul>The Wall Street Journal is the only paper publication that has maintained sales<br /><ul><li> Print paper sales for WSJ were up 0.6% y/y as of 4/09 according to the same NY Times article
  5. 5. Online subscriptions often used in conjunction with paper</li></li></ul><li>Recurring Themes<br />Comparison to Entertainment and Sports:<br />Faced with the same challenge of finding a new business model that incorporates new technology while preserving the quality of content<br />Quality issue is especially concerning in this industry because a free and unbiased media is a pillar of any democracy<br />
  6. 6. The Rise of Electronic Media <br />Online readership of media publications is on the rise<br /><ul><li> Newspaper website audiences rose 10.5% y/y as of 4/09 - New York Times</li></ul>Electronic delivery is also an increasingly popular way to deliver content<br /><ul><li> Examples include investment analyst reports and trade publications</li></li></ul><li>eReaders – The Next Generation of Media ?<br />Kindle allows readership in electronic format of:<br /><ul><li>Books
  7. 7. Magazines
  8. 8. Newspapers
  9. 9. Trade Publications</li></ul>Less than a year after its debut, the Amazon Kindle had sold 240,000 units despite a retail price of $359-$399, generating revenue of $86 million to $96 million – ARS Technica<br />
  10. 10. Apple’s iPad<br />More interactive than Kindle or nook, with extra features such as color screen and video<br />Many hope it will save the industry by offering better mobile web-browsing and apps for newspapers and magazines<br />Watch demonstrations of the Popular Scienceand Wall Street Journalapps<br />
  11. 11. Lessons from Television…<br />“Newspaper are dying; the music industry is still yelping about iTunes; book publishers think they are next. Yet one bit of old media seems to be doing rather well. In the final quarter of 2009 the average American spent almost 37 hours a week watching television. Earlier this year 116m of them saw the Super Bowl – a record for a single programme. Far from being cowed by new media, TV is colonising it.”<br /><ul><li>The Economist, “The great survivor.” May 1, 2010.</li></li></ul><li>Lessons from Television…<br />Accept change and get ahead of it<br />“TV Everywhere”<br />Cable providers’ attempt to get ahead of online video content<br />Offer cable subscribers access to free content on multiple platforms including computers and Smartphones<br />Retains current customers and existing revenue streams by offering more viewing choices<br />
  12. 12. Lessons from Music…<br />Create a more appealing physical product that acts as a “Gateway” to other platforms<br />i.e. Deluxe edition CDs or albums packaged with t-shirts, DVDs, concert tickets, etc.<br />Magazines are adopting a similar strategy, emphasizing the strengths of print editions, including glossy color photos and more effective and lasting ads<br />Example: The Smashing Pumpkins are releasing a new 44-song album, one track at-a-time for free online. Simultaneously, the band is selling limited edition collectors’ EPs for every 4 new tracks in a silk-screened wooden box with a CD, a vinyl 7” and a hand-carved obelisk.<br />
  13. 13.
  14. 14. “News Everywhere”<br />The answer for newspapers and magazines could be a combination of the TV Everywhere and Gateway concepts<br />Offer a single subscription to customers that gives them access to print edition as well as content on their PCs, Smartphones and other platforms<br />Utilize the physical product’s strengths re: pictures, in-depth articles and longer time in front of consumers’ eyes<br />Revenue streams:<br />Subscriber base<br />Mix of print and online advertisements<br />
  15. 15. Sources<br />The ideas in this presentation drew from the following sources:<br />“Loving touch: Media companies try to breathe new life into physical products.” The Economist. Online. April 8, 2010. http://www.economist.com/business-finance/displaystory.cfm?story_id=15871885<br />“The great survivor.” The Economist. Print edition. May 1, 2010. Pg. 12-13.<br />“Magazines Team up to Tout ‘Power of Print.’” Wall Street Journal. Online edition. Accessed 5/02/10. http://online.wsj.com/article/SB10001424052748703940704575090120113003314.html<br />

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