Triton Digital


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Triton Digital

  1. 1. Media Thrives when it connects with technology<br />That’s Where We Come In<br />
  2. 2. Year 5<br />5000+ stations<br />Profitable and Investment Minded<br />Significant Resources In Play <br />250+ Employees<br />World Class technology, support, and training<br />Dedicated R&D<br />Innovation Investment<br />Focus<br />Applications and Services<br />Streaming Solutions<br />Engagement and Revenue<br />The Triton Evolution<br />2<br />
  3. 3. The complexity of “digital” must be minimized <br />Triton is “the digital service provider to the content creators”<br />Our core focus<br />We make the investment on your behalf<br />Scale brings the ability to solve problems for clients and consumers<br />We take the Ambien<br />What We Believe<br />3<br />
  4. 4. The IP audience will grow exponentially over time<br />Advertisers follow audiences<br />A known, opted-in audience is a necessity to preserve advertiser value moving forward<br />Socialization is now equally - if not more important - than choice, control, and customization<br />Audience Monetization Rates and Margin will rise with…<br />A multi-media experience <br />Increased level of consumer engagement and interaction<br />Targetability - location, device, registration information, and a long list of other targeting dimensions including social graph data<br />What We Believe<br />4<br />
  5. 5. 5<br />Streaming<br />Content Management<br />Audience Relationship Management<br />Focus on The Pillars<br />
  6. 6. What We Do<br />6<br />Content/ Management<br />Audience Relationship Management<br />Audio<br />Mobile<br />Video<br />Digital Sales Programs<br />Live Streaming<br />Daily Deals<br />CMS<br />E-Mail<br />Live Streaming<br />Applications<br />Contesting<br />Video CMS<br />Virtual Events<br />Music News<br />Audience Metrics<br />Texting<br />Loyalty<br />Ad Injection<br />Royalty Reporting<br />Analytics<br />Podcasting<br />Targeting<br />
  7. 7. Tritonize Media<br />Socialize<br />Mobilize<br />Personalize<br />Monetize<br />7<br />Working Our Plan<br />
  8. 8. Triton Digital Streaming<br />Streaming<br />Content Management<br />Audience Relationship Management<br />Formerly Stream The World, Ando Media Spacial Audio<br />
  9. 9. Triton Digital Streaming Platform<br />Distribution<br />User Experience<br />Measurement<br />Monetization<br />Complete End to End Solution<br />A Whole Lot More Than A “CDN”<br />
  10. 10. Triton Digital Streaming Platform<br />Live Streaming Experts<br />CDN’s are built to distribute and copy files across the Internet by placing many servers across the world<br />Triton built a platform and designed software to distribute live streaming across the world<br />“Stream The World”<br />“We are experts in Live Streaming, continually evolving our platform with superior technology and innovation. Our clients never need to concern themselves with the distribution needs of today or those of the future.”<br />Yves Eric Laliberte, President, Triton Digital Streaming Division<br />Distribution<br />
  11. 11. Triton Digital Streaming Platform<br />World Class Infrastructure<br />9 North American Points of Presence<br />17 Worldwide Points of Presence<br />Global Capacity – 161 GBps<br />Never operates at more than 1/3rd of capacity<br />Scalable, Reliable, Dependable<br />No other Live Streaming provider offers infrastructure of this magnitude<br />“Can you hear me now? It’s the network!”<br />Distribution<br />
  12. 12. Our software does all the work before the content hits the player to insure the best possible user experience<br /><ul><li> Monitoring, management, control and optimization
  13. 13. The only solution of its kind in the world
  14. 14. “Anywhere access” – Internet via secure password multi-level permissioning</li></ul>Triton Digital Streaming Platform<br />Unparalleled Software <br />Distribution<br />
  15. 15. Triton Digital Streaming Platform<br />End To End Solution<br />Distribution<br />
  16. 16. User Experience<br />Triton Digital Streaming Platform<br />Engagement<br />Dedicated Professional Services Team<br />Continually developing new ways to engage listeners within your online radio ecosystem<br />Engage listeners in a “lean forward” experience <br />Deepens the engagement and loyalty <br />Incremental revenue opportunities<br />Large choice of standard players <br />Customized solutions based on client needs<br />
  17. 17. User Experience<br />Triton Digital Streaming Platform<br />Engagement Development<br />Enhancement of Music<br />Song and Artist Facts, Lyrics, Sampling, Purchase<br />Socialization/Content Discovery<br />Artist Search, Stations playing searched artist now<br />Recommendations based on social profile<br />Socialization/Listener Interactivity<br />Share Content<br />Rate songs; top rated song chart<br />Alerts to listeners based on content preferences<br />Trivia and Contesting<br />Mobilization<br />Personalization<br />
  18. 18. 16<br />
  19. 19. Triton Digital Streaming Platform<br />Webcast Metrics<br /> MRC Accreditation <br />Third party provider of real time audience data<br />Digital and Traditional Media Metrics<br />The Standard For Digital Audio Measurement<br />Actual Audience data<br />No surveys, panels or weighted estimates<br />Data Collection<br />Log file: Publishers leverage CDN log files to provide information<br />Listener Tracking System: Cloud based collection methodology for player-based data collection and segmentation. <br />Ensures flexibility in data collection, access and detail that are ahead of the market demand<br />Measurement<br />
  20. 20. Triton Digital Streaming Platform<br />Webcast Metrics<br />Aggregated audience measurement data for mobile and desktop listening<br />Ability to break out mobile listening<br />Custom targeting parameters (i.e. zones, user created networks/markets)<br />Demographic survey for station, market and network profiling<br />Measurement<br />
  21. 21. Measurement<br />Triton Digital Streaming Platform<br />Webcast Metrics<br />Real time reporting of quantitative and qualitative data capabilities including listening by DMA in text, pie-chart or map form. <br />
  22. 22. Triton Digital Streaming Platform<br />Ad Injector<br />Providing ability to replace on-air advertising with: <br />Internet-only advertising<br />Pre-roll and In-stream spots with companion banners<br />Report on actual ad impressions <br />Content<br />Terrestrial Commercials<br />On Air<br />Content<br />Terrestrial Commercials<br />Content<br />Content<br />Online<br />Ad Injector<br />Internet Commercials<br />Monetization<br />
  23. 23. Triton Digital Streaming Platform<br />Ad Injector<br />Detailed Reports To Optimize Inventory<br />Spots Filled<br />Impressions Filled<br />Listener Trending<br />CUME<br />AQH<br />Spot Durations<br />Sold/Unsold Minutes<br />Comparison of similar formatted stations<br />And more…<br />Monetization<br />
  24. 24. Monetization<br />Triton Digital Streaming Platform<br />Normal Station Ad Injection<br />Transposition of broadcast model to online<br />Everyone gets the same stream<br />Everyone gets the same ads<br />
  25. 25. Monetization<br />Triton Digital Streaming Platform<br />Targeted Ad and Content Injection<br />Moves ad injection closer to the listener; 50%+ outside home DMA<br />Provides for unique content streams for each listener<br />
  26. 26. Triton Digital Streaming Platform<br />Targeted Ad Injector<br />Targeted ads are worth 5x more than non-targeted<br />Targeting Capabilities:<br />State, province, region, city<br />DMA in the U.S.<br />Time of Day and Day of Week Targeting<br />Gender <br />Age<br />Monetization<br />
  27. 27. Triton Digital Streaming Platform<br />Ad Injector<br />Mobile Targeting<br />Inventory management by device and DMA<br />Targeting ads, promos and content to mobile<br />Higher CPM Value; Revenue Opportunity<br />Monetization<br />
  28. 28. Partnering With Triton<br />Making today’s radio better and tomorrow’s radio possible!<br />Stability and Scale<br />Site, Streaming, Database<br />Strategic expansion <br />Social, Mobile and Personal<br />Integrated<br />The whole is greater than the sum of the parts<br />Customizable to fit your needs<br />Accretive Investment<br />Best in class asset value today<br />Ongoing product development to fit the needs for tomorrow<br />26<br />Building Your Future<br />