Your SlideShare is downloading. ×
HsG Citiworks Program
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

HsG Citiworks Program

264
views

Published on

A Strategic way to build a community plan with buy-in built in

A Strategic way to build a community plan with buy-in built in

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
264
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CITIworks® through GSAABO Creating a “City of Excellence”CITIworks® is a registered marketing tool of the Hudson Strategic Group and its use must be expressly provided in writing by the Hudson Strategic Group Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 2. What is CITIworks® throughGSAABOCITIworks® is borne on the simple fact that monies are currently being spent by Black Consumers, businesses and organizations within the Black Community. The objective of the development planning efforts is to provide a foundation for growth and support by: (1) assisting the Black business attract a larger share of the dollar currently being spent, (2) recognizing the economic activity generated by these businesses with jobs, taxes, improved social conditions etc. as both a measure and barometer of success and (3) redirecting the current and future resources towards assisting with the proposed outcomes. The Black community can gain faster benefits by utilizing assets it currently has rather than attempting to influence and brings assets from outside the community. Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 3. Presented by J. Hudson CEO &Founder--Hudson Strategic Group
  • 4. CITIworks® through GSAABO is an Economic Development ProgramBuilt upon the facts that Black Businesses:• Employ Community Residents• Pay local and state taxes• Provide a Leadership Cadre previously not recognized• Support Social Interests Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 5. CITIworks ®through GSAABO isa Market(The monies spent are in the Billions) Consisting of three givens within any community: 2.Black Consumers are currently Spending XXX 3.Black Businesses are currently Spending XXX w/ other Black Businesses 4.Black Organizations are currently Spending XXX w/Black Businesses Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 6. Black Consumer Spending• GA Black Spending = $54 Billion in 2007 projected• The State of Georgia ranks as the 4th Largest African- American Market Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 7. How are jobs created?• Increased revenue allows Black Enterprises to scale up – Additional employees can be hired to address increased demand• Hiring Employees can affect the entire City/County Job Market – Increased Wages• Studies show that Minority-Owned Firms hire minorities – Big companies/organizations are far less likely to hire minorities – An Increase of 5% Spending by Blacks with Black Businesses would create over (X) jobs within one year with over75% of the number being Black people Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 8. The GSAABO Objectives• Assisting the Black business attract a larger share of the dollar currently being spent• Recognition of the Economic Activity generated by these businesses with jobs, taxes, improved socials conditions etc.• Redirecting the current and future resources towards assisting with the proposed outcomes• The Black community can gain faster benefits by utilizing assets that are currently there.• Change from spending or purchasing to investing through spending! Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 9. How do othergroups accomplish this?• They ensure that the dollar is circulated multiple times (e.g., banks, cleaners, retail shops, automotive shops, grocery stores, barber shops/salons, insurance agents, etc.)• They create “synergy” – Ensuring that institutions they support will also support Black Enterprises• They understand that dollar circulation is both a short and long-term investment Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 10. It’s the Economics!! • The Black Community and it’s Black businesses are undervalued – The economic considerations of jobs created and sustained, taxes paid and institutions supported is underpinned by Black businesses • If it weren’t for Black businesses some people within our communities would not have a job • Black business leadership is almost invisible when it comes to community leadership • The Black community is a MARKET itself that others pursue but we ignore (important to professionals) Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 11. CITIworks® through GSAABO isExpressed byAppropriate Indicators • CITIworks® monitors and evaluates its progress through community derived and appropriate economic indicators and such recognized tools as Economic Impact and Return on Investment (ROI). Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 12. The Atlanta Example• There are approx 115,000 Black business in metro Atl• Economic Impact of Black business in metro Atlanta $24B (according to Dr Ed Davis CAU Dean )• Black Businesses employ more than 52,000 people and stimulate the employment of an additional 166,000 in 2007• Black consumers in metro Atlanta spend in excess of $28B annually• An increase of 5% spent with Black business would create over 23,000 jobs of which approximately 18,000 would be black• Your City is similar!! Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 13. The Call to action • Develop local strategies to assist Black businesses grow in each community through an INVESTMENT through spending more with them • The Educate the community as to the benefits • The increase the turnover of the Black dollar by supporting Black businesses and they, in turn, provide more support to local community • Change the conversation about the way we speak and describe Black businesses to ECONOMIC terminology • Promote our business leaders as community/city leaders Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 14. Let’s Examine the Potential Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 15. All of the Major Stakeholder Groups Expect a Return On Investment (ROI)• Community ROI = Economic Impact (Jobs, Taxes, Services) • They Invest in Infrastructure, Education, Tax Breaks• Investors ROI = $Return vs. $Invested • They Invest Capitol (Debt or Equity)• Employee ROI = Pay and Secure Environment • They Invest Waking Hrs, Commitment (Emotional) Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 16. Community ROI = Economic Impact(Jobs, Taxes, Services) The Community Invests: • Infrastructure $ • Education $ It Expects: • Tax Breaks $ • Long Term Jobs for all Citizens • To Collect Tax Revenue • To Enjoy Products and Services Provided Meanwhile, It Must Deal With: • Welfare Expenses • Crime/Drug Expenses • Under Served Citizens Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 17. Community ROI Definitions• Revenue=Dollar Turnover, Jobs, # of Businesses• Return= Business Income, Individual Salaries, Philanthropy• Assets= Black Marketplace, Quality Businesses, Business Leadership• Profit=Safe Community, Improved Schools, Reduced Crime, Taxes Collected• Investments=5% Increase Black Spending, Increased Contracts, Tax Breaks, , New Sources of Funds Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 18. CITIworks ® through GSABO—STATEWIDE Outcomes• Change of Conversation about Black Community from being a resource drain to a resource asset• A Plan built and supported by the Community w/ measurements and other metrics• A Marketing Plan that is within itself a Self- help Plan• A Galvanized Business Leadership• Creation of Resource Community Alliances• A Blueprint that everyone has a copy of and can implement on a personal level Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 19. Facts According to Dr. ThomasBoston1. Increasing the capacity and competitiveness of Black- owned firms is the most important imperative for our community and country.2. Black businesses account for a growing percentage of US final demand and jobs, and are located in underserved communities.3. Atlanta, GA outstrips ALL other major cities as the preferred location for Black businesses4. Over the last 5 years Black businesses out-grew those of all other ethnic groups Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 20. More Dr. Boston• 95% of Black Dollars Spend outside Community• More than 50% of GA Black People live at the Poverty Level• 75% of Business employees tend to reflect the ownership• Black Buying Power in GA expected to reach $67B by 2010 Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 21. What GSAABO Does – Facilitates the development of a local strategy based upon the businesses and black community in your town – Gives each person a copy of the plan – Assists each city develop a local Congress on how to expand the communities thinking and understanding of the economics and developing your economic impact (when possible) – GSAABO Has template to follow Guarantees certain expenses Provides key speaker Coaches local participants Supports a local organization, through membership, to implement local strategies Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 22. What do you Gain? Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 23. What is City of Excellence? • City of Excellence – Black Community Economics • Black Consumers Spending with Black Businesses • Ensuring Multiple Turnover of the Black Dollar within the Black Community Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 24. A City of Excellence Any City can be a City of Excellence if it begins to consider the Black Community an ASSET and begins to invest in it. There is a return for the city! If the Black Community will begin to see itself as a Market worthy of being tapped and utilized for the development of Black Businesses as Employers. If the Black Business Community begins to improve its approach to Excellence!! Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 25. How could high dollar turnoverhelp this community?• Every dollar spent creates $2.2 in activity• Every million dollars spent typically creates 10 jobs• Increasing by 5% black dollars spent in black communities would generate $2.2 Billion and 10,000 jobs Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 26. The Impact of the Lack ofMinimal Dollar Turnover • Black Communities rely on “external” funds for support • Black Enterprises experience little or no growth and development • Black Enterprises struggle to address the needs of its loyal customer base Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 27. What Does it All Mean? You Can’t Build a Reputation on What You Intend To Do!!We want to bring what is called “Economic Value Add” (EVA) and be widely recognized as the paying our economic rent. Therefore, If you Really Want Something You Will Find A Way, If You Don’t You Will Find an Excuse!! Presented by J. Hudson CEO & Founder--Hudson Strategic Group
  • 28. Finally, Know THIS!! • We are talking about OUR MONEY and A MARKET!! – These are Our BUSINESSES, CONSUMERS and INSTITUTIONS!! – This is NOT A Set-Aside or Privileged Market!! – This is NOT A SOCIAL PROGRAM or ENTITLEMENT!! • There We DON’T NEED PERMISSION!! – Why Because We are Using our ASSETS to Help the Black, as well as, the Entire Community!! Presented by J. Hudson CEO & • And We will be Stepping up to the Table to Founder--Hudson Strategic Group

×