Navigating Social Media                          Jasmine Reed
The Basics… •   Hire •   Connect         Supply chain         Employees (current and potential)         End users •   M...
Benefits:    ↑ traffic and awareness    Favorable perceptions    Monitor conversations    Targeted marketing    Insig...
Not being Connected means…   Missed key opportunities to engage   Lack of knowledge of the available job market
80% of small business owners now use a social network57% use it as apart of a marketing strategy             The BizJour...
The % of usage by platform              Platform                            Business %                            Persona...
It numerically makes sense: Stats based on data gathered in 2010 from various surveys     US Internet users -    3x       ...
User Breakdown      86%B2B             67% more leads then non bloggers      82%B2CSource: http://www.weidert.com/whole...
Click bubble to view video
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EngageFan Page↑Search-abilityResearch competitionLearn/RecycleGoogle yourselfBlog
Mismanage TimeBe omnidirectionalBe NeglectfulOversaturateReal PeoplePasswords/Usernames
Be selectiveNo "typical" social media user.Know audience/customerGlobal? think local.Leverage loyalty marketing.Onli...
Other Online Platforms:       • Slideshare          (http://www.slideshare.net)       • Youtube          (http:// www.yo...
Other Online Platforms:       • WikiSpaces          (http://www.wikispaces.com)       • Google          (http://www.goog...
In Sum:   •   Connect         Supply chain         Employees (current and potential)         End users   •   Market   •...
Sources:• 12 Major Business Benefits Of The Social Media Revolution   http://www.jeffbullas.com/2011/02/14/12-major-benef...
Sources Continued:• Tapping Into Social-Media Smarts- The Wall Street  Journal   http://online.wsj.com/article/SB10001424...
Go Forth and… Market      Recruit           Connect
Navigating social media
Navigating social media
Navigating social media
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Navigating social media

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Breaking the Ice for Social Media and your business

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Navigating social media

  1. 1. Navigating Social Media Jasmine Reed
  2. 2. The Basics… • Hire • Connect  Supply chain  Employees (current and potential)  End users • Market
  3. 3. Benefits:  ↑ traffic and awareness  Favorable perceptions  Monitor conversations  Targeted marketing  Insight  Generate New business  Identify New opportunities  Early warning  Measurability
  4. 4. Not being Connected means…  Missed key opportunities to engage  Lack of knowledge of the available job market
  5. 5. 80% of small business owners now use a social network57% use it as apart of a marketing strategy The BizJournal.com : Surveyed 2,200 companies in Silicon Valley California with < 500 employees
  6. 6. The % of usage by platform Platform Business % Personal % LinkedIn 50 9 Twitter 38 21 Google 26 26 Facebook 12 30 The BizJournal.com : Surveyed 2,200 companies in Silicon Valley California with < 500 employees
  7. 7. It numerically makes sense: Stats based on data gathered in 2010 from various surveys US Internet users - 3x blogs and social media vs. e-mail. 63% increased marketing effectiveness. 48% -improved search ability. 57% acquired customer leads directly from blogs. LinkedIn drives nearly 1.5x more referrals for B2B sites than any other channel. Source: http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-Inbound-Marketing-Needs-Social-Media
  8. 8. User Breakdown 86%B2B  67% more leads then non bloggers 82%B2CSource: http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-Inbound-Marketing-Needs-Social-Media
  9. 9. Click bubble to view video
  10. 10. Click bubble to view video
  11. 11. Click bubble to view video
  12. 12. EngageFan Page↑Search-abilityResearch competitionLearn/RecycleGoogle yourselfBlog
  13. 13. Mismanage TimeBe omnidirectionalBe NeglectfulOversaturateReal PeoplePasswords/Usernames
  14. 14. Be selectiveNo "typical" social media user.Know audience/customerGlobal? think local.Leverage loyalty marketing.Online Vs. Offline
  15. 15. Other Online Platforms: • Slideshare  (http://www.slideshare.net) • Youtube  (http:// www.youtube.com) • Vimeo  (http://www.vimeo.com)
  16. 16. Other Online Platforms: • WikiSpaces  (http://www.wikispaces.com) • Google  (http://www.google.com/services/) • Craigslist  (http://racine.craigslist.org/)
  17. 17. In Sum: • Connect Supply chain Employees (current and potential) End users • Market • Hire
  18. 18. Sources:• 12 Major Business Benefits Of The Social Media Revolution  http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media- revolution/• Social Networking Sites  http://jobsearch.about.com/od/networkingsites/a/networkingsites.htm• Social Media for One-Stop Career Center Frontline Staff: Supporting Job Search and Improving Customer Service  http://www.heldrich.rutgers.edu/publications/publication-types/research-brief• New Rules for Business in the Social Media Age-CBS News  http://www.cbsnews.com/8301-505125_162-49240322/new-rules-for-business-in- the-social-media-age/• Social Networking for Business- CBS News  http://www.cbsnews.com/8301-505125_162-51219914/social-networking-for- business/?tag=mncol;lst;1
  19. 19. Sources Continued:• Tapping Into Social-Media Smarts- The Wall Street Journal  http://online.wsj.com/article/SB10001424052748703518704576259252907505330 .html• Most small businesses use social media, but many lack marketing strategy- Silicon Valley/San Jose Business Journal  http://www.bizjournals.com/sanjose/blog/2012/04/most-small-businesses- use-social.html?page=2• Ten Myths About Social Networking For Business- Forbes  http://www.forbes.com/sites/nealrodriguez/2011/08/10/ten-myths-about- social-networking-for-business/• Seven Reasons your Inbound Marketing Team needs Social Media’  http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your- Inbound-Marketing-Needs-Social-Media
  20. 20. Go Forth and… Market  Recruit  Connect
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