Ain crowd funding webinar
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  • 1. An  Idea  Nation   CrowdFunding  Webinar  
  • 2. What  is  Crowdsourcing?     The  process  of  getting  work  or  funds  from  a  crowd  of  people,   usually  online     “More  heads  are  better  than  one.”        Example:  Wikipedia    
  • 3. What  is  Crowdfunding?     A  type  of  Crowdsourcing  that  involves   obtaining  funds  from  a  crowd  of  people,   usually  online       Indiegogo  and  Kickstarter       Endless  possibilities:  Movies,  personal  or   business  projects,  new  technology,  and  even   medical  research       In  2011,  1.5B  was  raised.  In  2012  the  industry   nearly  doubled  to  2.7B.  Our  industry  is  on   track  for  5.1B  in  2013.  
  • 4. Who  Crowdfunds?       Film  Makers-­‐  Veronica  Mars   Movie  raised  5.7  million     Technology  developers-­‐ LunaTik  TikTok  iPod  Nano   watch  raised  nearly  1  million   (goal  was  15,000)     Researchers-­‐  MIT  media  lab   crowd  funded  nearly  3  million   to  develop  a  3D  printer  for  the   masses     Musicians-­‐  Amanda  Palmer   raised  over  1  million  to  fund   her  fourth  album  
  • 5. Why  Crowdfund?     Social  Interaction     Efficiency      Projects  gain  more   exposure  to  the  public  in   comparison  to  traditional   ways  of  obtaining  funds       Offers  feedback  before  a   project  is  even  launched       Great  PR  in  addition  to   effective  capital  raising    
  • 6. Success  story       Glyncoch,  South  Wales  is  a  mining  town  whose  economic   climate  isn’t  ideal  due  to  the  sinking  mining  industry       The  town  was  in  need  of  a  Community  Centre  and  did  not   have  enough  funds  from  the  Government;  they  turned  to   crowd  funding  and  raised  the  funds  the  government  could   not  provide  
  • 7. What  is  An  Idea  Nation?     a  membership  site  for  Crowdfunding   projects  that  have  global  impact       a  global  think  tank  that  connects  people   with  common  goals  so  that  they  can   combine  resources  and  achieve  more     The  global  think  tank  allows  people  and   businesses  to  band  together  to  donate   and  decide  how  money  will  be  spent  on   their  cause  of  choice.  This  allows  for  a   more  efficient  process  than  traditional   ways  of  raising  funds  for  causes  
  • 8. An  Idea  Nation  and  Social  Enterprise     An  Idea  Nation  supports  8  main  global   priorities:  Energy,  Food/Water,   Environment,  Health,  Education,   Freedom,  Justice,  and  Distribution         As  an  Individual  or  Business  you  can   choose  to  support  the  global  priorities  you   feel  passionate  about     “Social  enterprises  are  businesses  whose   primary  purpose  is  the  common  good.  They   use  the  methods  and  disciplines  of  business   and  the  power  of  the  marketplace  to   advance  their  social,  environmental  and   human  justice  agendas.”  –Social  Enterprise   Alliance,  USA  
  • 9. Social  Media  and  Social  Value     When  you  support  the  8  global  priorities   you  receive  social  value  messaging   through  social  media       We  highlight  how  you  are  helping  others     For  Individuals:  Tweets,  YouTube  Videos,   and  Facebook/Instagram  posts  will  be   posted  to  thank  you  for  your  donations       For  Businesses:  We  will  provide  you  all  of   the  social  value  above  plus  you  will   automatically  be  a  recommended   merchant  within  the  global  think  tank  
  • 10. Social  Media  Statistics       The  fastest  growing  demographic  on  Twitter  is  the  55  to  64  age  bracket        189  million  of  Facebook's  users  are  "mobile  only.”      YouTube  reaches  more  U.S.  adults  aged  18  to  34  than  any  cable  network     Every  second  two  new  people  join  LinkedIn     93  %  of  marketers  use  social  media  for  business    
  • 11. More  Statistics        Social  media    is  now  the  #1   activity  on  the  Web      LinkedIn  has  a  lower   percentage  of  active  users  than   Pinterest,  Google+,  Twitter,   and  Facebook     25%  of  smartphone  owners  age   18-­‐44  say  they  can’t  recall  the   last  time  their  smartphone   wasn’t  next  to  them     Even  though  62%  of  marketers   blog  or  plan  to  blog  in  2013,   only  9%  of  U.S.  marketing   companies  employ  a  full  time   blogger  
  • 12. Loyalty  Program     An  Idea  Nation  Loyalty   Program  is  a  lifetime   membership  to  the  “global   think  tank”  which  allows  you   to  connect  with  individuals   and  businesses  that  care  about   the  same  causes  you  do     Your  Loyalty  rewards  provide   you  with:  discounts  at   participating  merchants,   recurring  revenue  sources  for   vetted  social  good   organizations  and  social  media   marketing    
  • 13. What  is  Own  a  Home  Fund?     A  platform  that  allows  friends  and  family  to  help  you  fund     your  new  home.  Ex:  “Grandma  buys  you  the  cabinets  for  your   dream  kitchen  for  Christmas”       10  Percent  of  your  funds  will  go  to  Habitat  for  Humanity  to   help  others  have  a  roof  over  their  head  too  
  • 14. What  we  do  for  you  at  OwnAHomeFund     We  will  pool  funds  from  your   friends,  family  and  followers   so  you  can  purchase  a  house   with  minimal  borrowing  from   the  bank  (Mortgage)       Our  mortgage  brokers  will   assist  in  the  transaction   ensuring  legal,  professional   funds  transfer.  When  you  sell   or  re-­‐finance,  your  equity   partners  reap  their  rewards  or   continue  in  home  ownership   with  you  
  • 15. How  to  become  a  lifetime  member       Go  to  www.anideanation.com       Choose  your  global  priority  fund  and  contribute  $8      
  • 16. Hometown  Heroes       A  way  for  Realtors,  Brokers,  and  other  Independent   Professionals  to  Sponsor  community  projects  and  expand   their  influence     Benefits:     • Your  own  Crowdfunding  Ecosystem   for  your  Community   • Branded  pages  with  your  logo,   domain  name(s),  and  videos   • A  dedicated  Community  Manager   who  provides  PR  &  Social  Media  for   you  and  the  projects  you  Sponsor  on   your  page(s)  
  • 17. Hometown  Heroes  Continued       Benefits  continued     • Continuous  Social  Media  engagement  &   stories  of  the  'social  value'  you  are  bringing  to   your  community  based  on  what  your   community  is  doing  within  AnIdeaNation's  8   Global  Priorities   • An  opportunity  to  "Be  the  Bank"  &  be  the   "HomeTown  Hero"  for  your  Community's   funding  needs   • An  additional  revenue  stream  for  your   business  (1%  of  funds  raised)   • Business  cards  and  promotional  materials  for   your  Crowdfunding  Community  Ecosystem  
  • 18. Hometown  Heroes  App       A  custom  crowd  funding  app  for  your  business     Includes  your  Crowdfunding  Ecosystem  for  your  Community   with  your  branding  &  additional  info  pertaining  to  your   business  (i.e.  Realty  Listings)    
  • 19. “As  we  look  ahead  into  the  next  century,  leaders   will  be  those  who  empower  others.”              -­‐Bill  Gates