From : Bertrand Jouvenot To : You Date : 2008 and beyond CONSULTING OFFER

From : Bertrand Jouvenot

To : You

Date : 2008 and beyond

TABLE OF CONTENTS Overview Missions Scope Professional Experiences Academic Background Market Recognition Management Books Web Site Contact

Overview

Missions Scope

Professional Experiences

Academic Background

Market Recognition

Management Books

Web Site

Contact

OVERVIEW Bertrand Jouvenot is the most complete senior consultant, in marketing, retailing, Internet… for fashion brands

Bertrand Jouvenot is

the most complete senior consultant,

in marketing, retailing, Internet… for fashion brands

MISSIONS SCOPE 1/4 Marketing survey Fashion panel Mystery shopping Store check Customer marketing Gift card Private sales Co-branding Advertising Media buying Media plan Art coordination Internet Brand web sites E-commerce Web 2.0 (blogs…)

Marketing survey

Fashion panel

Mystery shopping

Store check

Customer marketing

Gift card

Private sales

Co-branding

Advertising

Media buying

Media plan

Art coordination

Internet

Brand web sites

E-commerce

Web 2.0 (blogs…)

MISSIONS SCOPE 2/4 E-marketing Search marketing On-line advertising Affiliation CRM Data Base Management E-mailing campaigns SMS campaigns Cross marketing Partners selection Negotiation Operational setting E-commerce Request For Proposal Project Management Front, Middle, Back-Office

E-marketing

Search marketing

On-line advertising

Affiliation

CRM

Data Base Management

E-mailing campaigns

SMS campaigns

Cross marketing

Partners selection

Negotiation

Operational setting

E-commerce

Request For Proposal

Project Management

Front, Middle, Back-Office

MISSIONS SCOPE 3/4 Sales support Sales tools development Argumentative Tools fine-tuning Business development Target identification Meetings organization Deal conclusion New product launch Market analysis Mix definition Adjustment plan Fund rising Business plan Meetings organization Deal conclusion

Sales support

Sales tools development

Argumentative

Tools fine-tuning

Business development

Target identification

Meetings organization

Deal conclusion

New product launch

Market analysis

Mix definition

Adjustment plan

Fund rising

Business plan

Meetings organization

Deal conclusion

MISSIONS SCOPE 4/4 Project management Project definition Team management Project delivery Business monitoring Metrics definition Process implementation KPI identification Group session Metaplan, creativity Analysis Deliverables

Project management

Project definition

Team management

Project delivery

Business monitoring

Metrics definition

Process implementation

KPI identification

Group session

Metaplan, creativity

Analysis

Deliverables

PROFESSIONNAL EXPERIENCES Celio 3 years Marketing Manager PPR Group 3 years E-Business Development Manager Alcatel 3 years Senior Product Manager Club-Internet 2 years Product Manager Consulting 5 years Teaching 10 years

Celio 3 years Marketing Manager

PPR Group 3 years E-Business Development Manager

Alcatel 3 years Senior Product Manager

Club-Internet 2 years Product Manager

Consulting 5 years

Teaching 10 years

ACADEMIC BACKGROUND 2006-2007 EXETUTIVE MBA Global Fashion Management, IFM Part-time international program established by the INSTITUT FRANÇAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY in New York and the HONG KONG POLYTECHNIC UNIVERSITY, it is resolutely international in nature and prepares high-potential executives for high-level managerial responsibilities in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brand, be they new or institutional, creative, innovative and audacious. 1995-1996 DESS MARKETING University of Paris I 1993-1995 MST Commerce International University of Paris I

2006-2007 EXETUTIVE MBA

Global Fashion Management, IFM

Part-time international program established by the INSTITUT FRANÇAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY in New York and the HONG KONG POLYTECHNIC UNIVERSITY, it is resolutely international in nature and prepares high-potential executives for high-level managerial responsibilities in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brand, be they new or institutional, creative, innovative and audacious.

1995-1996 DESS MARKETING

University of Paris I

1993-1995 MST Commerce International

University of Paris I

MARKET RECOGNITION Industry rewards Grand Prix Stratégies 2006 – Best PR Campaign (see the movie ) Prix Phoenix UDA 2007 – Promotion and Customer Marketing Category (see the movie ). Teacher Teaching at several Universities, in DESS Multimedia at the University of Paris VIII, in DESS Marketing at the University of Paris I – Sorbonne, and in business schools. Speaker Key speaker at different commercial fairs or events. Media coverage Interviewed by newspapers and regularly quoted in: d aily newspapers, business magazines, marketing publications…

Industry rewards

Grand Prix Stratégies 2006 – Best PR Campaign (see the movie )

Prix Phoenix UDA 2007 – Promotion and Customer Marketing Category (see the movie ).

Teacher

Teaching at several Universities, in DESS Multimedia at the University of Paris VIII, in DESS Marketing at the University of Paris I – Sorbonne, and in business schools.

Speaker

Key speaker at different commercial fairs or events.

Media coverage

Interviewed by newspapers and regularly quoted in: d aily newspapers, business magazines, marketing publications…

MANAGEMENT BOOK Author of a management book titled: Le journal de BJ au bureau , published in France in 2004 Translated in Chinese and best-seller (surge: Beijing International Rights Agency ) Translated in Korean

Author of a management book titled: Le journal de BJ au bureau , published in France in 2004

Translated in Chinese and best-seller (surge: Beijing International Rights Agency )

Translated in Korean

WEB SITE www . jouvenot . com

CONTACT To join me, I propose you to : Call me at: +33 6 24 63 51 71 E-mail me at: [email_address] Write to me at: Bertrand Jouvenot 14, rue Lalo 75016 Paris France Or, I offer you to visit my web site and to contact me through from here: www.jouvenot.com

To join me, I propose you to :

Call me at: +33 6 24 63 51 71

E-mail me at: [email_address]

Write to me at: Bertrand Jouvenot

14, rue Lalo

75016 Paris

France

Or, I offer you to visit my web site and to contact me through from here:

www.jouvenot.com

SEE YOU SOON BERTRAND JOUVENOT 14, rue Lalo - 75016 - Paris Tel: 06 24 63 51 71 - E-mail: [email_address] - www.jouvenot.com

SEE YOU SOON