Analyse transactionnelle et publicité

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Diaporama du cours de psychosociologie de la communication de François Jourde, au lycée Gaston Berger à Lille (France), BTS Communication des entreprises.
• site du cours : www.jourde.eu

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Analyse transactionnelle et publicité

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  98. 98. N.B. : les citations non guillemetées ne sont pas toujours exactes.
  99. 99. • sitographie : > http://books.google.fr/books?q=marketing+ %22analyse+transactionnelle%22&btnG=Chercher +des+livres > http://www.analysetransactionnelle.fr • De nombreuses références de ce diaporama proviennent de : M. Jouve, BTS communication des entreprises, formations en communication, commerce et management, Bréal, 2000.

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