PRSA Initiative with MBA programs


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  • Welcome to the PR world of NYU Stern School of Business! Today we are going to see how the PR expertise of NYU Stern School of Business can add to the MBA offering nationwide. Today, we will be talking about 4 main subjects: PR courses integrated into MBA programs, why? Who is PRSA? Who is NYU Stern School of Business? What is NYU SCPS PR Certificate? NYU SCPS: PRFP class and its PR offerings
  • Overall market statistics
  • So not only Business Execs must be successful in bringing substantial financial results but they have to be able to manage and protect the company and brand reputation. In other words, they have to be flexible and adapt to multiple situations they could face.
  • Successful Public Relations and knowing how to manage your company’s reputation allows you to be a successful business executive and build strong brands.
  • Knowing crisis communication per example could play a damage control role and avoid the following crisis.
  • Learning: Professional development programs and industry conferences with: Cutting-edge topics Thought-leading speakers Knowledge- and skill-building Also PRSA are the only ones to offer the Accredited in Public Relations (APR) designation.
  • Intelligence: Award-wining periodicals Daily news updates and blogs
  • Network:
  • Who is NYU Stern School of Business
  • Social Science Research Network rates NYU Stern #1 among the top 500 US business schools.
  • NYU Stern is the only business school in the world with three Nobel Prize winners who are active on the faculty.
  • Stern’s global alumni community includes 100,000+ members in more than 100 countries.
  • 500+ Stern alumni are CEOs in top firms worldwide.
  • Who is NYU SCPS: School of Continuing and Professional Studies? Widely known for one of the most respected post-baccalaureate continuing education programs in the United States, NYU-SCPS has transformed itself as well into NYU’s: 4 th largest graduate school 7 th largest undergraduate college. Approximately 4,800 full-time and part-time matriculated students pursue 15 distinct master’s and 13 undergraduate degrees. 
  • Description of the program: How do you reach your target audience with the right media vehicle? In this age of information, almost every industry requires a coordinated and effective public relations effort to shape a company's or individual's strategy and build rapport with customers, voters, employees, stockholders, the general population, or competitors.
  • This unique certificate is the culmination of a 30-year-old curriculum developed with a faculty of industry professionals who bring invaluable present-day experiences into the classroom.
  • Why is NYU Stern School of Business is a WIN situation? One of the most recognized business school in the US They already have a strong amount of Executives among their graduates which proves the quality of the program CEOs graduated from NYU Stern School of Business is a great exposure to promote the needs of Public Relations courses into MBA curriculum nationwide.
  • Public Relations Functions & Practices helps students understand the basic activities and real-life applications of public relations, including the PR practitioner’s tasks, roles and responsibilities.
  • The objectives of  Public Relations Functions and Practices  are to:  Expose students to the competencies and technical skills the profession requires and provide a sense of what actually happens in “real life” public relations.
  • Introduce areas that make up the “New PR,” including consumer product communications, non-profit PR, corporate social responsibility, issues/crisis management, integrated marketing, and digital/social media communications.
  • Create public relations strategies and develop the tools that support them, such as a news release, fact sheet, pitch letter, e-mail pitch, media advisory/tip sheet, and a variety of digital and social media communications. Produce and use the various public relations tools, and understand how they fit into a comprehensive PR/communications program.
  • Upon completion of the program, students have in-depth understanding of: The fundamental principles and practices of a PR professional through lectures, workshops, case studies, and real-life applications of PR. How to be a spokesperson for an organization and interact with the media. How to prepare and execute a powerful PR campaign or press event. How to publicize an event, organization, or individual. How to produce and use the most effective PR tools--news releases, press kits, pitch letters, media conferences, satellite media tours, market-by-market media tours, press events, video news releases, and PSAs.
  • How to prepare and execute a powerful PR campaign or press event How to publicize an event, organization, or individual How to produce and use the most effective PR tools--news releases, press kits, pitch letters, media conferences, satellite media tours, market-by-market media tours, press events, video news releases, and PSAs
  • Public relations is such an important tool for all businesses, including small business, because the ability to maintain a positive public image is critical to having a successful growing business. No matter what type of business you are in or how big or small that business is, use public relations to connect with the public, your customers, and potential customers. Public relations has the power to build brand recognition and achieve your business goals. Public relations can: Provide third-party credibility for your product or service Boost employee morale Position your staff as experts in your field Generate buzz for your organization
  • PRSA Initiative with MBA programs

    1. 1. in the spotlight Designed by NYU Stern School of Business for PRSA
    2. 2. 1. PR integrated into MBA programs…
    3. 4. “ COMMUNICATION needs to be a core competency of any business. It starts with the CEO.«  -Sun Microsystems CEO, Scott McNealy
    4. 6. 93% business execs agrees PR is as important as Marketing disciplines
    5. 7. 98% business execs agrees PR should be included in Business School Curriculums
    6. 8. Only 40% business execs agrees Their recent MBA hires are “extremely strong” at responding to crisis and building and protecting company credibility
    7. 12. All about REPUTATION
    8. 13. It allows
    9. 18. And avoid this
    10. 22. 2. PRSA is
    11. 27. PRSA connects more than 21,000 PR and communications professionals across the US
    12. 28. 3. NYU Stern School of Business is
    13. 32. 100,000+ members in more than 100 countries
    14. 33. 500+ CEOs in top firms worldwide
    15. 34. 4. NYU SCPS is
    16. 36. Public Relations Professional Certificate
    17. 39. 5. PR, Functions and Practises Where it begins
    18. 40. <ul><li>Helps understand the basic activities </li></ul><ul><li>and </li></ul><ul><li>Real-life applications of PR </li></ul>
    19. 41. By
    20. 42. Providing a sense of what actually happens PR
    21. 43. Introducing New PR
    22. 44. Creating successful strategies and developing tools
    23. 45. PRFP for MBA students…
    24. 47. In-depth understanding of
    25. 48. Fundamental principles of Public Relations
    26. 49. How to be a spokesperson and interact with the media
    27. 51. In summary, PRFP is
    28. 52. <ul><li>12 engaging weeks </li></ul><ul><li>12 blog posts </li></ul><ul><li>5 guests speakers </li></ul><ul><li>1 final project </li></ul>
    29. 53. And one more thing <ul><li>For MBA students, Public Relations is </li></ul><ul><li>... </li></ul>
    30. 54. A in their curriculum