Developing YourMarketing Mix<br />By: Joshua McConnell<br />PierraBurroughs<br />Ivan Howard<br />Anthony Collins<br />
Four step of a marketing plan.”<br />Learning how to develop a successful marketing mix<br />Learning the principles of a ...
Marketing: is your plan for bringing  your product or service to the consumer in a way that illuminates your competitive a...
Marketing Segment: is made up of consumers who have a similar response to a certain type of marketing.”<br />Terms to Know...
The Four P’s are the way you communicate information about your business to the consumers<br />Product<br />Place<br />Pri...
Simply selling at a lower price will not necessarily ensure a larger market share”<br />You will need to know how the cons...
Developing Marketing Skills<br />Helps develop sales techniques, business communication, and business development.”<br />B...
Consumer Analysis<br />Ex. 1<br />Before you can develop a marketing plan, you will need to analyze your customers. Who th...
Consumer Analysis<br />City Kidz Customers/Family and Children of All Ages.”<br />City Kidz is a place that is  dedicated ...
Marketing Analysis<br />Market Size: Current and Future.”<br />Market Growth Rate”<br />Market profitability”<br />Industr...
Successful Market Segments<br />It is difficult to target two very different segments of a market at the same time.”<br />
Successful Market Segments<br />Anita Roddick : created a different line of cosmetics for women . Her success proved that ...
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Developing Your Marketing Mix

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Developing Your Marketing Mix

  1. 1. Developing YourMarketing Mix<br />By: Joshua McConnell<br />PierraBurroughs<br />Ivan Howard<br />Anthony Collins<br />
  2. 2. Four step of a marketing plan.”<br />Learning how to develop a successful marketing mix<br />Learning the principles of a pricing strategy <br />Key Objectives<br />Marketing Communicates with customers<br />
  3. 3. Marketing: is your plan for bringing your product or service to the consumer in a way that illuminates your competitive advantage, and explains your value proposition.”<br />Terms to Know<br />
  4. 4. Marketing Segment: is made up of consumers who have a similar response to a certain type of marketing.”<br />Terms to Know<br />
  5. 5. The Four P’s are the way you communicate information about your business to the consumers<br />Product<br />Place<br />Price<br />Promotion<br />Key Objectives<br />Price: What It Says about Your Product<br />
  6. 6. Simply selling at a lower price will not necessarily ensure a larger market share”<br />You will need to know how the consumers in your market think before you can make good decisions about the four P’s”<br />You will need to develop a carefully researched marketing plan.”<br />Key Objectives<br />Price: What It Says about Your Product<br />
  7. 7. Developing Marketing Skills<br />Helps develop sales techniques, business communication, and business development.”<br />Builds Customer Relationships.”<br />
  8. 8. Consumer Analysis<br />Ex. 1<br />Before you can develop a marketing plan, you will need to analyze your customers. Who they are? What do they want?”<br />Ex. 2<br />Developing a competitive advantage.”<br />Things to Consider<br />
  9. 9. Consumer Analysis<br />City Kidz Customers/Family and Children of All Ages.”<br />City Kidz is a place that is dedicated to teaching financial literacy to kids of all ages.<br />Example 1<br />Example 2<br />
  10. 10. Marketing Analysis<br />Market Size: Current and Future.”<br />Market Growth Rate”<br />Market profitability”<br />Industry cost structure”<br />Distribution channels”<br />Market Trade”<br />Key Success Factors” <br />Things to Consider<br />
  11. 11. Successful Market Segments<br />It is difficult to target two very different segments of a market at the same time.”<br />
  12. 12. Successful Market Segments<br />Anita Roddick : created a different line of cosmetics for women . Her success proved that selling an honest product straightforwardly can be the most effectively marketing strategy.” <br />Example<br />

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