Social telly

Social TV: in-between the shows

HiI’m Josh

Media• Important vertical• Pushing ahead in social faster than other industries

Social TV - two elements

Discovery

Two screen

Third element:Engagement between shows

The importance of in-between• Choice - we finally have it• You’re competing with everyone• Engaged fan base best thing to maintain viewing figures

Leads into the other elements• Discovery - social proof for friends• Two screen - ready made forum, easy to manage

So who’s doing in-between well?

IPM = interactions per thousand fans

85% of page interactionsare in the newsfeed

Research

General• Hard to maintain high engagement as pages get bigger

Skins, Eastenders, Hollyoaks• All around 1m+ fans :)• IPM of 1.0 or less :(

Almost 2m fans5.84 IPM - second highest

800k+ fans0.4 IPM - second lowest

BBC News: 2.3 IPM VS. BBC World News: 0.9 IPM

Great content - too many posts0.34 IPM - lowest:(

Key tips

Balance frequency

Interesting text

Exclusive content

Calls to action

Personality

Thank you!www.conversocial.com@conversocialjosh@conversocial.com

http://www.conversocial.com	73
http://hello.conversocial.com	35
http://chinwag.com	16
http://c2.chinwag.com	2
http://translate.googleusercontent.com	1
https://www.chinwag.com	1
https://chinwag.com	1
http://feeds.feedburner.com	1

by Joshua March on Feb 08, 2011