Social telly

1,162 views
1,107 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,162
On SlideShare
0
From Embeds
0
Number of Embeds
151
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • Over the last year, provide the back end for organisations to manage - generally if high content, or you have an individual (or team) who has a full time role to manage\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social telly

    1. 1. Social TV: in-between the shows
    2. 2. HiI’m Josh
    3. 3. Media• Important vertical• Pushing ahead in social faster than other industries
    4. 4. Social TV - two elements
    5. 5. Discovery
    6. 6. Two screen
    7. 7. Third element:Engagement between shows
    8. 8. The importance of in-between• Choice - we finally have it• You’re competing with everyone• Engaged fan base best thing to maintain viewing figures
    9. 9. Leads into the other elements• Discovery - social proof for friends• Two screen - ready made forum, easy to manage
    10. 10. So who’s doing in-between well?
    11. 11. IPM = interactions per thousand fans
    12. 12. 85% of page interactionsare in the newsfeed
    13. 13. Research
    14. 14. General• Hard to maintain high engagement as pages get bigger
    15. 15. Skins, Eastenders, Hollyoaks• All around 1m+ fans :)• IPM of 1.0 or less :(
    16. 16. Almost 2m fans5.84 IPM - second highest
    17. 17. 800k+ fans0.4 IPM - second lowest
    18. 18. BBC News: 2.3 IPM VS. BBC World News: 0.9 IPM
    19. 19. Great content - too many posts0.34 IPM - lowest:(
    20. 20. Key tips
    21. 21. Balance frequency
    22. 22. Interesting text
    23. 23. Exclusive content
    24. 24. Calls to action
    25. 25. Personality
    26. 26. Thank you!www.conversocial.com@conversocialjosh@conversocial.com

    ×