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Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
Snapchat
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Snapchat

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  • 1. Snapchat
  • 2. Description Snapchat is a photo messaging application developed by Stanford University students.Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from the Snapchat server.
  • 3. Interesting Facts • Evan Spiegel (CEO) dropped out of Stanford 3 credits shy of graduation (not recommended) • 350 million ‘snaps’ per day (September 2013) • 20.8% iPhone Users in U.S. (August 2013) • December 2012, Snapchat prototyping monetizing features
  • 4. How to Use
  • 5. How to Use
  • 6. Secret Sauce Patent on recording technology 
 (one tap takes photo, holding button records video)
  • 7. Competition
  • 8. Market Share of Photo Sharing Apps
  • 9. SnapChat vs. Instagram 350M vs 55M Photo Shares per day
  • 10. Will it Succeed? • Yes! • Facebook believes so ($3 B offer) • Google also believes so ($4 B offer) • Monetization • 1st - In App Purchases • 2nd - Native Advertising
  • 11. Advertising Example
  • 12. Software Engineer
  • 13. Questions?

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