Get a Load of This: How to Get People to Pay Attention to You in the Arts
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  • 1. Get a Load of This! (How to Get People to Pay Attention to You in the Arts) Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 2. Josh Rivedal 2012 • Regional/Off-Broadway Playwright • Working Actor • Blogger • Producer/Entrepreneur • Book writer • Many arts and business collaborators Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 3. Josh Rivedal 2009 • Out of work actor • Struggling playwright • Full time waiter • Can’t get a meeting/audition Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 4. Personal Brand = Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 5. Personal Brand = Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 6. Why do we want people to pay attention to us? • Career advancement • Happiness • Compensation • More business/work • Perks Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 7. Definition of Personal Branding •Packaging oneself similarly to the way large corporations do. •Defining the uniqueness of oneself that includes but is not limited to body, appearance, clothing, and knowledge/expertise. ~ i.e. ~ •Putting ourselves in a position to sell our uniqueness for the betterment of ourselves and our careers. Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 8. Selling ain’t sleazy! • Selling should always be about providing a solution to someone else’s problem Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 9. Personal Branding Examples: Coke v. Pepsi• Bright Red • Bright Blue• Refreshing • Hits the Spot• Leader in Corporate Sustainability • Expert in Green Technology Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 10. A Well Executed Brand Says What? • That there’s a strong, consistent, and specific association between the individual and the perceived value they offer. • Remember:You’re selling yourself in regards to providing solutions to problems Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 11. Cool Personal Brands Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 12. How Do We Define Our Personal Brand? • Through careful self-analysis Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 13. How Do We Define Our Personal Brand? •What Skills Do You Have? •Writing •Networking •Teaching •Negotiating •Public Speaking •Leadership •Computer Programming •Reasoning •Karate •Baking •Problem Solving •Compassion •Graphic Design •Singing •Listening •Dancing •Counseling •Assisting Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 14. How Do We Define Our Personal Brand? •What are Your Unique Qualities? • Adaptable • Kind • Sincere • Adventurous • Likable • Sociable • Affectionate • Logical • Spontaneous • Ambitious • Lovable • Stable • Artistic • Mature • Strong • Assertive • Merry • Tactful • Creative • Modest • Tolerant • Dependable • Natural • Trusting • Determined • Neat • Trustworthy • Enterprising • Non-judgmental • Truthful • Generous • Nurturing • Understanding • Good-natured • Open-minded • Unique • Happy • Optimistic • Versatile • Helpful • Persistent • Warm • Hopeful • Pleasant • Witty • Idealistic • Polite • Imaginative • Positive • Intelligent • Punctual • Inventive • Responsible Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 15. How Do We Define Our Personal Brand? •What passions/hobbies/charities are you already or intend to be involved in? Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 16. How Do We Define Our Personal Brand? •Who in the world do you hold in high regard and why? Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 17. How Do We Define Our Personal Brand? •Know what people admire about you. Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 18. How Do We Define Our Personal Brand? •List all your failures and all your success. Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 19. How Do We Define Our Personal Brand? •What do you want people to say about you? Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 20. How to Create the Brand • Find a niche within the field you’re pursuing • Find other people who are doing similar things as you. • Become an expert within that niche Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 21. How to Create the Brand • Dress the part- i.e. packaging. • Always be helpful. • Who are you targeting with your brand message? • Identify and know the benefit/value you provide. Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 22. Questions • What did you learn if anything today? • Do you have a greater grasp on the uniqueness of you and how that translates to your career in the arts? Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 23. Questions • Do you think the title of this class adequately portrayed what was taught? • What would you/could you do you need to learn coming out of this class? Networking? How to further define your brand? How to maintain your brand? Social Media? Blogging lessons? Public speaking? Anything else? Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012
  • 24. Drop me an email anytime if: • I can be of help, or • You’re interested in more branding or arts based business classes josh@artfulcoach.com Joshua Rivedal josh@artfulcoach.comSaturday, January 28, 2012