Social Media andCommunityManagementByJosh Panzer@PrksRecSocMediaLinkedin.com/JoshPanzerwww.ParksAndRecreationSocialMedia.com
What is Community Management? Bridge Between Stakeholders Customer Advocate Company/Organizational Glue Creative kick ...
Key Performance Indicators Reach- Measure the number of fans, followers, blog subscribersand other statistics to gauge th...
Analytics Radian6 Sysomos Simply Measured Sprout Social Social Bro
Which Is Right For You? How many people will be monitoring and managingyour accounts? Do you only want to monitor social...
Which Is Right For You Does the data need to be exportable? In whichformats? Do you need sentiment analysis? Do you nee...
Radian6 Agency ($950/month) vs BrandPricing ($600/month) Widgets to sort data in a flexibledashboard Salesforce integra...
Sysomos $550/Month + $500 set up Set up fee covers back filingdata for 30 days. Social Monitoring acrossthe web (share ...
Simply Measured $500/month to start Variety: Competitiveanalysis, Share ofVoice, Customer & Trafficanalysis, Vine, Klout...
Sprout Social $39 (10 profiles) - $99/month Does not offer share of voicebrand metrics. Mobile version for iPhone andAn...
Social Bro $6.95/month Only for Twitter Chrome app, Adobe Air App,Desktop and Cloud versions Integrates with Buffer R...
Monitoring/Moderating HootSuite Free vs paid (starting at $8.99) vs enterprise Analytics and custom reports Team Manag...
Link Building Integrate as part of your SEO strategy Facebook, Youtube, Twitter, Stumbleupon, Google+, LinkedIn, Pintere...
Tips for Better Engagement Calling for offline activity Letting them know you care Responding to feedback Perfecting y...
Questions
Upcoming SlideShare
Loading in …5
×

Social Media and Community Management

757 views

Published on

Social Media and Community Management Monitoring Software Reviews. Covers both listening tools and analytics.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
757
On SlideShare
0
From Embeds
0
Number of Embeds
391
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media and Community Management

  1. 1. Social Media andCommunityManagementByJosh Panzer@PrksRecSocMediaLinkedin.com/JoshPanzerwww.ParksAndRecreationSocialMedia.com
  2. 2. What is Community Management? Bridge Between Stakeholders Customer Advocate Company/Organizational Glue Creative kick starter
  3. 3. Key Performance Indicators Reach- Measure the number of fans, followers, blog subscribersand other statistics to gauge the size of your community. Engagement- Measure retweets, comments, average time onsite, bounce rate, clicks, video views, white paper downloadsand anything else that requires the user to engage. Competitive data- Measure the brand’s “share of voice” acrossthe web or number of competitors’ brand mentions. Sentiment- Measure the numbers of mentions with positive ornegative sentiment. Sales conversions- Measure social media referral traffic to thetop of the sales funnel or number of sales aided by social mediaefforts?
  4. 4. Analytics Radian6 Sysomos Simply Measured Sprout Social Social Bro
  5. 5. Which Is Right For You? How many people will be monitoring and managingyour accounts? Do you only want to monitor social media mentions, orwould you also like to manage your social mediaprofiles using this platform? Which profiles are you most active on? You’ll need tobe sure your chosen tool supports the networks youuse. How long do you need to archive the data? Do youneed annual reports, or will monthly reports suffice?
  6. 6. Which Is Right For You Does the data need to be exportable? In whichformats? Do you need sentiment analysis? Do you need share of voice metrics requiring vastamounts of competitive data from across the web? What type of customer support are you looking for? Do you need your monitoring tool to integrate withother tools like Salesforce, Google Analytics, etc.?
  7. 7. Radian6 Agency ($950/month) vs BrandPricing ($600/month) Widgets to sort data in a flexibledashboard Salesforce integration to max CRM Ability to search media types (blogs,video images, mainstream news, Forums, &Comments Support
  8. 8. Sysomos $550/Month + $500 set up Set up fee covers back filingdata for 30 days. Social Monitoring acrossthe web (share of voice). Import Google Analyticsdata Buzz Graph
  9. 9. Simply Measured $500/month to start Variety: Competitiveanalysis, Share ofVoice, Customer & Trafficanalysis, Vine, Klout, Instagram, Google+, Tumblr Organized through Excel Multiple Accounts on onereport
  10. 10. Sprout Social $39 (10 profiles) - $99/month Does not offer share of voicebrand metrics. Mobile version for iPhone andAndroid Only reports onTwitter, Facebook, andLinkedIn Collaboration & CRM
  11. 11. Social Bro $6.95/month Only for Twitter Chrome app, Adobe Air App,Desktop and Cloud versions Integrates with Buffer Real time, best time totweet, influencers, andlocation Excel export
  12. 12. Monitoring/Moderating HootSuite Free vs paid (starting at $8.99) vs enterprise Analytics and custom reports Team Management Mobile Apps TweetDeck Owned by Twitter Integrated with Buffer and Bit.ly
  13. 13. Link Building Integrate as part of your SEO strategy Facebook, Youtube, Twitter, Stumbleupon, Google+, LinkedIn, Pinterest, Reddit & Digg Use them all in conjunction with each other Possibility of generating straight conversions Link/Content quality over quantity Find industry influencers and applicable users Call them by their name
  14. 14. Tips for Better Engagement Calling for offline activity Letting them know you care Responding to feedback Perfecting your Brand Voice Thinking outside the box Visuals
  15. 15. Questions

×