Prioritizing Happiness

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All of us like to be happy, yet how many of us prioritize work based on happiness? Consider the people who buy, use, sell or make your product/service. Are you focused on making all of them happy?

When I reflect on a large Agile eLearning deal my company did with our biggest client between 2009-2010, it’s clear that we over-prioritized the happiness of some individuals while under-prioritizing the happiness of others. The smaller deals we are now doing with this same client in 2011 reveal the importance of prioritizing happiness across the entire community of people involved with our product.

Prioritizing happiness has helped us expand our focus and discover work that really matters. In this talk, I’ll describe how prioritizing happiness can have a profound impact on your process, your people and your bottom line.

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  • Prioritizing Happiness

    1. 1. July, 2011 Joshua Kerievsky Industrial Logic, Inc. Twitter: @JoshuaKerievskyPrioritizing Happiness Our Journey To Lean Startup Copyright (C) 2011, Industrial Logic, Inc. All Rights Reserved.
    2. 2. QualityCode
    3. 3. Quality ConceptCode to Cash
    4. 4. Quality Concept BecomingCode to Cash Ultra Lean
    5. 5. Complexity & Coverage
    6. 6. 0 2 4 6 8 10 125/31/2 011 6/1/20 11 6/2/20 11 6/3/20 11 6/4/20 11 6/5/20 11 6/6/20 11 6/7/20 11 6/8/20 11 Continuous Deployment
    7. 7. Sales$2,200,000$1,650,000$1,100,000 $2,005,000 $1,748,000 $550,000 $1,222,000 $316,000 $0 $80,000 2007 2008 2009 2010 2011
    8. 8. Concept $ Cash
    9. 9. ? Hypothesis Happiness
    10. 10. Commoditizing Agility Joshua Kerievsky Agile 2005 July 2005 Copyright © 2005, Industrial Logic, Inc. All Rights Reserved.
    11. 11. Agile Transition Costs$2,000,000$1,800,000 Software$1,600,000 Travel$1,400,000 Coaching$1,200,000 Training$1,000,000 $800,000 $600,000 $400,000 $420,000 $200,000 $0 Assumes 16 days of coaching/training 15 150 450 per 15-person community at Community Size industry rates.
    12. 12. Agile eLearning Albums
    13. 13. Agile eLearning Albums
    14. 14. Hand-Crafted Content
    15. 15. Picture = 1000 Words
    16. 16. Downloadable Exercises
    17. 17. Engaging Videos
    18. 18. Feedback Everywhere
    19. 19. What Sucks/Rocks?
    20. 20. Huh?
    21. 21. eLearning Sales$2,000,000$1,500,000$1,000,000 $500,000 $80,000 $316,000 $0 2007 2008
    22. 22. Recession
    23. 23. Your Score: 62%
    24. 24. Game Changer Your Score: 62%
    25. 25. Sales$2,000,000$1,500,000 $1,222,000$1,000,000 $600,000 $500,000 $622,000 $316,000 $0 $80,000 2007 2008 2009
    26. 26. Box Set Subscriptions 1200 Subscriptions15001000500 0 January 2009 - December 2010
    27. 27. Kathy Sierra Wisdom
    28. 28. Content, Feedback, Cash• Continuously improve content.• Answer student questions fast.• Rapidly fix bugs.• Prioritize new, large deals.
    29. 29. Sales$2,200,000$1,650,000$1,100,000 $2,005,000 $1,748,000 $550,000 $1,222,000 $316,000 $0 $80,000 2007 2008 2009 2010 2011
    30. 30. Text
    31. 31. Album Usage Large Purchase 6% Completed: 531 15% Started: 1,256 Untouched: 6,633 Total Albums = 8,42079%
    32. 32. Album Usage Small Purchase 8% Completed: 10 17% Started: 21 Untouched: 94 Total Albums = 12575%
    33. 33. Album Usage Tiny Purchase 3% Completed: 1 30% Started: 9 Untouched: 2067% Total Albums = 30
    34. 34. Album Usage Completed: 22725% 37% Started: 234 Untouched: 155 Total Albums = 616 38%
    35. 35. “A startup is a human institution designed tocreate a new product orservice under conditionsof extreme uncertainty.” - Eric Ries
    36. 36. “A startup is a human institution designed to create a new product or service under conditionsof extreme programming.” - Not Eric Ries
    37. 37. Days
    38. 38. What discouragedyou from completing your studies?
    39. 39. What discouragedyou from completing your studies? “Work Priorities” “Other Work Priorities” “Work Pressure”
    40. 40. “These courses are a huge help for me; I switched into coding from audio production, so anything thatcovers gaps in my knowledge is great.”
    41. 41. Where Would YouClick To Go To Page 8?
    42. 42. 12%88%Correct (2)Incorrect (15)
    43. 43. You are on page 20. Where would youclick to quickly jump to page 40?
    44. 44. ContentsContents
    45. 45. ContentsContents
    46. 46. Contents 18%82% Correct (3) Incorrect (14) Contents
    47. 47. You are on page 20. Where would youclick to jump ahead several pages?
    48. 48. ShopView Table of ContentsView Table of Contents
    49. 49. ShopView Table of ContentsView Table of Contents
    50. 50. Shop View Table of Contents 23%77% Correct (3) Incorrect (10) View Table of Contents
    51. 51. You are on page 31. Where would youclick to quickly jumpahead several pages?
    52. 52. Shop3131
    53. 53. Shop3131
    54. 54. Shop 3123% 77% Correct (10) Incorrect (3) 31
    55. 55. KnowThyUser
    56. 56. What Is the MostPopular Day of the Week For Users To Log In?
    57. 57. Wednesday?8000 7258 68746000 6362 5719 48634000 26162000 2073 0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday
    58. 58. ?
    59. 59. 0 22 44 66 88 110 36 May 1 , 2011 55 May 3 , 2011 5856 55 May 5 , 2011 45 20 May 7 , 2011 25 May 9 , 2011 64May 1 54 52 1, 201May 1 1 5858 3, 201 1 31May 1 46 5, 201 1 103May 1 7, 201May 1 1 585956 9, 201 1 38May 2 13 1, 201 1 24May 2 53 3, 201 1 47May 2 44 5, 201 1 55May 2 52 7, 201 1 16May 2 23 9, 201May 3 1 1, 201 1 474945 43 Jun 2, 2011 32 18 Jun 4, 2011 24 37 Jun 6, 2011 5655 Jun 8, 2011 53 44Jun 10 , 2011 2323Jun 12 , 2011
    60. 60. Non-Starters
    61. 61. Non-StartersSkimmers
    62. 62. Non-StartersSkimmers Dabblers
    63. 63. Non-StartersSkimmers Dabblers Connectors
    64. 64. Non-StartersSkimmers Dabblers Connectors Finishers
    65. 65. Average Response Time
    66. 66. Average Response Time5 hours
    67. 67. Average Response Time5 hours 6 hours
    68. 68. Average Response Time5 hours 6 hours 50 hours
    69. 69. KnowThyEcosystem
    70. 70. Ecosystem Happiness
    71. 71. Ecosystem Happiness User
    72. 72. Ecosystem Happiness User Evaluator
    73. 73. Ecosystem Happiness User Evaluator Buyer
    74. 74. Ecosystem Happiness User SW Manager Evaluator Buyer
    75. 75. Ecosystem Happiness User SW Manager Evaluator Distributor Buyer
    76. 76. Ecosystem Happiness User SW Manager Evaluator Distributor Buyer Coach
    77. 77. Ecosystem Happiness User SW Manager Evaluator Distributor Buyer CoachIL Developer IL Sales
    78. 78. Measuring Usage
    79. 79. Measuring Usage 32%68%
    80. 80. Measuring Usage 32%68% Used Not Used
    81. 81. Measuring Usage 32%68% Used Not Used
    82. 82. Laura Klein Lean UX Feature Fake Expert
    83. 83. Laura Klein Lean UX Feature Fake Expert 16 users from 4 countries are online right now. Join the chat.
    84. 84. Laura Klein Lean UX Feature Fake Expert 16 users from 4 countries are online right now. 22% Join the chat. 78% Used Not Used
    85. 85. Laura Klein Lean UX Feature Fake Expert 16 users from 4 countries are online right now. 22% Join the chat. 78% Used Unlikely Neutral Likely Not Used 1 7 6
    86. 86. 0 400 800 1200 1600 Apr 1, 2011 Apr 4, 2011 Apr 6, 2011 Apr 8, 2011Apr 10 , 2011Apr 12 , 2011Apr 14 , 2011Apr 16 , 2011Apr 18 , 2011Apr 20 , 2011Apr 22 , 2011Apr 24 , 2011Apr 26 , 2011Apr 28 , 2011 May 1 , 2011 May 3 , 2011 Analyzing Page Views May 5 , 2011 May 7 , 2011 May 9 , 2011May 1 1, 201 1
    87. 87. 0 400 800 1200 1600 Apr 1, 2011 Apr 4, 2011 Apr 6, 2011 Apr 8, 2011 LaunchApr 10 , 2011Apr 12 , 2011Apr 14 , 2011Apr 16 , 2011Apr 18 , 2011Apr 20 , 2011Apr 22 , 2011Apr 24 , 2011Apr 26 , 2011Apr 28 , 2011 May 1 , 2011 May 3 , 2011 Analyzing Page Views May 5 , 2011 May 7 , 2011 May 9 , 2011May 1 1, 201 1
    88. 88. 0 400 800 1200 1600 Apr 1, 2011 Apr 4, 2011 Apr 6, 2011 Apr 8, 2011 LaunchApr 10 , 2011Apr 12 , 2011Apr 14 , 2011Apr 16 , 2011Apr 18 , 2011Apr 20 Training , 2011Apr 22 , 2011Apr 24 , 2011Apr 26 , 2011Apr 28 , 2011 May 1 , 2011 May 3 , 2011 Analyzing Page Views May 5 , 2011 May 7 , 2011 May 9 , 2011May 1 1, 201 1
    89. 89. 0 400 800 1200 1600 Apr 1, 2011 Apr 4, 2011 Apr 6, 2011 Apr 8, 2011 LaunchApr 10 , 2011Apr 12 , 2011Apr 14 , 2011Apr 16 , 2011Apr 18 , 2011Apr 20 Training , 2011Apr 22 , 2011Apr 24 , 2011Apr 26 , 2011 Webinar Coaching,Apr 28 , 2011 May 1 , 2011 May 3 , 2011 Analyzing Page Views May 5 , 2011 May 7 , 2011 May 9 , 2011May 1 1, 201 1
    90. 90. 0 400 800 1200 1600 Apr 1, 2011 Apr 4, 2011 Apr 6, 2011 Apr 8, 2011 LaunchApr 10 , 2011Apr 12 , 2011Apr 14 , 2011Apr 16 , 2011Apr 18 , 2011Apr 20 Training , 2011Apr 22 , 2011Apr 24 , 2011Apr 26 , 2011 Webinar Coaching,Apr 28 , 2011 May 1 , 2011 May 3 , 2011 2nd Analyzing Page Views May 5 , 2011 Webinar May 7 , 2011 May 9 , 2011May 1 1, 201 1
    91. 91. 0 400 800 1200 1600 Apr 1, 2011 Apr 4, 2011 Apr 6, 2011 Apr 8, 2011 LaunchApr 10 , 2011Apr 12 , 2011Apr 14 , 2011Apr 16 , 2011Apr 18 , 2011Apr 20 Training , 2011Apr 22 , 2011Apr 24 , 2011Apr 26 , 2011 Webinar Coaching,Apr 28 , 2011 May 1 , 2011 May 3 , 2011 2nd Analyzing Page Views May 5 , 2011 Webinar May 7 , 2011 May 9 , 2011May 1 1, 201 Email 1 Student
    92. 92. Usage Improvements ∆ 6% ∆ 14% 24% 25% 29% 42%62% 14% 56% 19% 29% May 9 May 17 June 1
    93. 93. Happiness
    94. 94. Happiness Hypothesis Experiment
    95. 95. Happiness HypothesisPlan Experiment
    96. 96. HappinessBuild Hypothesis Plan Experiment
    97. 97. HappinessBuild Hypothesis Plan Experiment
    98. 98. CompaniesThat TakeHappiness Seriously
    99. 99. Poweredby Service!
    100. 100. Love Metrics
    101. 101. Love MetricsDelivered customer benefit?
    102. 102. Love MetricsDelivered customer benefit?Customers actively using it?
    103. 103. Love MetricsDelivered customer benefit?Customers actively using it? Customers tellings others about it?
    104. 104. Smiley.37Signals.com
    105. 105. “We Strive For Happiness --Not Satisfaction”
    106. 106. Bob Charette: “Manage YourCustomer’s Risks”
    107. 107. July, 2011 Joshua Kerievsky Industrial Logic, Inc. Twitter: @JoshuaKerievsky, @IndustrialLogicThank You!

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