Return On Marketing Investment ROMI - (RiverinaIM Presentation Notes)

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Simple ideas for mapping your Return On Marketing Investment (ROMI) - May 22nd 2013

http://riverinaim.com

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Return On Marketing Investment ROMI - (RiverinaIM Presentation Notes)

  1. 1. R.O.M.I Return On Marketing Investment WED May 22nd JOSHUA C LISTON http://riverinaim.com RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  2. 2. What is Marketing? “Marketing is any business function that touches upon the customer’s and/or client’s experience of a brand, product or service - effective marketing strategy works to increase voluntary (positive) recommendations between current and potential users.” What is R.O.M.I? Financial R.O.M.I is the resulting revenue change from a marketing strategy in comparison to campaign cost. Brand R.O.M.I is the overall return to brand of a particular set of marketing initiatives designed with specific, and testable, metrics in mind: impact on revenue, brand recognition and customer loyalty (CLTV). RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  3. 3. “Know It.” RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  4. 4. * Key metrics * Key channels * Marketing systems * Available resources and knowledge RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  5. 5. “SHOW IT.” * Implement staff training and strategy * Implement metrics collection * Market, collect, iterate (feed-back- loop) & repeat RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  6. 6. RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  7. 7. “Grow It.” * Optimization * Survey target market * Evaluate brand and share-of-voice * Reallocation of resources where required RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  8. 8. Example R.O.M.I Case Studies Industry: Retail Product/Service: Guitar sales Metrics: Foot traffic and test-drives (Getting customers in-store to try instruments) Channel/Resources: Alternative up-sell promotions, and demand driven marketing (buyer group) CLTV Strategy: Honest advice, pro- servicing and A+ Tuition W.O.M.A: Attending live performances, back- lines for local events, referral and Camp-Out- Sales RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  9. 9. Example R.O.M.I Case Studies Industry: Hospitality Product/Service: Live events Metrics: Pre/door sales and bourbon sales Channel/Resources: 1 * weekly print Ad, PR from agents/bands and in-house signage. Email marketing & Social media CLTV Strategy: Metro quality acts with memorable shows and no fuss W.O.M.A: Triple J focus, custom memorabilia and story telling RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  10. 10. Example R.O.M.I Case Studies Industry: Product/Service: Metrics: Resources: CLTV Strategy: W.O.M.A: RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim
  11. 11. josh@riverinaim.com http://riverinaim.com/romi Ph: 0417 996 834 @riverinaim (Twitter) RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim

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