Live Local SEO Campaign- Part 1
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Live Local SEO Campaign- Part 1

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Part 1 of a live SEO campaign done on a local Houston restaurant. In this deck we are doing an analysis of the technical obstacles, site structure, backlink analysis, and local link strategies.

Part 1 of a live SEO campaign done on a local Houston restaurant. In this deck we are doing an analysis of the technical obstacles, site structure, backlink analysis, and local link strategies.

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  • Onion Creek Café has
  • STRUCTURED CITATION IS A MENTION OF A BUSINESS AND ADDRESS AND/OR PHONE NUMBER ON AN IYP OR DIRECTORY WEBSITE.An unstructured citation is mention of a business name and address and/or phone number on a website that is not an IYP site or other traditional directory.

Live Local SEO Campaign- Part 1 Live Local SEO Campaign- Part 1 Presentation Transcript

  • Competitive Site Audit www.onioncreekcafe.com Initial site optimization Created: 07/24/2013
  • 53% Competitive Site Audit We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction. Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you have plenty of work to do to catch-up. Metric backstreetcafe.net waldosintheheights.co m onioncreekcafe.co m drycreekcafe.com/home. html empirecafe.com Change Inbound Links 2,857 14 705 250 422 0 Referring domains 224 1 140 74 100 - Referring IPs 202 1 124 69 81 - Referring subnets 183 1 119 65 75 - Deep link ratio 61.7% 0% 47.7% 61.6% 22% N/A Page Rank 4 0 3 3 3 0 Alexa rank 5,782,013 0 5,759,292 5,141,597 4,215,456 0 Pages indexed in Google 0 11 0 0 0 0 Pages indexed in Bing 2,620 8 26 9 3 0 Pages indexed in Majestic SEO 137 1 26 10 12 - Page load time (ms) 424 596 448 467 509 0 HTML sitemap No Yes No No No - XML sitemap No Yes No No No - Robots.txt No Yes No No No - Custom 404 page No No No No Yes - Domain age (years) 13 0 9 6 9 - Overall Score 83 68 57 52 47 0 Your Rank 2 3 4 5 6 0 http://www.xml- sitemaps.com/
  • Creating a XML Sitemap Free XML Sitemap Generators http://www.xml-sitemaps.com/ http://www.web-site-map.com/ http://xmlsitemap.com/create-sitemap/ WordPress Plugins http://yoast.com/wordpress/seo/ http://wordpress.org/plugins/google-sitemap-generator/ http://wordpress.org/plugins/simple-google-sitemap-xml/ <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2005-01-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> Source: http://www.sitemaps.org/protocol.html Manual XML Sitemap Next Step: Once the XML Sitemap has been created, the next step is to submit the url to Google Webmaster Tools i.e. http://yourcompany.com/sitemap.xml www.google.com/webmasters/tools/
  • Google Webmaster Tools
  • Duplicate Content All domains are directed toward this page. • Canyoncreekcafe.com • Onioncreekcafe.com • Drycreekcafe.com • cedarcreekcafebargrill.com NOOOOO! 301 Redirect www to root root to www Canonicalization AHHHHH!!!
  • Page Visits Page Title Status Description http://www.onioncreekcafe.com/home.html 0 Untitled Document / ****No Meta Description**** http://www.onioncreekcafe.com/ 0 The Creek Group - Onion Creek, Dry Creek, Cedar Creek / The Creek family of restaurants offers an exciting and unique spectrum of dining concepts; Family Style Southern Hill Country Dinning. http://www.onioncreekcafe.com/event_ban nerHome.html 0 event / ****No Meta Description**** Onion Creek Café is missing Page Titles, Meta Descriptions and are not effectively using keywords in the page title.
  • 50% Ratio of Inbound:Outbound Domains You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well. Task Status: Based on the 500 inbound links to your website which we have analyzed in detail, your ratio of inbound to outbound domains is 40.7 : 1 (122 : 3 domains). Your ratio of inbound links to outbound links is 166.7 : 1 (500 : 3 links).
  • Backlink Profile Live Band Events Page Podcasts
  • This is a tools report done by Analytics SEO comparing the quality and amount of links found by paid backlink analysis tool providers. http://www.analyticsseo.com/us/blog/mo z-vs-majesticseo-vs-ahrefs
  • Local Search Strategy Download Directory List  Google Reviews (Real Ones)  Google +1’s  Images on Google + Page  Adds and Shares Google+ Bloggers/Foodies Niche Directories News Schools (.edu) NAP in hCard / Schema.org Third Party Reviews Best Local Search Report: http://www.davidmihm.com/local-search-ranking-factors.shtml Google Reviews Product/Service KW In Review http://schema.org/LocalBusiness
  • Structured Citation Vs. Unstructured Citations • A STRUCTURED CITATION is a mention of a business and address AND/OR phone number on an Internet Yellow Pages (IYP) or Directory Site. • An UNSTRUCTRUED CITATION is a mention of a business name and address and/or phone number on a website that is not an IYP site or other traditional directory.
  • Unstructured Citation/Link AcquisitionFinding Structured Citations Advanced Search Operators • Inanchor: submit site • Inurl: submit site • Inanchor: list your business • Inanchor: list business • Intitle: business directory • Intitle: directory “keyword” • Inurl: directory “keyword” https://sites.google.com/site/ gwebsearcheducation/advan ced-operators For full list of operators: Finding Link Prospects: • Houston Restaurant Reviews inurl:blog • Pubs intitle:directory • Bars intitle:directory Niche BusinessDirectories Bloggers/Foodies News Schools (.edu)