Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media product...
Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media product...
Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media product...
Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media product...
Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media product...
Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media product...
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Quest 1

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Quest 1

  1. 1. Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media products?I have successfully researched, planned and constructed a music video thatconfidentially abides to the conventions of a real media product; yet alsochallenges the forms of this media platform. I have accomplished this throughvast product research into the framework of my media product, by dissecting andanalysing the micro-aspects of current music videos (such as how does the:editing, mise-en-scene and cinematography contribute to establishing aperformance, narrative or conceptual product, or form a hybrid). My mediaproduct is a hybrid music video, to the song Lover of the Light by the folk-rockgroup, Mumford & Sons.To create an authentic realistic look, I encouraged a range of settings; I felt thiswas significance not only because it was a common conventional trend in myproduct research, but it enhances the overall aesthetics and excitement. Theintriguing element of using various locations (such as a nature trail,photography studio, recording studio styled room and a stage), is that they eachbring a different aspect of concept. For example on the nature trail we were ableto get a lot of shots centred around light, which is a key theme, as it is parallel tothe title, lyrics and chorus of the song. Even from my first ancillary task, where Icreated a digipak, it is evident about my use of setting to evoke greater ideology,for example on the front cover of this album I used a wide empty road to connotea sense of being lost, escaping and searching.However I believe that the overall look of a media project in terms of the mise-en-scene is defined by the props and costume, as they act as an instantsuggestion to the genre, mood and idea of the text. Therefore, in terms of mycostume, I attempted to represent an authentic conventional look for the modernfolk-rock hybrid-genre; therefore I looked up popular contemporary artists of this
  2. 2. Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media products?hybrid-genre, such as Band of Horses, Frank Turner, Fleet Foxes, Of Monsters &Men, Neutral Milk Hotel, She & Him, My Morning Jacket, and Mumford & Sons.This helped establish a strong idea of how I can use my costumes to indulge intothe genre and make this media product abide to the conventions of alreadyexisting music videos.In terms of cinematography and editing, research from existing media productswas vital to reconstruct a similar atmosphere; this was done by adopting similarshot types and editing techniques. For example in the original media text therewas a lot of use of extreme long shots of pastoral the settings:My version of the text.The original version of the text.
  3. 3. Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media products?The majority of shots in the original text are also close ups, which convey lots ofpoignancy. Therefore I took this idea and moulded it into my text.My representation of the text.The original text.On the whole, the narrative is straightforward, linear and simple. However it iselliptical, to some extent, as we skip through sections of time quite quickly. Thisis a common conventional technique of this genre, which I learnt from myresearch tasks.The genre of my music video is very obvious, as I’ve abided to the stereotypicalconventions of the hybrid genre of folk/rock/classic indie. For example in themise-en-scene of the screen grab above, it obvious it is of the folk genre: high keylighting, pastoral setting, isolation, facial hair and the setting.
  4. 4. Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media products?This screen grab reflects the rock genre, as it is a convention for there to be aperformance in a text of the rock genre. The use of the guitar, the hair style andthe low-key-lighting are also conventional icons of the rock genre.The sub-genre of classic indie is also captured in obscure slight abstractatmosphere caused by the opening of the text.J Mascis (of Dinosaur Jr.)
  5. 5. Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media products?In my music video, there is asimilar use of distorted colouring, isolation, solo performance andcinematography.To conclude, my media texts has the conventions of a real media text, because itfits its hybrid-genre. This gives the text a real feel. It has been successful incombining the different codes and conventions of different genres, yet alsochallenged them; as the genres do juxtapose each other, yet also relate.
  6. 6. Joshua MillingtonIn what ways does your media product use, develop orchallenge forms and conventions of real media products?In my music video, there is asimilar use of distorted colouring, isolation, solo performance andcinematography.To conclude, my media texts has the conventions of a real media text, because itfits its hybrid-genre. This gives the text a real feel. It has been successful incombining the different codes and conventions of different genres, yet alsochallenged them; as the genres do juxtapose each other, yet also relate.

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