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Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
Potable Aqua In Uganda (Global Marketing)
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Potable Aqua In Uganda (Global Marketing)

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This is the PowerPoint presentation for my Global Marketing project. We were to select a domestic product and research and develop an international advertising campaign.

This is the PowerPoint presentation for my Global Marketing project. We were to select a domestic product and research and develop an international advertising campaign.

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  • Conditions: 48 hr workweek Typically, employment of women is prohibited Social securityCorruption Ranked 126 out of 18035% below poverty line
  • During the late 1980’s, Uganda’s countertrade grew significantly, with an estimated 70 barter deals valued at US$534 million within four years. Typically they requested petroleum products and technical Approximately 55% of government spending in 1998 was from foreign aid. Because of the fact that Uganda is still one of the poorest nations in the world, they are heavily dependent on foreign aid. In 2003, foreign aid receipts totaled $959 million or about $38 per capita and accounted for approximately 15.6% of the GNI.
  • Transcript

    • 1. Potable Aqua in Uganda
    • 2. Presentation Outline
      Michael Hamling
      Lyles Armour
      Josh Leiker
      Nelson Esseveld
      Introduction and Cultural Analysis
      Economics
      Doing Business in Uganda
      Business Continued and Closing
    • 3. Cultural analysis
    • 4. History
      • Former British territory, gained independence in 1962
      • 5. Political history plagued by violent takeovers and citizen massacres
      • 6. Idi Amin led a noncitizen expulsion in 1972, crippling Uganda’s agricultural and industrial sectors
      • 7. Current president Museveni has succeeded in restoring some prosperity
      • 8. 17-year battle between government and the Lord’s Resistance Army (LRA)
      • 9. Battle has caused the economic dislocation of up to 200,000 Ugandans
      IMPLICATIONS: Severe economic, social and political disruption has hindered development of infrastructure needed to provide clean water. Potable Aqua tablets could help Ugandans get safe drinking water in any part of the country.
    • 10. Geographical Setting
      • Landlocked nation bordered on one side by Lake Victoria
      • 11. About twice the size of Pennsylvania
      • 12. Contain numerous lakes and rivers, but water generally unsafe for drinking
      • 13. Temperatures in upper 70s, seasons defined by rainfall variations
      • 14. Northwestern corner of country is hotter and more arid
      IMPLICATIONS: While water is abundant in most parts of Uganda, it needs to be purified to become drinkable. Potable Aqua tablets are easily transported and stored even in extreme conditions.
    • 15. Social Institutions
      • Very male-dominated society
      • 16. In rural areas, subsistence farming and ranching is common
      • 17. Women most likely housewives in rural areas, married at a young age with a dowry called “bride wealth” paid by the groom’s family to the bride’s family
      • 18. Polygamy is generally accepted
      • 19. In urban areas, women are more likely to have jobs although growth is limited
      • 20. Extended families are important and are often called “clans”
      • 21. Pooling of income and resources within the clan is a necessity for survival
      IMPLICATIONS: There is a good market for Potable Aqua tablets within the tight-knit clans. While individuals may not be able to afford to purchase these tablets regularly, it is likely that the clan will pool resources on order to drink safe water.
    • 22. Doing Business in Uganda
      • Handshakes are an appropriate greeting (use the right hand)
      • 23. Ugandans use indirect communication (analogies and stories)
      • 24. Humor is very important to communicate and build good relationships
      • 25. Punctuality is valued in business settings but not important otherwise
      • 26. People who dress well (suits and well-kept shoes) are more respected
      • 27. Women should wear long skirts in rural areas
      • 28. First names are reserved for close friends. Titles are important
      • 29. English is used in all business settings
      IMPLICATIONS: The business atmosphere in Uganda is similar to that of the United States. This should make transactions go more smoothly and will also allow for better communication about the market and its demands.
    • 30.
      • Primarily Roman Catholic and Protestant
      Religion
      Language
      • English is the official language, used in schools, government, and business settings
      • 31. Ganda, Swahili, and Arabic are also widely spoken
      • 32. Most Ugandans know at least one African language
    • Economic analysis
    • 33. Population
      Population
      • 32,369,558
      • 34. Ranked 58th out of 228 (US ranked 22nd)
      • 35. Birthrate 48.15 per 1000 Ugandans
      Age Distribution
      • 0-14 years: 50% (male 8,152,830/female 8,034,366)
      • 36. 15-64 years: 47.9% (male 7,789,209/female 7,703,143)
      • 37. 65 years +: 2.1% (male 286,693/female 403,317)
    • Economic Statistics
      Implications
      A growing economy means growing purchasing power. As Ugandans become more prosperous, they will be able to afford commodities such as Potable Aqua tablets.
      Based off the per capita data, we see fit that Ugandans will have a greater power to purchase our product.
      GDP
      2007: 20,953,000 (12,177 million US dollars)
      2008: 24,697,082 (14,353 million ins US dollars)
      Agriculture 29% (80% of labor force)
      Industry 24.8%
      Services 46.2%
      GDP Per Capita
      $1,100 (steady for past 3 years)
    • 38. Economic Activity
      Principal Industries:
      Exchange rates
      of Uganda Shilling:
      vs. U.S. Dollar: 1,720.7
      vs. ECU/Euro: 2,490.9
      vs. Japan Yen: 16.6
      vs. Swiss Fanc: 1,594.3
      vs. Pound Sterling: 3,150.9
    • 39. Communication Transportation
      Types
      Methods
      Availability
      • 100,000 telephone lines
      • 56. 380,00 mobile subscriptions
      • 57. 5 million radios
      • 58. 294,000 computers in use
      Implications:
      Shipping our product to Uganda will be simplified by the waterway connections throughout the country. This is an inexpensive and reliable method of shipping Potable Aqua tablets.
    • 59. Real World Experience in Uganda
    • 60.
    • 61. Doing Business In Uganda
    • 62. Market Overview
    • Trade Statistics
      Implication:
      Because Ugandans receive large amounts of foreign aid, they will be more prone to have a positive view of American-made products
    • 73. Science and Technology
      Science
      • Medical association,
      • 74. Child malnutrition unit,
      • 75. Agriculture research institute
      • 76. Forestry research center
      • 77. Cotton research station
      Technology
      Communication: Cell Phone, Radio, Television, computer
    • 78. Channels of Distribution
      Retailers
      Wholesale middlemen
      • Products distributed through wholesalers
      • 80. Transporters
      • 81. Buy bulk
      • 82. Sell to small and rural shopkeepers
      Penetration of Urban and Rural Markets
      • Markets not well developed
      • 83. research and ground work
    • Media
      Main forms of Media
      Implications
    • Uganda ask Questions
      &
      Uganda get Answers!

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