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Potable Aqua in Uganda<br />
Presentation Outline<br />Michael Hamling<br />Lyles Armour<br />Josh Leiker<br />Nelson Esseveld<br />Introduction and Cu...
Cultural analysis<br />
History<br /><ul><li>Former British territory, gained independence in 1962
Political history plagued by violent takeovers and citizen massacres
Idi Amin led a noncitizen expulsion in 1972, crippling Uganda’s agricultural and industrial sectors
Current president Museveni has succeeded in restoring some prosperity
17-year battle between government and the Lord’s Resistance Army (LRA)
Battle has caused the economic dislocation of up to 200,000 Ugandans</li></ul>IMPLICATIONS: Severe economic, social and po...
Geographical Setting<br /><ul><li>Landlocked nation bordered on one side by Lake Victoria
About twice the size of Pennsylvania
Contain numerous lakes and rivers, but water generally unsafe for drinking
Temperatures in upper 70s, seasons defined by rainfall variations
Northwestern corner of country is hotter and more arid</li></ul>IMPLICATIONS: While water is abundant in most parts of Uga...
Social Institutions<br /><ul><li>Very male-dominated society
In rural areas, subsistence farming and ranching is common
Women most likely housewives in rural areas, married at a young age with a dowry called “bride wealth” paid by the groom’s...
Polygamy is generally accepted
In urban areas, women are more likely to have jobs although growth is limited
Extended families are important and are often called “clans”
Pooling of income and resources within the clan is a necessity for survival</li></ul>IMPLICATIONS: There is a good market ...
Doing Business in Uganda<br /><ul><li>Handshakes are an appropriate greeting (use the right hand)
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Potable Aqua In Uganda (Global Marketing)

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This is the PowerPoint presentation for my Global Marketing project. We were to select a domestic product and research and develop an international advertising campaign.

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  • Conditions: 48 hr workweek Typically, employment of women is prohibited Social securityCorruption Ranked 126 out of 18035% below poverty line
  • During the late 1980’s, Uganda’s countertrade grew significantly, with an estimated 70 barter deals valued at US$534 million within four years. Typically they requested petroleum products and technical Approximately 55% of government spending in 1998 was from foreign aid. Because of the fact that Uganda is still one of the poorest nations in the world, they are heavily dependent on foreign aid. In 2003, foreign aid receipts totaled $959 million or about $38 per capita and accounted for approximately 15.6% of the GNI.
  • Transcript of "Potable Aqua In Uganda (Global Marketing)"

    1. 1. Potable Aqua in Uganda<br />
    2. 2. Presentation Outline<br />Michael Hamling<br />Lyles Armour<br />Josh Leiker<br />Nelson Esseveld<br />Introduction and Cultural Analysis<br />Economics<br />Doing Business in Uganda<br />Business Continued and Closing<br />
    3. 3. Cultural analysis<br />
    4. 4. History<br /><ul><li>Former British territory, gained independence in 1962
    5. 5. Political history plagued by violent takeovers and citizen massacres
    6. 6. Idi Amin led a noncitizen expulsion in 1972, crippling Uganda’s agricultural and industrial sectors
    7. 7. Current president Museveni has succeeded in restoring some prosperity
    8. 8. 17-year battle between government and the Lord’s Resistance Army (LRA)
    9. 9. Battle has caused the economic dislocation of up to 200,000 Ugandans</li></ul>IMPLICATIONS: Severe economic, social and political disruption has hindered development of infrastructure needed to provide clean water. Potable Aqua tablets could help Ugandans get safe drinking water in any part of the country.<br />
    10. 10. Geographical Setting<br /><ul><li>Landlocked nation bordered on one side by Lake Victoria
    11. 11. About twice the size of Pennsylvania
    12. 12. Contain numerous lakes and rivers, but water generally unsafe for drinking
    13. 13. Temperatures in upper 70s, seasons defined by rainfall variations
    14. 14. Northwestern corner of country is hotter and more arid</li></ul>IMPLICATIONS: While water is abundant in most parts of Uganda, it needs to be purified to become drinkable. Potable Aqua tablets are easily transported and stored even in extreme conditions.<br />
    15. 15. Social Institutions<br /><ul><li>Very male-dominated society
    16. 16. In rural areas, subsistence farming and ranching is common
    17. 17. Women most likely housewives in rural areas, married at a young age with a dowry called “bride wealth” paid by the groom’s family to the bride’s family
    18. 18. Polygamy is generally accepted
    19. 19. In urban areas, women are more likely to have jobs although growth is limited
    20. 20. Extended families are important and are often called “clans”
    21. 21. Pooling of income and resources within the clan is a necessity for survival</li></ul>IMPLICATIONS: There is a good market for Potable Aqua tablets within the tight-knit clans. While individuals may not be able to afford to purchase these tablets regularly, it is likely that the clan will pool resources on order to drink safe water.<br />
    22. 22. Doing Business in Uganda<br /><ul><li>Handshakes are an appropriate greeting (use the right hand)
    23. 23. Ugandans use indirect communication (analogies and stories)
    24. 24. Humor is very important to communicate and build good relationships
    25. 25. Punctuality is valued in business settings but not important otherwise
    26. 26. People who dress well (suits and well-kept shoes) are more respected
    27. 27. Women should wear long skirts in rural areas
    28. 28. First names are reserved for close friends. Titles are important
    29. 29. English is used in all business settings</li></ul>IMPLICATIONS: The business atmosphere in Uganda is similar to that of the United States. This should make transactions go more smoothly and will also allow for better communication about the market and its demands.<br />
    30. 30. <ul><li>Primarily Roman Catholic and Protestant</li></ul>Religion<br />Language<br /><ul><li>English is the official language, used in schools, government, and business settings
    31. 31. Ganda, Swahili, and Arabic are also widely spoken
    32. 32. Most Ugandans know at least one African language</li></li></ul><li>Economic analysis<br />
    33. 33. Population<br />Population<br /><ul><li>32,369,558
    34. 34. Ranked 58th out of 228 (US ranked 22nd)
    35. 35. Birthrate 48.15 per 1000 Ugandans</li></ul>Age Distribution<br /><ul><li>0-14 years: 50% (male 8,152,830/female 8,034,366)
    36. 36. 15-64 years: 47.9% (male 7,789,209/female 7,703,143)
    37. 37. 65 years +: 2.1% (male 286,693/female 403,317) </li></li></ul><li>Economic Statistics<br />Implications<br />A growing economy means growing purchasing power. As Ugandans become more prosperous, they will be able to afford commodities such as Potable Aqua tablets. <br />Based off the per capita data, we see fit that Ugandans will have a greater power to purchase our product. <br />GDP<br />2007: 20,953,000 (12,177 million US dollars)<br />2008: 24,697,082 (14,353 million ins US dollars)<br />Agriculture 29% (80% of labor force)<br />Industry 24.8%<br />Services 46.2% <br />GDP Per Capita <br />$1,100 (steady for past 3 years) <br />
    38. 38. Economic Activity<br />Principal Industries:<br />Exchange rates <br />of Uganda Shilling:<br />vs. U.S. Dollar: 1,720.7<br />vs. ECU/Euro: 2,490.9<br />vs. Japan Yen: 16.6<br />vs. Swiss Fanc: 1,594.3<br />vs. Pound Sterling: 3,150.9<br />
    39. 39. Communication Transportation<br />Types<br /><ul><li>Telephones
    40. 40. Domestic & International
    41. 41. Mobile Phones
    42. 42. Radios and TV’s
    43. 43. 7 AM 33 FM
    44. 44. 8 TV stations
    45. 45. Newspapers
    46. 46. New Vision
    47. 47. Computers</li></ul>Methods <br /><ul><li>Airports
    48. 48. 5 paved
    49. 49. 27 unpaved
    50. 50. Railways
    51. 51. 772.99 miles
    52. 52. Roadways
    53. 53. 10,110 miles paved
    54. 54. 33,848 miles unpaved
    55. 55. Waterways</li></ul>Availability <br /><ul><li>100,000 telephone lines
    56. 56. 380,00 mobile subscriptions
    57. 57. 5 million radios
    58. 58. 294,000 computers in use </li></ul>Implications: <br />Shipping our product to Uganda will be simplified by the waterway connections throughout the country. This is an inexpensive and reliable method of shipping Potable Aqua tablets.<br />
    59. 59. Real World Experience in Uganda<br />
    60. 60.
    61. 61. Doing Business In Uganda<br />
    62. 62. Market Overview<br /><ul><li>Working conditions
    63. 63. Market Challenges
    64. 64. Corruption
    65. 65. Poverty</li></li></ul><li>Trade Statistics<br /><ul><li>Major items:
    66. 66. Cotton
    67. 67. Coffee
    68. 68. Countertrade
    69. 69. Grew in 80’s
    70. 70. Foreign Aid
    71. 71. 15.6% of GNI
    72. 72. $959 Million</li></ul>Implication: <br />Because Ugandans receive large amounts of foreign aid, they will be more prone to have a positive view of American-made products<br />
    73. 73. Science and Technology<br />Science <br /><ul><li> Medical association,
    74. 74. Child malnutrition unit,
    75. 75. Agriculture research institute
    76. 76. Forestry research center
    77. 77. Cotton research station</li></ul>Technology <br />Communication: Cell Phone, Radio, Television, computer <br />
    78. 78. Channels of Distribution<br />Retailers<br /><ul><li>2,501
    79. 79. Small shops </li></ul>Wholesale middlemen<br /><ul><li>Products distributed through wholesalers
    80. 80. Transporters
    81. 81. Buy bulk
    82. 82. Sell to small and rural shopkeepers </li></ul>Penetration of Urban and Rural Markets<br /><ul><li>Markets not well developed
    83. 83. research and ground work </li></li></ul><li>Media<br />Main forms of Media <br /><ul><li>Television
    84. 84. Newspaper
    85. 85. Personal computer
    86. 86. Radio
    87. 87. Internet </li></ul>Implications<br /><ul><li>Radio
    88. 88. Newspaper</li></li></ul><li>Uganda ask Questions<br />&<br />Uganda get Answers!<br />
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