Concealed Gallery
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This is my Concealed Gallery project for Retailing. We were to develop a commercial retail store business plan and include everything from as if we were starting a real business. This included ...

This is my Concealed Gallery project for Retailing. We were to develop a commercial retail store business plan and include everything from as if we were starting a real business. This included everything from an assortment plan, financing, marketing plan, and more. I feel this is one of the most complete and thorough projects I have done.

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Concealed Gallery Document Transcript

  • 1. PROJECT COVER SHEET RETAILING Concealed Gallery Holly Langsdorf, Lyles Armour, Josh Leiker 800424619 Lang9596, armo8470, leik9181 Grading Leader Percents allowed Percent Chosen Grade Introduction _____Holly_______ 2.5% 2.5% __________ Research Section ______Holly______ 0 – 15% _____5%_____ __________ Target Market ______Lyles_______ 5 - 20% _____5%_____ __________ Location ______Josh______ 5 - 25% _____10%____ __________ Store Design ______Josh______ 5 - 25% ____25%_____ __________ Merchandise Plan _______Holly_____ 10 - 20% ____15%_____ __________ Pricing ______Josh______ 5 - 10% _____10%____ __________ Financial Section _______Lyles______ 10 - 20% ____15%________________ Advertising _______Lyles_____ 5 - 25% _____5%_____ __________ Salespeople _______Lyles_____ 5 - 25% _____5%_____ __________ Virtual Store _______Lyles_____ 0 to 20% ______0______ __________ Conclusion _______Holly_____ 2.5% 2.5% __________ TOTAL MUST EQUAL 100% 100% __________ Unless taking grading option II then it must add to 200% -1-
  • 2. GALLERY 2515 MARKET GALVESTON, TEXAS 77550 Lyles Armour Holly Langsdorf Josh Lieker OWNER, DESIGNER OWNER, WEAPONS EXPERT OWNER, MARKETING -2-
  • 3. EXECUTIVE SUMARY CONCEALED Gallery located in historic downtown Galveston, Texas will provide high quality small arms, custom designed to our clientele‟s predilection accommodating the desire for small arms ownership to those who seek the high level of quality and workmanship. We will create a niche market by designing and engraving artistic patterns that are representative of the client‟s desire. CONCEALED Gallery faces numerous direct and indirect competitors. By utilizing significantly lower mark up rates and diversifying both our product and service line, we can easily position ourselves to outperform our competition in sales and profit. The pages that follow include the sections listed. Target market Competition Store design Products Assortment Plans Services Inventory Financials Marketing and advertising Employees This includes a detailed explanation of how Concealed Gallery will operate using the resources available in the area as well as how to be sustainable within the first few years. -3-
  • 4. Table of Contents INTRODUCTION ...................................................................................................................... - 6 - TARGET MARKET ................................................................................................................... - 6 - Demographics.......................................................................................................................... - 7 - Trade Area ............................................................................................................................... - 7 - COMPETITION ......................................................................................................................... - 8 - Direct ....................................................................................................................................... - 8 - Indirect .................................................................................................................................... - 8 - Location ................................................................................................................................... - 8 - STORE DESIGN ........................................................................................................................ - 9 - Layout...................................................................................................................................... - 9 - Diamond Case ....................................................................................................................... - 10 - Sub Cases 1-4 ........................................................................................................................ - 10 - Main Inventory Case ............................................................................................................. - 10 - Security.................................................................................................................................. - 10 - PRODUCTS.............................................................................................................................. - 11 - ASSORTMENT PLANS .......................................................................................................... - 11 - SERVICES ................................................................................................................................ - 12 - INVENTORY ........................................................................................................................... - 12 - FINANCIAL SECTION ........................................................................................................... - 14 - Strategic Profit Model ........................................................................................................... - 14 - REVENUE ................................................................................................................................ - 15 - Income Statement .................................................................................................................. - 15 - Statement of Cash Flows ....................................................................................................... - 16 - -4-
  • 5. Sales ...................................................................................................................................... - 16 - MARKETING AND ADVERTISING ..................................................................................... - 17 - EMPLOYEES ........................................................................................................................... - 18 - Pay ......................................................................................................................................... - 18 - Scheduling ............................................................................................................................. - 19 - CONCLUSION ......................................................................................................................... - 19 - TABLE APPENDIX ................................................................................................................. - 20 - APPENDIX A ........................................................................................................................... - 23 - APPENDIX B ........................................................................................................................... - 26 - APPENDIX C ........................................................................................................................... - 27 - APPENDIX D ........................................................................................................................... - 28 - APPENDIX E ........................................................................................................................... - 30 - APPENDIX F............................................................................................................................ - 31 - Works Cited .............................................................................................................................. - 33 - -5-
  • 6. INTRODUCTION CONCEALED Gallery will be viewed as industry leader that provides handgun aficionados‟ high quality uniquely engraved handguns creating an unparalleled design, transforming armament into a works of art. CONCEALED Gallery will have accessories focused to accommodate our customers needs. Potential Target Markets Firearms Potential. Strengths Weaknesses enthusiast Segment By Demographics affluent income One of a kind 100k+ ownership Unavailability of rare antiques Innovators within social class Middle Class Affordable, unique Increase chances of getting injured 35k-49k heirloom without proper training By Lower class Self Defense Lack of discretionary funds Psychographics TARGET MARKET Our decision for the target market to benefit from CONCEALED Gallery would be firearms enthusiasts. By locating where the highest gun sales in the United States are, Concealed Gallery has found that Galveston Texas would be the prime location for the kind of specializing the store will be offering. These individuals that live in the area have a great desire for high quality unique firearms that encompasses their individuation amongst peers. Additionally, firearms enthusiasts have a need for security and self protection and take responsibility for their own safety. Offering our services to the rest of the world our target market will not be situated in one area but rather we will open it up to the world by the power of the internet. The only obstacle that firearm enthusiasts may incur with CONCEALED Gallery is with shipping out of the state of Texas. We have found this can be easily overcome by shipping to a FFL certified dealer in their home state. -6-
  • 7. Demographics Galveston Texas- populated by 288,239 people with a median household income of $52,392.00 and a poverty level almost 4% lower than the state average. Trade Area The primary circle depicts our local customer base in Galveston, Texas depicting a 75 mile radius with sixteen direct competitors; the secondary zone represents 20% of the customers willing to travel to the primary zone for luxury items within a 300 mile radious. -7-
  • 8. COMPETITION Direct CONCEALED Gallery faces a number of direct competitors in our secondary trading zone and a few in our primary zone whose firearms may resemble ours in basic original features and characteristics. This would include the sixteen stores in the area that specialize in gun sales in the primary zone. Within our market, our competitors do not focus on custom designs in engraving, so in essence the value added that the company will provide will attract the customers from our competitors. Indirect Our indirect customers would be the Wal-Mart‟s in the area that have gun sales that do not necessarily specialize in guns but have the inventory. The price completion would be the concern for indirect competition but by buying in such a quantity Concealed Gallery will be able to offer lower prices. Location The Historic Hughes Building 2515 Market Street Galveston, Texas, prime location with economic savings include tax discount incentives of 5% towards building and renovation cost, city water and sewage discounts of 20% and zero city inspection costs. Galveston Island Real estate agreed to reduce price by 100k with cash payment, fast closing and ensure immediate renovation will begin, estate.. There is sufficient road side parking as well as public parking within short walking distance. Major roadways into and out of Galveston include: I-45 N, I-10, Local cross roads 25th and Market, and 25th and Harborside Drive. Traveling distance from Galveston to San Antonio- 250 miles, Austin- 215, Dallas -294, Houston-70 -8-
  • 9. STORE DESIGN Layout CONCEALED Gallery will utilize a boutique style floor design encompassing both the grid and the free form styles. We chose the boutique style to provide small specialty shop feel for our customers making it easier for those with particular interests to see the complete offerings that we provide within an intimate setting while providing customers optimum personal attention. Upon entry our customer can visualize four distinct cases in the shape of raw crystals. Our three -9-
  • 10. displays house specific weapons from Colt, Ruger and Smith & Wesson. Respectively, each display will include weapons from each category of Sapphire, Ruby and Pearl displaying our artistic creativity and workmanship. Left of the main display will be our customer service area where all paperwork is completed and transactions occur. Our second floor can be accessed by a spiral staircase or elevator from the main floor. Our storage facility, money safe, weapons storage area, business office, restroom and gun smith area will all be housed on the second floor. Diamond Case Located center rear, our store masterpiece the Diamond Collection, a single antique weapon whose value is at a minimum of $20,000.00, will draw customers through the store with its elegant display. The Diamond firearm will rest on black silk with raw diamonds illuminated by three central lights within the case and will only be accessible by armed personnel Sub Cases 1-4 The sub cases as an accent and will lead up to the main case. The guns in these cases will consist of our Pearl Collection, Ruby and Sapphire Collections. Firearms in these cases will have the jewels represented strategically placed to grab the customer‟s attention. Main Inventory Case Our main inventory showcase will display weapons manufactures numerous accessories as well as prominently display in categories Silver, Gold and Platinum retrospective of their pricing. Security Key focus is safety, security and comfort of employees and customers with a secondary focus on theft prevention. CONCEALED Gallery utilizes multiple levels of security for entry and exit to individual locations, inventory cases and each office area. Cameras will provide general over- watch security of interior and exterior of building, entrance and exit will be limited by magnetic doors, display cases, machine area and weapons storage area access will be granted by a combination of pin codes and fingerprint recognition. Pin codes will be individual specific and - 10 -
  • 11. changed regularly. All firearms will be secured nightly on the second floor in the volt which is protected by motion detectors, combination locks, pin codes and fingerprint identification PRODUCTS CONCEALED Gallery utilizes well established American gun manufacturers Colt, Smith & Wesson and Ruger as well as a plethora of products including but not limited to ammunition, body armor, cleaning tools, holsters, self protection aides and our key product lines of weapons ASSORTMENT PLANS - 11 -
  • 12. SERVICES CONCEALED Gallery‟s on-site blacksmiths and machinist work in our modernized machine shop providing services including but not limited to cleaning, barrel relining, barrel reboring, restoration, repair, maintenance and our market niche of custom engraving design and application. The gallery will be able to offer a behind the scenes look at how the process of engraving and designing a gun is done. The second floor of the shop will host a glass surrounding wall where the machine shop is located. It will be safely secured but open to the customers. The master blacksmiths will be located here where they will be engraving the gun that you have purchased to give you an inside look at what goes on behind the scenes. INVENTORY CONCEALED Gallery will have a total of 445 guns available in inventory. The guns will be broken down by size and price Collections section. We will also offer in our inventory guns for direct purchase without the engraving. CONCEALED Gallery will implement an SCM system. - 12 -
  • 13. - 13 -
  • 14. FINANCIAL SECTION Strategic Profit Model This chart shows the financial structure of the organization after the future one year outlook. By looking at this diagram we can depict where the company should invest its future revenues. With net profits of over two million dollars and a ROA is just under 2%. These numbers are based on how much the company will be able to sale in one years‟ time. It is also based on what the current state of the market for arms are in the state of Texas and does not include the internet sales that we would like to achieve. - 14 -
  • 15. REVENUE Income Statement - 15 -
  • 16. Statement of Cash Flows Sales CONCEALED Gallery is forecasting sales of $3,295,879 for our first twelve months of business. This forecast compares to other Texas stores that also provide gun sales. - 16 -
  • 17. MARKETING AND ADVERTISING The decision to advertise in Guns and Ammo in Handgun Magazine is based on circulation and audience of each publication. The audience of this magazine will be targeting our direct market that the company will plan to capture. See Appendix D for additional information. - 17 -
  • 18. EMPLOYEES Capitalizing on the strengths of our leadership and experience within the field, we will provide guidance and opportunities for quality personnel to increase their firearms knowledge in order to better serve our clientele through superior customer service. See appendix F for additional information. Pay - 18 -
  • 19. Scheduling CONCEALED Gallery will have 4 employees in the store at all times not including the gunsmith. A shift day will consist of the Manager, one Assistant Manager, Two Sales Representatives; the gunsmith is contract employee and is not part of employee schedule. Manager and assistant manger are only full time employees. CONCLUSION We can deduce by our forecasted income statements and industry averages that in order to maintain this unparalleled growth expectancy we will need to fully utilize our resources wisely by paying down debt in our first two years of business. In order to strategically plan for an expand market share the company will embrace the target market by expanding our market share by offering more specialized services. We will impact the market by focusing on our customers first, corporation second, and the future tomorrow. - 19 -
  • 20. TABLE APPENDIX PRICING - 20 -
  • 21. - 21 -
  • 22. - 22 -
  • 23. APPENDIX A Employee Job Description Overview Manager/Supervisor: The manager/supervisor will be in charge of the overall flow of the business: Smooth product transition from sales representative to gun smith Verifying that all orders place are complete and documented correctly Scheduling of employees Cash handling every night to insure transaction were placed properly Checking on valued customers keeping them informed of the status of their order Minor sales when needed Handling escalated customer complaints Closing store Minor engraving on products Training classes Assistant Manager Filling in as manager when manager is not avail Smooth product transition from sales representative to gun smith Verifying that all orders place are complete and documented correctly Scheduling of employees Cash handling every night to insure transaction were placed properly Checking on valued customers keeping them informed of the status of their order Minor sales when needed Handling escalated customer complaints Closing store Selling of gun Selling of accessories Placing orders Providing information on services (engraving, accessories) Keeping store clean and organized Handling customer complaints at the first level Sales Representatives: Selling of gun Selling of accessories Placing orders Providing information on services (engraving, accessories) Keeping store clean and organized Handling customer complaints at the first level - 23 -
  • 24. Gunsmith Coming in when called for engraving Keeping the tooling room clean Meeting guidelines to finish engraving guns Opportunity for advancement Employees at CONCEALED will always be given the opportunity to advance in the company. They will not have to worry about outside threats for new higher in the assistant manager and manager position. All advancement well be from in-house employees. CONCEALED will have two “Plans in which employees can see themselves advancing. 3 Year Plan: After three years sales representatives will be able to apply for an assistant manager position. They will need to have shown strong dedication to CONCEALED to be considered for promotion. Dedication to CONCEALED can be shown by: Being with the company for 3+ years Sending in sales reports on time and efficiently Maintaining high sales numbers Doing more then what is required for position 5 Year Plan: After five years assistant manager will be able to apply for a manager position. They will need to have shown strong dedication to CONCEALED to be considered for promotion. Dedication to CONCEALED can be shown by: Being with the company for 5 Sending in sales reports on time and efficiently Maintaining high sales numbers Going above and beyond to ensure success of company while surpassing customers expectation for service Breaks Each employee of CONCEALED will be allowed three fifteen minutes throughout their shift. The breaks will be dependent on business needs. The pay scale for each employee will be structured according: Employees will be paid on flat rate + commissions. This will give us the opportunity to build relationships with our customers rather than force and push sales. The breakdown of position pay scale is below. [See chart] Manager / Assistant Manager / Employees (1-3) Employees here will be paid a salary rate. Gunsmith Our gunsmith will be contracted out and work at an hourly rate. Incentives/ Commission Non Gunsmith Employees Employees at CONCEALED will be given the opportunity to earn an extra incentive by hitting a sales quota. If any employee other the then Gunsmith hits a sales mark of $50,000 within the current year they will receive a paid one week vacation. In that vacation CONCEALED will send the employee and one - 24 -
  • 25. guess on a trip. The employee will pick one out of three trips that CONCEALED will offer each at a value of $2,500. * one per employee per year. Gunsmith The Gunsmith‟s incentive will be different given his/her job requirements. For every sales of a gun the Gunsmith will receive 10% commission of the net profit of the individual gun sold. - 25 -
  • 26. APPENDIX B Store Design Display Cases At CONCEALED we will have three display cases within our store. The display cases will show customer the finest work that CONCEALED has to offer. In each case customers have the option to purchase the gun outright, but they must be aware that no additional engraving will be applied to the gun, the gun is in its final stage. Each gun case would have laser sensors along with a key code box. This will allow for a layer of security on each case outside the basic building walls. Main Case Our main display case will carry our crème de le crème Diamond Collection gun. It will lay on soft elegant pillow surrounded by diamonds. There will be three central lights within the case illuminating the Diamond Collection Gun. The location of this display case is directly straight back from the main entrance. Sub Case #1 & 2 The sub cases as an accent and will lead up to the main case. The guns in these cases will consist of our Pearl Collection. It will lay on soft elegant pillow with a pearl necklace interweave through the gun. There will be three central lights within the case illuminating the Diamond Collection Gun. The location of these two cases will be set between the pillars that lead up to the main case. - 26 -
  • 27. APPENDIX C Hours of operation CONCEALED will be open five days a week. The days that we will be open are Tuesday, Wednesday, Thursday, Friday and Saturday, leaving Sunday and Monday as our days that CONCEALED will be closed. For the days that we are open from Tuesdays to Fridays our hours will consist of 10:00AM to 5:00PM. On Saturday we will be open from 8:00AM to 6:00PM. Reasoning for Business Days CONCEALED will be seen as a high end store, thus meaning that we are not going to work on “rest days”. We want all of our customers to know that we value their family time. Reasoning for Hours of Operation CONCEALED‟s business hours - 27 -
  • 28. APPENDIX D The state of Texas which is where the Texas Gun Collection Association (http://www.tgca.net/) is located is one of the oldest gun collecting clubs in the country. Within this association they have members whose interest includes antique and historic firearms from a bygone era and also collectible classic firearms from more modern times. Given the strength of that association if provides a backbone that future shows that is a market for those who collect guns. Target market Income o 50,000 and up o 1. http://www.gedp.org/demographics.html (Target Market Intro) o http://quickfacts.census.gov/qfd/states/48/48167.html o http://galveston.texas.com/demographics.html Collectors o Rare fire arms o http://www.tgca.net/about_us.htm (Texas Gun Collectors Association)  Club http://www.cheaperthandirt.com/GunClubs/ClubDetails.aspx?sid=660 o http://www.hgca.org/ (Houston Gun Collectors Association) Distance form major city o Houston  52 miles  50minuets to hour and a half depending on traffic http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Houston&2s=TX o Dallas  289 miles  4 hours and 46 minuets http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Dallas&2s=TX o Austin  218 miles  3 hours 42 minuets http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Austin&2s=TX o San Antonio  250 miles  4 hours 3 minuets http://www.mapquest.com/maps/Galveston%20TX/San%20Antonio%20TX/ Competitors Products Amos Weapon (customization) o Pistols  Colt  Smith - 28 -
  • 29. Custom holsters Grips Location: Texas o Galveston  Hughes Building – 2515 Market, Galveston, TX, 77550 5,876 sq ft. $299,900 Commission split is 3% http://www.nraila.org/statelawpdfs/TXSL.pdf New “first class” gun store Shop License „Red Tape‟ Not Business Friendly - 29 -
  • 30. APPENDIX E There are several reasons why our target market would be interested in guns and can potentially be interested in our gun gallery. An article titled “Why own a gun?” explains ten reasons why people own guns. Because its cool o Some people purchase guns so others and perceive the to be big and bad Family Legacy (Because my parents owned guns) o Some people want to continue a tradition of owning a gun under the family name. These same people may want to pass guns down as their passed them down to them. Just for hunting o Although our guns will not be use for hunting, there are several people that buy guns for this reason. Target shooting only o The joy of firing a gun provides some people the overall satisfaction and the just for them purchasing a gun. Social reasons o The social aspect to being apart of a group of people that have the same desire to want gun. It also allows people to be able go to social gun events. Self defense o One of the largest reasons people purchase guns is for self protection. Because the founding fathers wanted me to o Some people want to fulfill the Second Amendment As an investment o Collecting guns form many people is a future investment for them. This is a major reasoning behind our gun store. Historical Reasons o People also purchase guns as a momentum to the US history. Interest in the mechanics of firearms o There are a handful of people who like to take guns apart and repair them similar to how people would cars or trucks. - 30 -
  • 31. APPENDIX F Charitable Contributions In the first year CONCEALED Gallery will not provide funds for charitable contributions. In the second year will donate to United Way, The Salvation Army, and the YMCA. Each donation will be of $1,000. Commissions CONCEALED Gallery employees will be able to receive paid vacation which is accounted for in their salary as well as a paid vacation which is a $2,500 value. The Gunsmith will also receive 10% commission on the profit of the sold gun. Depreciation CONCEALED Gallery will have several items that we will depreciate over 10 years. The items that we will depreciate are the building ($ per year), car ($ per year), TV ($ per year), and the machining equipment ($ per year). Dues and subscription CONCEALED Gallery will pay a yearly subscription of $100 to a local gun range for our training course. Insurance Interest CONCEALED Gallery will pay 33% interest on Legal and Professional Fees CONCEALED Gallery will have a lawyer on retainer ($2,000) in the event that a legal matter arise. We will also set aside an additional $8,000 in the event that we need to go further in any legal matter. In the event that we need to use the lawyer and the $8,000 dollars does not cover the entire cost we can also pull funds from our miscellaneous expense area. Licenses & Fees CONCEALED Gallery will have to have several licenses for all employees to maintain normal business operations. Theses licenses and fees include a Federal Firearms License or FFL ($200), Certified Training License ($675 for all 3 managers), Permit to carry a CONCEALED Gallery weapon ($420 for all 3 managers). Miscellaneous Expenses Expenses in this category include renovation of storefront ($237,500 with the 5% discount) and we will also account for $10,000 for unexpected cost. Payroll Taxes Are already accounted for in the wages section. Postage CONCEALED Gallery will ship internet orders from our stores. This will amount in a $5,000 postage paid for all shipments within the year. If the cost exceeds $5,000 we can pull money out of our miscellaneous expense account. Repairs and Maintenance CONCEALED Gallery will devote $100,000 to repairs and maintenance. That money will aid repairs of machinery equipment, air conditioning, heating, lighting, etc. - 31 -
  • 32. Supplies CONCEALED Gallery will devote $5,000 to supplies. These supplies include paper, ink, pens, labels, and any other office supplies Telephone $3,700 will be devoted to telephone and internet services Travel $20,000 will be devoted to travel expenses. With these funds CONCEALED Gallery will pay for gas for trips to gun shows, hotel stays, flights. Utilities With CONCEALED Gallery being located in an historical area in downtown Galveston, we will receive 20% off of water and sewer ($7,200 with discount). Other utilities include electric ($614.40), gas ($5,400), and trash pick up ($1,799.60) Vehicle Expense Back window decals for personal cars priced at $450 total ($150 per manager). Wages For the first year CONCEALED Gallery will spend a total of $335,122, this amount includes taxes that would be paid per year. On our second year assuming all employees have working for a year. There salary will increase $2,000 respectively. The ending amount for the second year is $360,238. - 32 -
  • 33. Works Cited Smith & Wesson. Smith & Wesson, 2009. Web. 3 Dec. 2009. <http://www.smith-wesson.com>. Sturm, Ruger & Co., Inc. Sturm, Ruger & Co., Inc., 2009. Web. 3 Dec. 2009. <http://www.ruger-firearms.com/>. Colt's Manufacturing Company LLC. N.p., 2009. Web. 3 Dec. 2009 <http://www.coltsmfg.com/>. Shooting Supplies, Reloading, Gunsmithing, Hunting Ammunition,Gun Parts & Rifle Scopes. MidwayUSA, 2009. Web. 3 Dec. 2009. <http://www.midwayusa.com/>. LaserMax: Laser Sight, Infrared Laser Sight, IR Laser Sight. LaserMax, 2009. Web. 3 Dec. 2009. <http://www.lasermax.com/>. IMO Shooting Group. InterMedia Outdoors, INC, 2009. Web. 3 Dec. 2009. http://www.imoutdoorsmedia.com/IM3/shooting/ Chastain, Russ. "Why Own a Gun?" About.com. N.p., 2009. Web. 3 Dec. 2009. <http://hunting.about.com/od/guns/a/whyownagun.htm>. CIAFact.gov. CIA, 2009. Web. 3 Dec. 2009. <http://www.ciafact.gov>. Fagan, David J. "Texas Gun Collectors Association." Texas Gun Collectors Assocation. N.p., 2009. Web. 3 Dec. 2009. <http://www.tgca.net>. "Hughes Building, Retail (Other), 2515 Market, Galveston, TX." LoopNet. N.p., 2009. Web. 3 Dec. 2009. <http://www.loopnet.com/property/16222955/2515-Market/>. Galveston Economic Development Partnership. N.p., 2009. Web. 3 Dec. 2009. <http://www.gedp.org/ demographics.html>. "Galveston County QuickFacts from the US Census Bureau." U.S. Census Bureau. N.p., 2009. Web. 3 Dec. 2009. <http://quickfacts.census.gov/qfd/states/48/48167.html>. MapQuest. N.p., 2009. Web. 3 Dec. 2009. <http://www.mapquest.com/ maps?1c=Galveston&1s=TX&2c=Dallas&2s=TX>. "Redman's Rifling & Reboring Shipping Info." Redman's Rifling & Reboring. N.p., 2009. Web. 3 Dec. 2009. <http://www.redmansrifling.com/shipping.htm>. Kunkle, Fredrick. "Gun Sales Thriving In Uncertain Times." The Washington Post 27 Oct. 2008, Met 2 Edition ed.: A01. Print. "Don't mess with any teachers in Texas." The New Zealand Herald 18 Aug. 2008, World sec.: n. pag. Print. U.S. Census Bureau. N.p., 2009. Web. 3 Dec. 2009. <http://factfinder.census.gov/servlet/ IQRTable?_bm=y&-ds_name=EC0200A1&-NAICS2002=451110&-_lang=en>. "ATF Online - Firearms - How To - Identify Prohibited Persons." Bureau of Alcohol, Tobacco, Firearms and Explosives20. N.p., 2009. Web. 3 Dec. 2009. <http://www.atf.gov/firearms/how-to/ identify-prohibited-persons.html>. - 33 -