Plumbing marketing interview - Kelly Russum from KC 23 plumbing
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Plumbing marketing interview - Kelly Russum from KC 23 plumbing

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http://plumbingmarketing.net - On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC's 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he ...

http://plumbingmarketing.net - On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC's 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he has increased his profitability while reducing the number of trucks in the field from 15 to 6.

He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business.

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. To subscribe via iTunes go to https://itunes.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017

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Plumbing marketing interview - Kelly Russum from KC 23 plumbing Plumbing marketing interview - Kelly Russum from KC 23 plumbing Presentation Transcript

  • Kelly  Russum KC  23  1/2  Hour  Plumbing Tuesday, July 16, 13
  • • Tell  is  a  li9le  about  your  business  (how  long  in   business,  approximate  revenue,  #  of  trucks  /   employees,  services  offered,  markets  you   serve) •  How  did  your  business  get  started  /  brief   history. Tuesday, July 16, 13
  • I  feel  like  any  markeKng  plan  should  have  three  core   components  –  market  (who  your  going  to  sell  to),   message  (what  makes  you  unique)  and  media  (how   you  market  the  business).   Tuesday, July 16, 13
  • The  Fundamentals  of  your   Plumbing  Marke8ng  Plan Tuesday, July 16, 13
  • Market: •What  is  your  idea  customer  /  target  market? Tuesday, July 16, 13
  • Message: •What  is  your  USP  /  how  do  you  posiKon   yourself  in  the  eyes  of  your  customers? Tuesday, July 16, 13
  • Media: •What  markeKng  channels  do  you  use  to  get   your  message  to  your  market? Tuesday, July 16, 13
  • Media:  What  types  of  markeKng  do  you  do  /  what  is  your  markeKng   mix?   •Direct  mail  /  Valpack •Yellow  Pages •Radio,  TV,  Billboards •Public  RelaKons •Networking  (BNI,  Chamber  of  Commerce,  Strategic  Alliances  with   Realtors,  Supply  Houses,  etc) •Home  Shows •Internet  markeKng  (SEO,  PPC,  Social  Media) •Lead  buying  services  (ServiceMagic,  eLocal  Plumber,  etc) •Online  directory  adverKsing  (Angie’s  List,  CitySearch,  Yelp,  etc) Tuesday, July 16, 13
  • • What  markeKng  efforts  drive  the  most  leads? • What  is  the  most  profitable  markeKng  channel   for  you?   • What  markeKng  efforts  have  you  stopped   using  in  the  past  few  years  due  to  lack  of   performance? Tuesday, July 16, 13
  • • Do  you  have  any  special  iniKaKves  to  a9ract   online  reviews?   • How  are  you  using  Social  Media  in  your   business?   • What  type  if  follow  up  markeKng  are  you   doing  for  your  exisKng  client  base? •  Are  you  using  email  markeKng  at  all? Tuesday, July 16, 13
  • • What  services  tend  to  be  most  profitable  for   you?   • Have  you  seen  any  new  services  that  are   starKng  to  become  increasingly  profitable? Tuesday, July 16, 13
  • What  training  organiza8ons  do  you  or  have  you   belonged  to? •PHCC,  QSC,  Nextstar,  Service  Round  Table,  etc What  books  /  training  programs  have   influenced  your  success  the  most? Tuesday, July 16, 13
  • • What  would  you  say  to  the  owner  of  a   plumbing  business  that  is  trying  to  take  their   company  to  the  next  level?   • Any  addiKonal  nuggets  of  wisdom  or  insight   that  you  would  like  to  share? Tuesday, July 16, 13
  • Be  sure  to  subscribe  online  to  be  alerted  as  new   interviews  are  posted  at: www.PlumbingMarkeKng.Net Tuesday, July 16, 13