millennium hotels & resorts

millennium hotels & resorts SOCIAL MEDIA | WHY DO WE NEED THEM? | as we invest time and resources into these social networks measuring the success or failure of particular ideas is a must 1 | View established connections within our social networks (audience) 2 | See the increase or decrease in participation and consumption on a monthly basis 4 | Compare our existing audience to that of our competitor’s 3 | Discuss the strategies and campaigns developed for our social networks Participating in SOCIAL MEDIA is no longer an option. WE NEED TO BE ABLE TO

millennium hotels & resorts SOCIAL MEDIA | SEPTEMBER SUMMARY | Highlights & Campaigns This Month 9.5% growth in September 100% increase from previous month 36.6% decrease from previous month Fans Interactions Page Views Followers Social Media Content Form Submissions: 0 Millennium Hotel UN Plaza: Rachael Ray Show giveaway 5.2% growth in September Activity 56.3% decrease from previous month

May 1 Millennium Hotels fan page is created June 29 facebook.com/millenniumhotels vanity URL is claimed. Total Fans: 314 Total joined in September 2009: 21 Total unsubscribes to date: 14 FACEBOOK | STATISTICAL OVERVIEW | 9.5% growth in September previous month growth was 20.8%

FACEBOOK | STATISTICAL OVERVIEW | Total Interactions: 52 Total Interactions in September 2009: 6 Total Comments: 0 Total Wall Posts: 4 Total Likes: 2 100% increase from previous month What’s an Interaction? An interaction occurs when a fan writes on your Wall, comments on your posts, or likes your content. The total of these actions is aggregated over seven days for a weekly total. Total Page Views: 3518 Total Page Views in September 2009: 553 Total Unique Page Views: 96 36.6% decrease from previous month Total Interactions in August 2009: 3 Total Comments: 1 Total Wall Posts: 1 Total Likes: 1 Total Page Views in August 2009: 868 Total Unique Page Views: 205

FACEBOOK | STATISTICAL OVERVIEW | Compset Fanbase as of October 1, 2009

TWITTER | STATISTICAL OVERVIEW | Total Followers: 1715 Total new followers in September 2009: 84 5.2% growth in September previous month growth was 6.5%

TWITTER | STATISTICAL OVERVIEW | Total Tweets: 175 Total Tweets in September 2009: 7 Total URLs: 2 Total @Replies : 3 Total RTs: 0 Total Tweets in August 2009: 16 Total URLs: 6 Total @Replies : 4 Total RTs: 5 56.3% decrease from previous month

TWITTER | STATISTICAL OVERVIEW | Compset Followers as of October 1, 2009

More to come... SOCIAL MEDIA | FUTURE PROJECTS |