Facebook Timeline is the new layout for Pages that will rollout March 30.As with user proﬁles, Timeline forFacebook Pages will incorporate: Cover photo Proﬁle picture Custom views & apps Friend activity Star / hide posts Milestones Pinned posts and more.
COVER PHOTODimensions: 851 x 315 pixelsFacebook Policy dictates cover photos cannot include: Price or purchase information (i.e. “New product $6.99”) Contact information (i.e. web address, email, mailing address) References to “Liking” or “Sharing” or an arrow pointing to a feature Calls-to-action (i.e. “On sale now”)
PROFILE PHOTODimensions: 180 x 180 pixels (thumbnail is 32 x 32 pixels)
COMPANY INFO | VIEWS | APPSPurpose: Quick bio on who you are and what you do.Photos: Will always be in the ﬁrst spot.Apps: 12 apps in total can be displayed.Customize: App images/icons can be customized to match the theme.Dimensions for app icons are 111 x 74 pixels.
TABS & VIEWSMore real estate: No more pesky side bar. Full width to work with. (810 pixelswide)Navigation: Drop down navigation between tabs.
FRIEND ACTIVITY | FAN ACTIVITY | STAR, HIDE, PIN POSTSFriends: Your friendsʼ activities will show up above everyone elses.Fans: Fan activity can be restricted to its own box now, not mixed in with your posts.Tagging Changes*: Facebook sees what people are saying about your brand withoutthem needing to @ tag you.Post options: You can now star (expand), hide, and pin (push to the top). As of now,you can only pin one post at a time.
MILESTONESDimensions: 843 x 403 pixelsPurpose: Highlight big accomplishments (i.e. “We hit x number of fans,” “We wonan award,” “We sent a beer into space.”)
ADMIN PANELMessages: Fans now have the option to send you messages. This can bedisabled.Insights and Statistics: A brief overview is available at the top of your page everytime you go to it.
REAL-TIME INSIGHTSRolling Out Through March: Admins will have visibility about real-time activity ontheir site. Insights currently run four days behind.Dive Deeper & Engage Better: Real-time allows us to promote the mostengaging / active posts by pinning them or running sponsored story ads againstthem.
FAQs & BEST PRACTICESAge Restrictions: Despite initial concern, age restrictions still work as long as thebirthdate of the user yields 21+.Like Gating: Default landing pages are no longer active, so the content at the topof your Timeline will be the ﬁrst impression. FB Ads and external links to yourFacebook page can point to certain tabs/views to alleviate this.Publish More Visual Content: Posts including a photo album or picture generate2x more engagement.Showcase Only Your Best Posts: If allowing fans to post in your Timeline,checking “Only show brand & friend content until reviewed by an admin” option.Rotate Your Pinned Post: Pinning a post to the top of your Timeline should be apriority for any new initiative or announcement.Run More Ads: All of these changes are to support more robust, prominent ads.
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