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  • 1. Create a clothingbrand, making alogoCreate a few t-shirt designs tobe releasedColours – Black& white t-shirtsLogo printed onthe left pocketside, both t-shirtsthe same printShow processof the logosbeing createdHow the logowill look…Idea 1
  • 2. Analysis of Idea 1The plan for this idea is to create a brand then design a first release of a brandsproducts which will be two t-shirts one black and one white each having the sameprint on the left pocket side of the brand logo and the name below it, with a smallprint of the brands slogan or name on the back neck of the hem of the t-shirts. Theproject will show the whole production stage of the creation of the brand so lookinginto different urban brands on the market and trying not to copy any company’s styleand making something unique. I will be showing the process of the creation of thelogo showing different ideas then deciding which one will work best for the productthen designing the product itself showing what worked and what hasn’t not just theideas iv had but looking at the market and different t-shirt designs. Then finallycreating both colour ways of the t-shirt.
  • 3. Idea 2Create a advertisingcampaign for abrand that I will becreating Advert for a magazine, ina skateboarding magazineand hip hop/r&b as theyare the demographic, A4PrintThe advert will showboth the differentideas which are beingreleased/ includingbrand name logoUrban looking poster,background being blackand white with little bitsof colour, abandonedwarehouse.Keep font the samethroughout theposter, using 2 atmost, script forlogo, bold for smallprintInclude releasedate/time. Link towebsite to be able topurchase the productLogo design, logowith the name of thebrand in script writing
  • 4. Analysis of Idea 2The plan for this idea is to create a brand then design a first release of a brandsproducts which will be two t-shirts one black and one white each having the sameprint on the left pocket side of the brand logo and the name below it, with a smallprint of the brands slogan or name on the back neck of the hem of the t-shirts. Theproject will show the whole production stage of the creation of the brand so lookinginto different urban brands on the market and trying not to copy any company’s styleand making something unique. I will be showing the process of the creation of thelogo showing different ideas then deciding which one will work best for the productthen designing the product itself showing what worked and what hasn’t not just theideas iv had but looking at the market and different t-shirt designs. Then finallycreating both colour ways of the t-shirt. For this Idea I am continuing with creating thebrand but then marketing it and designing a poster to be put in a magazine lettingpeople know when the launch of the brand and the collection of clothing comes outmaking the poster have the brand logo made clearly to the people who are going tobe buying it so they recognise it. Showing the process in which its made and differentideas I have what worked what didn’t etc
  • 5. Final ideaIn the end I decided to combine the two ideas together as thatwould be the process that a company would have to do anddesigning and printing the shirts is only half the job so feel that Ishould do the same. I feel that this idea will work well because itcovers the parts of the media industry which I am most interestedin which is fashion, advertising and marketing and gives me achance to understand how other companys do this and bring itforward into my work. I felt both ideas would work well so puttingthem together would be the best idea.

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