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  • 1. Why should you invest in me?I feel my product has something others don’t, iv chosen the name classifed tomake it seem private and exclusive.What I am going to do with the money?I am going to invest the money in paying for the printing of the first batch of t-shirts and to pay for the advertising of a poster I will be putting in a fewmagazines aimed at the demographic of people I would see wearing my clothesI Had three styles of tshirts to choose from crew, v-neck, & pocket t-shirts. Afterlooking at the designs I came to the conclusions of using the crew neck t-shirt Iam going to buy a bulk amount of t-shirts either branded champion, fruit of theloom or American apparel and then have them screen printed.The advertising campaign I particularly picked was for their 2012 bothSpring/Summer & Fall/Winter collections which was all drawn by the illustratorSHOHEI from Tokyo who is an incredibly talented artist who drew these pictureswith only a ballpoint pen and marker which adds to the ridiculous intricacy of
  • 2. the drawings. When I first looked at them I thought it was a photo which hadbeen edited to look like a drawing. What I like about the posters is the simplicityof the photos the colours are all basic on the white background the brand namestands out a lot, I will use the simplicity in my productHow I am bettering the Carhartt is through price, I will be a lot cheaper butstill having a top quality product.My product is going to be aimed at people of the age group that I can judge andknow the most about which is the one which myself personally would fit intowhich is Male 16-25Initial quote for photographer is £325Including model will be £100 + £100 for hair and make up artist on location]The photographer and models travel costs are includedTshirts x 50 white crew neck embroiderd £229.80Software £2685.63Travel for myself 17.50Graphic designer to do logo £300£3432.93

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