William Randolph
       Hearst

An Eternal Media Tycoon
Early Life
   Born April 29, 1863 into a wealth family
   In 1886 he began work as reporter for Joseph
    Pulitzer’s pa...
Marketing the News to the Public

 Sharingmany techniques with Pulitzer,
 he sold more papers by:
   Lowering  the price...
The “Newspaper War”
 Intertwinedwith Pulitzer from the start
 of his career, the competition escalated
   Hearst  starte...
The Yellow Kid cartoon
Competition, cont.
 Both  papers included a version of the
  popular “yellow kid”
 From this cartoon and Hearst’s and
  ...
The Spanish-American War
   Hearst famously said to a reporter covering
    the war “You furnish the pictures and I’ll
  ...
American ship, the Maine, off Cuba
In Summation
 Hearst  (along with Pulitzer) developed
  the sensational style that defines news
  to this day
 This made...
Picture Citations
http://blogs.seattleweekly.com/dailyweekly/hearst.jpg
http://blogs.seattleweekly.com/dailyweekly/hearst....
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Econ Hearst

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Econ Hearst

  1. 1. William Randolph Hearst An Eternal Media Tycoon
  2. 2. Early Life  Born April 29, 1863 into a wealth family  In 1886 he began work as reporter for Joseph Pulitzer’s paper the New York World  By 1887 he owned his own paper in California, the San Francisco Examiner  Using techniques he learned from Pulitzer, the paper became one of the most successful papers in California
  3. 3. Marketing the News to the Public  Sharingmany techniques with Pulitzer, he sold more papers by:  Lowering the price of paper  Including comic strips  Using sensational reporting
  4. 4. The “Newspaper War”  Intertwinedwith Pulitzer from the start of his career, the competition escalated  Hearst started the New York Morning Journal in 1895 to compete with Pulitzer  He hired away many of Pulitzer’s employees, including the creator of the original “Yellow Kid”
  5. 5. The Yellow Kid cartoon
  6. 6. Competition, cont.  Both papers included a version of the popular “yellow kid”  From this cartoon and Hearst’s and Pulitzer’s coverage of the Spanish- American War, “yellow journalism” came to be the standard in news
  7. 7. The Spanish-American War  Hearst famously said to a reporter covering the war “You furnish the pictures and I’ll furnish the war.”  Hearst and Pulitzer constantly put out reports about the atrocities of the Spanish in Cuba  When the American ship the Maine mysteriously sunk near Cuba, Hearst enraged the American public with claims of Spanish violence  This led to the rallying cry “Remember the Maine, to hell with Spain!”
  8. 8. American ship, the Maine, off Cuba
  9. 9. In Summation  Hearst (along with Pulitzer) developed the sensational style that defines news to this day  This made news a successful business and led to the great variety of mediums for news today
  10. 10. Picture Citations http://blogs.seattleweekly.com/dailyweekly/hearst.jpg http://blogs.seattleweekly.com/dailyweekly/hearst.jpg http://www.cuba-junky.com/foto-algemeen/warca.gif Slideshow by Josh Endo Period 5 Economics

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