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Welch Allyn needed to launch a digital campaign for the iExaminer, a medical device adapter for their ophthalmoscopes. Targeting physicians-in-training and practicing physicians, our group conducted extensive research on their product usage, point of purchase, and online media habits. Our team created a feasible and affordable digital campaign, from concept to execution ideas, that Welch Allyn can execute to drive conversion. The plan was pitched to Welch Allyn representatives who highly commended our team's focus on growing brand awareness, building customer value and relationships, improving purchase intentions and developed a metrics-driven digital marketing plan.