Atlantic Cape Community College: Summary Of Results Prepared By: CLARUS Corporation July 12, 2001
Purpose Of Research <ul><li>Overall Evaluation Of Product Lines In The Division Of Continuing Education </li></ul><ul><li>...
The Product Lines <ul><li>Community Education </li></ul><ul><ul><li>Providing Noncredit Programming </li></ul></ul><ul><li...
The Process <ul><li>Internal Assessment </li></ul><ul><ul><li>Interviews With Division </li></ul></ul><ul><ul><li>Evaluati...
The Process <ul><li>Outcomes </li></ul><ul><ul><li>Assist In Analyzing The Data </li></ul></ul><ul><ul><li>Recommendations...
Current Market Profile
The Product Lines
The Product Lines
The Product Lines - Most To Least Successful Offerings <ul><li>Workforce </li></ul><ul><ul><li>Computer  </li></ul></ul><u...
The Product Lines - Most To Least Successful Offerings <ul><li>Community Education </li></ul><ul><ul><li>Personal Developm...
The Enrollees <ul><li>County </li></ul><ul><ul><li>34% From Atlantic </li></ul></ul><ul><ul><li>5.5% From Cape May </li></...
The Enrollees <ul><li>Age </li></ul><ul><ul><li>10.3% Are 19 And Younger </li></ul></ul><ul><ul><li>5.5% Are 20 To 24 Year...
Potential Issues To Address <ul><li>Missing Data On Enrollees </li></ul><ul><li>Detailed Program Data For Evaluation Of Pr...
Potential Issues To Address <ul><li>Allocation Of Resources By Program Areas May Not Match </li></ul><ul><li>Overreliance ...
Shopping The Division
Atlantic City - Morning <ul><li>Wednesday, 05/23/01, 9:53am </li></ul><ul><ul><li>Rang 1 Time; Told Her Was Moving To Area...
Atlantic City - Evening <ul><li>Thursday, 05/24/01, 6:41pm  </li></ul><ul><ul><li>Rang 5 Times; Name Said So Fast Caller M...
Atlantic City - Weekend <ul><li>Saturday, 05/26/01, 9:55am </li></ul><ul><ul><li>Recording; Gave Number And You Have Reach...
Atlantic City - Afternoon <ul><li>Thursday, 05/31/01, 1:28pm </li></ul><ul><ul><li>Click/ Long Pause/ Nothing/ Click/ Disc...
Cape May - Morning <ul><li>Tuesday, 05/29/01, 10:10am </li></ul><ul><ul><li>Recording Gave Options; No Information Or Comm...
Cape May - Evening <ul><li>Wednesday, 05/30/01, 7:30pm </li></ul><ul><ul><li>Recorded Message; You Have Reached Cape May C...
Potential Issues To Address <ul><li>Coverage After Hours  </li></ul><ul><ul><li>Responsibility, Staffing And Training </li...
Community Scan Results
Community Scan Methodology <ul><li>ACCC Service Area  </li></ul><ul><ul><li>Atlantic And Cape May Counties </li></ul></ul>...
Unaided Recall <ul><li>ACCC Mentioned (30%) </li></ul><ul><ul><li>40% Of Cape May </li></ul></ul><ul><li>Richard Stockton ...
Familiarity <ul><li>ACCC Most Familiar </li></ul><ul><ul><li>Know A Little Bit To Know A Fair Amount  </li></ul></ul><ul><...
Convenience Of Location <ul><li>ACCC And Richard Stockton College Most Convenient  </li></ul><ul><ul><li>Mays Landing Camp...
Past College Attendance <ul><li>Who Attended? </li></ul><ul><ul><li>30% Of Those Responding To Survey </li></ul></ul><ul><...
Past College Attendance <ul><li>Credit Programs </li></ul><ul><ul><li>Business, Computers, Communications, English, Genera...
Past College Attendance <ul><li>Fun Class </li></ul><ul><ul><li>Computers, Art Classes, Cooking, Flower Design, PowerPoint...
Past College Attendance <ul><li>Job-Related Classes </li></ul><ul><ul><li>Business, Casino, Bookkeeping, Culinary, Educati...
Credit Class - Potential Attendee <ul><li>One-Third Have An Interest In Attending College Credit Classes </li></ul><ul><ul...
Credit Class - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><ul><li>Atlantic City...
Credit Class - Potential Attendee <ul><li>Reasons For Enrolling </li></ul><ul><ul><li>Majority Of Enrollees Are Wanting To...
Fun Class - Potential Attendee <ul><li>Less Than 10% Have An Interest In Attending A Fun Class </li></ul><ul><ul><li>Atlan...
Fun Class - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><li>Classes Of Interest ...
Personal Enrichment - Potential Attendee <ul><li>15% Have An Interest In A Personal Enrichment Class </li></ul><ul><ul><li...
Personal Enrichment - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><ul><li>Atlant...
Personal Enrichment - Potential Attendee <ul><li>Reasons For Enrolling </li></ul><ul><ul><li>CEU’s </li></ul></ul><ul><ul>...
Job Related - Potential Attendee <ul><li>Less Than 15% Have An Interest In A Job- Related Class </li></ul><ul><ul><li>Atla...
Job Related - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><ul><li>Atlantic City/...
Job Related - Potential Attendee <ul><li>Reasons For Enrolling </li></ul><ul><ul><li>For Job  </li></ul></ul><ul><ul><ul><...
Attitudes Toward ACCC <ul><li>Agree Or Strongly Agree </li></ul><ul><ul><li>ACCC Offers Excellent Opportunities For Meetin...
Attitudes Toward ACCC <ul><li>Agree Or Strongly Agree </li></ul><ul><ul><li>Would Use ACCC’s Meeting Services To Plan And ...
Potential Use Of ACCC By Children <ul><li>45% Have Children Under 18 Years Of Age In Home </li></ul><ul><li>Half Would Con...
Potential Use Of ACCC By Children <ul><li>Most Attractive Schedule </li></ul><ul><ul><li>One Week, Full Day, Two Topics </...
Alternative Delivery Methods <ul><li>More Likely To Enroll In Courses </li></ul><ul><ul><li>Short Courses  (60%) </li></ul...
Alternative Delivery Methods <ul><li>Almost Half More Likely To Enroll In Classes </li></ul><ul><ul><li>Courses Offered Vi...
Days Of Week Most Convenient For Classes <ul><li>Tuesday, Wednesday, Thursday And Monday Most Convenient For Over Half Of ...
Class Times Most Convenient During The Week <ul><li>6pm To 10pm  (38%) </li></ul><ul><ul><li>60% Prefer One Three-Hour Cla...
Class Times Most Convenient  During The Weekend <ul><li>Saturday Morning (25%) </li></ul><ul><li>Friday Evening (15%) </li...
ACCC Campuses Preferred
Market Promotion Evaluation <ul><li>Remember Receiving Booklet In Mail (75%) </li></ul><ul><li>Named Booklet (20%) </li></...
Market Promotion Evaluation <ul><li>Read Booklet Closely (45%) </li></ul><ul><ul><li>Looking For Specific Classes </li></u...
Demographic Differences Across Region <ul><li>Educational Attainment </li></ul><ul><ul><li>Most Non-High School Reside In ...
Demographic Differences Across Region <ul><li>Attended ACCC </li></ul><ul><ul><li>Atlantic City  (15%) </li></ul></ul><ul>...
Demographic Differences Across Region <ul><li>Computer At Home </li></ul><ul><ul><li>Atlantic City  (52%) </li></ul></ul><...
Demographic Differences Across Region <ul><li>Media Habits </li></ul><ul><ul><li>Radio - MEGA, Varied </li></ul></ul><ul><...
Demographic Differences Across Region <ul><li>Average - Late 40’s </li></ul><ul><li>Majority Employed Full-Time </li></ul>...
Demographic Differences Across Region <ul><li>Majority Married </li></ul><ul><li>Ethnic Diversity </li></ul><ul><ul><li>Mo...
Community Scan Results:  Impact On Product Lines
Product Area: Community Education <ul><li>Fall 2000 Enrollment Records </li></ul><ul><ul><li>40% Of Courses Listed Cancell...
Product Area: Community Education <ul><li>Cancellations </li></ul><ul><ul><li>Cancelled Courses Included Courses Designed ...
Product Area: Community Education <ul><li>Split The Professional Updates (CEU’s) Into A Separate Division Out Of Community...
Product Area: Community Education <ul><li>Market Needs In Community Education Are Very Different For Each Area </li></ul><...
Product Area: Community Education <ul><li>Develop New And Creative Product Offerings </li></ul><ul><ul><li>Only 5% Of The ...
Product Area: Community Education <ul><li>Target A Cancellation Rate Of 25% Initially, Building Toward 15% </li></ul><ul><...
Product Area: Community Education <ul><li>Marketing </li></ul><ul><ul><li>Develop Mailing Lists Of Residents In Market By ...
Product Area: Community Education <ul><li>Marketing Impact </li></ul><ul><ul><li>Using More Direct Mail And Targeted Campa...
Employer Scan Results
Purpose <ul><li>Evaluate The Current Job Market And Skill Sets Needed </li></ul><ul><li>Compare ACCC’s Programming Against...
Employer Scan Trends <ul><li>Job Forecasts </li></ul><ul><ul><li>National </li></ul></ul><ul><ul><li>State </li></ul></ul>...
National Job Forecasts <ul><li>Health Care And Computers Top List Of Fastest Growing Jobs </li></ul><ul><ul><li>Physical A...
New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs </li></ul><ul><ul><ul><li>Systems ...
New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs (continued) </li></ul><ul><ul><ul>...
New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs </li></ul><ul><ul><ul><li>Computer...
New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs  (continued) </li></ul><ul><ul><ul...
Atlantic County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs </li></ul><ul><ul><li>Casino ...
Atlantic County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs </li></ul><ul><ul><ul><li>Com...
Atlantic County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs (continued) </li></ul><ul><ul...
Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs </li></ul><ul><ul><ul><li>Amu...
Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs (continued) </li></ul><ul><ul...
Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs </li></ul><ul><ul><ul><li>Gua...
Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs (continued) </li></ul><ul><ul...
Employer Scan Methodology <ul><li>Stratified Sample Of Employers  </li></ul><ul><li>Cross-Tabulated By Size Of Employers <...
Labor Force Availability <ul><li>More Than One-Third Of Employers Do Not Believe There Is A Qualified Labor Force To Meet ...
Labor Force Availability <ul><li>More Than Two-Thirds Currently Hire High School Graduates  </li></ul><ul><ul><li>Larger E...
Labor Force Availability <ul><li>Experiencing High Turnover </li></ul><ul><ul><li>The Larger The Employer The More Likely ...
Employer Training Needs <ul><li>Basic Skills Training Needs For Current Employees </li></ul><ul><ul><li>111 Employers Acco...
Skills Testing Needed <ul><li>Assistance Needed </li></ul><ul><ul><li>45% For Job Task Analysis </li></ul></ul><ul><ul><li...
Skills Testing Needed <ul><li>Skills Testing Of New Employees </li></ul><ul><ul><li>35% Need Skills Testing For Potential ...
Skills Testing Needed <ul><li>Skills Testing Of New Employees </li></ul><ul><ul><li>Rationale For Not Testing New Employee...
Training Needed  <ul><li>Supervisory Management (30-50%) </li></ul><ul><ul><li>Administration, Basic Management, Delegatio...
Training Needed  <ul><li>Technical Skills (35%-50%) </li></ul><ul><ul><li>Computers (50%), Automotive, Bartending, Cable T...
Training Needed  <ul><li>Specific Machine Skills (20%) </li></ul><ul><ul><li>Air Conditioning, Backhoe, Brake Plate, Copie...
Training Needed  <ul><li>Apprenticeships (15%) </li></ul><ul><ul><li>Automotive, Carpentry, Computers, Culinary Arts, Dies...
Primary Training Resource <ul><li>60% Conduct Training In-House, But Still List A Primary Training Resource </li></ul><ul>...
Primary Training Resource <ul><li>Types Of Training Conducted </li></ul><ul><ul><li>Carpentry, Computer, Cash Registers, C...
Primary Training Resource <ul><li>90% Very Satisfied Or Satisfied With Training </li></ul><ul><ul><li>Larger Employers Les...
Use Of ACCC For Training <ul><li>Have Used ACCC As Training Resource Or Training Location </li></ul><ul><ul><li>40% Of Lar...
Use Of ACCC For Training <ul><li>90%+ Very Satisfied Or Satisfied With Training </li></ul><ul><ul><li>For Those Not Satisf...
Use Of ACCC For Training <ul><li>65% Would Use ACCC As A Training Location For Training By ACCC Or Another Entity </li></u...
Use Of ACCC For Training <ul><li>Preferred Location Of An ACCC Training </li></ul><ul><ul><li>Larger Employers Prefer ACCC...
Training Program Structure <ul><li>One-Third Of Employers Prefer Employees Receive College Credit For Training </li></ul><...
Training Program Structure <ul><li>One-Third Of Employers Need Training Programs Offered Nights And Weekends </li></ul><ul...
Training Program Structure <ul><li>Alternative Delivery Formats More Likely To Use </li></ul><ul><ul><li>Smaller Companies...
Communicating Training Opportunities <ul><li>Mailings Best Method To Keep Them Informed Of Training Opportunities </li></u...
Job Forecasts  <ul><li>8,362 Jobs Listed As Needed Over Next Two Years  </li></ul><ul><ul><li>32.6% Require No Education <...
Job Forecasts  <ul><li>32.6% Of The Openings In Future No Education Required </li></ul><ul><ul><li>Cashiers, Chambermaids,...
Job Forecasts  <ul><li>Half Of The Positions Will Require Only High School Education </li></ul><ul><ul><li>Cashiers, Cleri...
Job Forecasts  <ul><li>Less Than 1% Of Jobs Will Require A Certificate </li></ul><ul><ul><li>Chefs, Draftsmen, Educators, ...
Job Forecasts  <ul><li>13% Of Jobs Will Require An Associate Degree </li></ul><ul><ul><li>Accounting Clerks, Advertising R...
Job Forecasts  <ul><li>Less Than 2% Of Jobs Will Require A Bachelor’s Or Graduate Degree </li></ul><ul><ul><li>Bachelor’s ...
Job Forecasts  <ul><li>Majority Of Jobs Forecasted Are Full-Time, Year-Round Positions </li></ul><ul><ul><li>7447 Total Jo...
Job Forecasts  <ul><li>Part-Time, Seasonal Positions </li></ul><ul><ul><li>543 Total Jobs </li></ul></ul><ul><ul><li>Virtu...
Academic Programs Needed <ul><li>Certificates (One-Year) (11%-22%) </li></ul><ul><ul><li>Auto Technicians, Child Developme...
Academic Programs Needed <ul><li>Associate Degrees (12%-28%) </li></ul><ul><ul><li>Business, Child Development, Culinary, ...
Academic Programs Needed <ul><li>Bachelor’s Degrees (12%-37%) </li></ul><ul><ul><li>Business, Education, Engineers, Manage...
Academic Programs Needed <ul><li>Graduate Degrees (5%-23%) </li></ul><ul><ul><li>Administration, Directors, Doctors, Libra...
Computer Training Needs <ul><li>Employers Use Computers In Their Business </li></ul><ul><ul><li>90% Of Larger Employers </...
Computer Training Needs <ul><li>Use Microsoft Office Suite </li></ul><ul><ul><li>75% Of Largest Employers And 65% Of Small...
Computer Training Needs <ul><li>E-mail  </li></ul><ul><ul><li>12% Of Larger Employers </li></ul></ul><ul><ul><li>4% Of Sma...
Computer Training Needs <ul><li>20%+ Need Training On Other Software  </li></ul><ul><ul><li>480 Employees Need Training </...
Computer Skills Training <ul><li>Conduct Computer Training In-House </li></ul><ul><ul><li>80% Of Employers </li></ul></ul>...
Computer Skills Training <ul><li>17% Use ACCC As Primary Trainer </li></ul><ul><ul><li>Current Training Partner </li></ul>...
Computer Training Needs <ul><li>Have Computer Networks </li></ul><ul><ul><li>75% Of Largest Employers </li></ul></ul><ul><...
Computer Training Needs <ul><li>Employers Cited A Need For Network Software Training  </li></ul><ul><ul><li>22% Of Largest...
Web Site Training Needs <ul><li>Slightly More Than Half Have A Web Site </li></ul><ul><ul><li>80% Employ A Web Site Admini...
Web Site Training Needs <ul><li>One-Fourth Without Web Site Plan To Develop One </li></ul><ul><ul><li>15% Will Hire Traine...
Educational Opportunities <ul><li>Offer Tuition Reimbursement To Employees </li></ul><ul><ul><li>60% Of Largest Employers ...
Educational Opportunities <ul><li>Employee Reimbursement Allowed Usage </li></ul><ul><ul><li>60%+ For Tuition </li></ul></...
Educational Opportunities <ul><li>Employers Require CEU’s For Their Employees  </li></ul><ul><ul><li>35% Of Largest Employ...
Annual Training Dollars <ul><li>93 Companies Spent $2.4 Million For Training To Outside Vendors Or Sending Employees To Tr...
Educational Composition <ul><li>25% To 35% Of Employees Have A Two-Year Or Four-Year College Degree </li></ul><ul><li>50% ...
State Training Grants <ul><li>Past Receipt Of State Training Grants </li></ul><ul><ul><li>15% Of Larger Employers </li></u...
State Training Grants <ul><li>Interest In Future State Training Grants </li></ul><ul><ul><li>50% Of Larger Employers </li>...
Employment Outlook <ul><li>Full-Time Employees </li></ul><ul><ul><li>12%-35% Are Anticipating Increase In Employees </li><...
Employer Characteristics <ul><li>342 Employers Represent More Than 45,000 Full-Time Employees In The Service Area And 6,00...
Employer Scan Results: Impact On Product Lines
Product Area: Customized Training <ul><li>Increase Private Pay </li></ul><ul><ul><li>Continue Working With State Training ...
Product Area:  Center For Regional/ Business Research <ul><li>Majority Of Need For Research Services Are For The Smaller E...
Product Area:  Center For Regional/ Business Research <ul><li>Possibility Of Partnering With Local Media To Offer Services...
Product Area: Casino Institute <ul><li>Consumer Market Appears To Have Dried Up With New Regulations </li></ul><ul><ul><li...
Product Area: Casino Institute <ul><li>CCI Has Developed A Reputation Nationally For The Police Officer Gaming </li></ul><...
Product Area: Casino Institute <ul><li>Evaluate The Feasibility Of Developing Internet Based Or CD-ROM Based Training For ...
Product Area:  Job Readiness With Workfirst New Jersey <ul><li>Continue Job Readiness Programs Targeted To State Program A...
Management Issues
Potential Issues To Address <ul><li>Managers Of Units Defined As Entrepreneurial Need Entrepreneurship Training </li></ul>...
Potential Issues To Address <ul><li>Once Trained, The CE Entrepreneurial Managers Should Be Given Autonomy Over Resources ...
Potential Issues To Address <ul><li>Appoint A Chief Fiscal Officer For Continuing Education Whose Has Responsibility For P...
Potential Issues To Address <ul><li>Clearly State Annual Revenue Expectations For Each Entrepreneurial Unit And CE As A Wh...
Potential Issues To Address <ul><li>CE Should Be Allowed To Retain A Portion Of The Free Balance At The End Of The Year </...
Potential Issues To Address <ul><li>Development Of A Venture Capital/ Innovative Program Development Fund To Provide A Sou...
Potential Issues To Address <ul><li>Within This Model, CE Managers Should Develop Their Own Marketing Plans And Be Respons...
Potential Issues To Address <ul><li>CE Products Must Be More Clearly And Logically Differentiated From The Consumer Viewpo...
Potential Issues To Address <ul><li>Five Areas Of Product Concentration Do Not Match The Organizational Framework Of The C...
Potential Issues To Address <ul><li>The Relationship Between Credit And Noncredit Administrative Units In The College Need...
Next Steps For Atlantic Cape Community College
First Step --- Organize <ul><li>Develop Task Forces For Each Product Line </li></ul><ul><li>Evaluate The Market Data And T...
Second Step ---  Develop The Plan <ul><li>Set Priorities For Each Product Line (Based On Recommendations) </li></ul><ul><l...
Third Step -  Implement The Plan <ul><li>Don’t Let It Sit On The Shelf </li></ul><ul><li>Coordinate Across Campus </li></u...
Communicate <ul><li>Communicate </li></ul><ul><li>Communicate </li></ul><ul><li>Communicate </li></ul>
Atlantic Cape Community College <ul><li>QUESTIONS? </li></ul>
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venus.atlantic.edu

  1. 1. Atlantic Cape Community College: Summary Of Results Prepared By: CLARUS Corporation July 12, 2001
  2. 2. Purpose Of Research <ul><li>Overall Evaluation Of Product Lines In The Division Of Continuing Education </li></ul><ul><li>Develop Strategic Marketing Plans For The Division And The Product Lines </li></ul>
  3. 3. The Product Lines <ul><li>Community Education </li></ul><ul><ul><li>Providing Noncredit Programming </li></ul></ul><ul><li>Business And Industry Customized Training </li></ul><ul><li>Center For Regional And Business Research </li></ul><ul><li>Casino Institute </li></ul><ul><li>Job Readiness Partnerships With Workfirst New Jersey Program </li></ul>
  4. 4. The Process <ul><li>Internal Assessment </li></ul><ul><ul><li>Interviews With Division </li></ul></ul><ul><ul><li>Evaluation Of Organizational Structure </li></ul></ul><ul><ul><li>Review Marketing Materials </li></ul></ul><ul><li>External Assessment </li></ul><ul><ul><li>Shopping The Division </li></ul></ul><ul><ul><li>Community Scan </li></ul></ul><ul><ul><li>Employer Scan </li></ul></ul>
  5. 5. The Process <ul><li>Outcomes </li></ul><ul><ul><li>Assist In Analyzing The Data </li></ul></ul><ul><ul><li>Recommendations For Short-Term And Long-Term Strategies </li></ul></ul><ul><ul><li>Programs And Markets Analyzed </li></ul></ul><ul><ul><li>Recommendations For Content, Delivery And Format </li></ul></ul>
  6. 6. Current Market Profile
  7. 7. The Product Lines
  8. 8. The Product Lines
  9. 9. The Product Lines - Most To Least Successful Offerings <ul><li>Workforce </li></ul><ul><ul><li>Computer </li></ul></ul><ul><ul><li>Secretarial </li></ul></ul><ul><ul><li>Hospitality/ Customer Service </li></ul></ul><ul><ul><li>Culinary </li></ul></ul><ul><li>CCI </li></ul><ul><ul><li>Police Officer Gaming </li></ul></ul><ul><ul><li>Slots </li></ul></ul><ul><ul><li>Blackjack </li></ul></ul><ul><ul><li>Survellience </li></ul></ul><ul><ul><li>Pai Gow/ Craps </li></ul></ul>
  10. 10. The Product Lines - Most To Least Successful Offerings <ul><li>Community Education </li></ul><ul><ul><li>Personal Development </li></ul></ul><ul><ul><li>Computer Training </li></ul></ul><ul><ul><li>Kids College </li></ul></ul><ul><ul><li>Fine And Performing Arts </li></ul></ul><ul><ul><li>Cooking </li></ul></ul><ul><ul><li>Professional Development </li></ul></ul><ul><ul><li>Real Estate/ Insurance </li></ul></ul><ul><ul><li>Construction Code </li></ul></ul><ul><ul><li>Health Professionals </li></ul></ul><ul><ul><li>Small Business Development </li></ul></ul><ul><li>Corporate </li></ul><ul><ul><li>Hospitality </li></ul></ul><ul><ul><li>Customized Training </li></ul></ul>
  11. 11. The Enrollees <ul><li>County </li></ul><ul><ul><li>34% From Atlantic </li></ul></ul><ul><ul><li>5.5% From Cape May </li></ul></ul><ul><ul><li>58.5% Unknown </li></ul></ul><ul><li>Gender </li></ul><ul><ul><li>55.4% Female </li></ul></ul><ul><ul><li>32.0% Male </li></ul></ul><ul><ul><li>12.6% Unknown </li></ul></ul><ul><li>Ethnicity </li></ul><ul><ul><li>69.3% Unknown </li></ul></ul><ul><ul><li>19.6% White </li></ul></ul><ul><ul><li>2.5% Asian </li></ul></ul><ul><ul><li>4.7% Black </li></ul></ul><ul><ul><li>2.4% Hispanic </li></ul></ul>
  12. 12. The Enrollees <ul><li>Age </li></ul><ul><ul><li>10.3% Are 19 And Younger </li></ul></ul><ul><ul><li>5.5% Are 20 To 24 Years Old </li></ul></ul><ul><ul><li>18.3% Are 25 To 34 Years Old </li></ul></ul><ul><ul><li>41.9% Are 35 To 55 Years Old </li></ul></ul><ul><ul><li>14.4% Are 56 And Over </li></ul></ul><ul><ul><li>9.7% Are Missing </li></ul></ul>
  13. 13. Potential Issues To Address <ul><li>Missing Data On Enrollees </li></ul><ul><li>Detailed Program Data For Evaluation Of Programming </li></ul><ul><ul><li>Timely And Accurate </li></ul></ul><ul><ul><li>Financial Impact </li></ul></ul>
  14. 14. Potential Issues To Address <ul><li>Allocation Of Resources By Program Areas May Not Match </li></ul><ul><li>Overreliance On Program Areas </li></ul><ul><ul><li>Need More Even Dispersion Of Enrollments </li></ul></ul><ul><li>Opportunity To Develop Additional Product Line With A Manager </li></ul><ul><ul><li>Professional CEU’s </li></ul></ul><ul><ul><li>Areas Currently Underperforming </li></ul></ul>
  15. 15. Shopping The Division
  16. 16. Atlantic City - Morning <ul><li>Wednesday, 05/23/01, 9:53am </li></ul><ul><ul><li>Rang 1 Time; Told Her Was Moving To Area And Was Interested In Computer Classes; Receptionist Was Nice, Said She Would Mail A Brochure With A List Of Available Classes; Took Name And Address; Said Good Luck On Move; Will Get It In Mail Right Away </li></ul></ul><ul><ul><li>Postmarked 05/24/01 </li></ul></ul><ul><ul><li>Summer 2001 Continuing Education Program Guide With Handwritten Address </li></ul></ul>
  17. 17. Atlantic City - Evening <ul><li>Thursday, 05/24/01, 6:41pm </li></ul><ul><ul><li>Rang 5 Times; Name Said So Fast Caller Missed It; Repeated Slower; Wanted Information About Computer Classes - Moving To Area; Credit Or Noncredit; He Thought He Could Do That; Need Name And Address - One Second - Got To Get Card; What Program Of Interest; Just Want A Schedule; Got Name And Address; Went Into A Long Explanation Of Computer Classes </li></ul></ul><ul><ul><li>No Schedule Received </li></ul></ul>
  18. 18. Atlantic City - Weekend <ul><li>Saturday, 05/26/01, 9:55am </li></ul><ul><ul><li>Recording; Gave Number And You Have Reached ACCC Information Center; If You Wish To Fax Info Gave Number; Thank You </li></ul></ul><ul><ul><li>Could Not Understand The Recording; Lot Of Static; Spoke Very Low And Fast; Could Not Hear First Part Of Message </li></ul></ul><ul><ul><li>No Opportunity To Leave Message </li></ul></ul><ul><ul><li>Wanted To Leave Message About Job Training For A Casino Job </li></ul></ul>
  19. 19. Atlantic City - Afternoon <ul><li>Thursday, 05/31/01, 1:28pm </li></ul><ul><ul><li>Click/ Long Pause/ Nothing/ Click/ Disconnected </li></ul></ul><ul><ul><li>Called Back; Answered “Workshops And Seminars”; Asked For Information About Job Training For A Casino Job; Said We Don’t Have Training, Just Classes And Listed; Asked If She Could Send Info - Gaming I Can Send You But Not Others; You Need To Talk To Other People About Each; I Can Send A Brochure; Gave Name And Address </li></ul></ul><ul><ul><li>Postmarked 06/01/01 </li></ul></ul><ul><ul><li>Black And White Xerox Of CCI Brochure </li></ul></ul>
  20. 20. Cape May - Morning <ul><li>Tuesday, 05/29/01, 10:10am </li></ul><ul><ul><li>Recording Gave Options; No Information Or Community Education Option; Transferred To Operator; ACCC; Asked For Information About Children’s College Since Renting A House At The Shore This Summer; Will Transfer To That Department; Answered; Very Pleasant And Would Send A Brochure Today </li></ul></ul><ul><ul><li>Postmarked 05/30/01 </li></ul></ul><ul><ul><li>Kids College Brochure With Handwritten Address </li></ul></ul>
  21. 21. Cape May - Evening <ul><li>Wednesday, 05/30/01, 7:30pm </li></ul><ul><ul><li>Recorded Message; You Have Reached Cape May Campus; Gave Options; Held For Operator; ACCC Security; Wanted Information On Computer Classes; He Said It’s Too Late And Call Back Between 9am And 4pm During The Week Monday To Friday; Tone Of Voice, Not Very Happy </li></ul></ul>
  22. 22. Potential Issues To Address <ul><li>Coverage After Hours </li></ul><ul><ul><li>Responsibility, Staffing And Training </li></ul></ul><ul><ul><li>Message Options After Hours </li></ul></ul><ul><ul><li>Atlantic City Recording </li></ul></ul><ul><li>Cross-Training Of Employees On Programs Offered By Division </li></ul>
  23. 23. Community Scan Results
  24. 24. Community Scan Methodology <ul><li>ACCC Service Area </li></ul><ul><ul><li>Atlantic And Cape May Counties </li></ul></ul><ul><ul><li>374 Households By Telephone 95% Reliability And + 5.1% Error </li></ul></ul><ul><ul><li>Regions Identified </li></ul></ul><ul><ul><ul><li>Atlantic City (21.1%) </li></ul></ul></ul><ul><ul><ul><li>Cape May (26.5%) </li></ul></ul></ul><ul><ul><ul><li>Mays Landing (36.4%) </li></ul></ul></ul><ul><ul><ul><li>Atlantic City/ Mays Landing (16.0%) </li></ul></ul></ul><ul><ul><li>15 To 20 Minutes Each Conducted April 17 To June 6, 2001 </li></ul></ul>
  25. 25. Unaided Recall <ul><li>ACCC Mentioned (30%) </li></ul><ul><ul><li>40% Of Cape May </li></ul></ul><ul><li>Richard Stockton College </li></ul><ul><ul><li>60% Of Atlantic City/ Mays Landing </li></ul></ul><ul><ul><li>40% Of Atlantic City </li></ul></ul><ul><ul><li>40% Of Mays Landing </li></ul></ul><ul><ul><li>30% Of Cape May </li></ul></ul><ul><li>Others Listed </li></ul><ul><ul><li>Less Than 15% </li></ul></ul>
  26. 26. Familiarity <ul><li>ACCC Most Familiar </li></ul><ul><ul><li>Know A Little Bit To Know A Fair Amount </li></ul></ul><ul><ul><li>Richard Stockton College, Rowan University, Rutgers University Camden Campus, Temple University, University Of Pennsylvania </li></ul></ul><ul><ul><ul><li>Know A Little Bit </li></ul></ul></ul><ul><ul><li>County Colleges In Area </li></ul></ul><ul><ul><ul><li>Have Heard Of </li></ul></ul></ul>
  27. 27. Convenience Of Location <ul><li>ACCC And Richard Stockton College Most Convenient </li></ul><ul><ul><li>Mays Landing Campus Rated Convenient To All Regions </li></ul></ul><ul><ul><li>Cape May Campus Rated As Convenient For Cape May Residents </li></ul></ul><ul><ul><li>Atlantic City Campus Rated As Convenient For Atlantic City And Atlantic City/ Mays Landing Residents </li></ul></ul>
  28. 28. Past College Attendance <ul><li>Who Attended? </li></ul><ul><ul><li>30% Of Those Responding To Survey </li></ul></ul><ul><ul><li>10% Of Their Children </li></ul></ul><ul><ul><li>5% Of Their Spouses </li></ul></ul><ul><li>Why Did They Take A Class Or Activity? </li></ul><ul><ul><li>Slightly More Than One-Fifth Enrolled In Credit Class </li></ul></ul><ul><ul><li>Less Than 5% For Fun </li></ul></ul><ul><ul><li>Less Than 10% For Personal Enrichment </li></ul></ul><ul><ul><li>12% Enrolled In Class Related To Job </li></ul></ul>
  29. 29. Past College Attendance <ul><li>Credit Programs </li></ul><ul><ul><li>Business, Computers, Communications, English, General Studies, Marketing, Master’s Degrees, Prelaw, Psychology, Social Work </li></ul></ul><ul><ul><li>Chose College Because Of Convenience, Affordable, To Obtain Degree, Job Promotion Or Training </li></ul></ul>
  30. 30. Past College Attendance <ul><li>Fun Class </li></ul><ul><ul><li>Computers, Art Classes, Cooking, Flower Design, PowerPoint </li></ul></ul><ul><ul><li>Chose Because Convenient And Having The “Fun Class” </li></ul></ul><ul><li>Personal Enrichment </li></ul><ul><ul><li>Ran The Gamut Of Potential Topics </li></ul></ul><ul><ul><li>Rationale For Choosing College Was To Upgrade Job Skills, Take A Computer Class, Convenience </li></ul></ul>
  31. 31. Past College Attendance <ul><li>Job-Related Classes </li></ul><ul><ul><li>Business, Casino, Bookkeeping, Culinary, Education, Flower Design, Hotel Management, Microsoft Certification, Pharmacy, Mortician, Speech, Zoning </li></ul></ul><ul><ul><li>Convenient, To Enhance Their Careers, Change Career Status Or Continue Degree </li></ul></ul>
  32. 32. Credit Class - Potential Attendee <ul><li>One-Third Have An Interest In Attending College Credit Classes </li></ul><ul><ul><li>Atlantic City (24%) </li></ul></ul><ul><ul><li>Cape May (36%) </li></ul></ul><ul><ul><li>Mays Landing (38%) </li></ul></ul><ul><ul><li>Atlantic City/ Mays Landing (28%) </li></ul></ul><ul><li>Cape May Residents Most Likely To Attend ACCC </li></ul><ul><ul><li>Overall One-Third Would Attend ACCC </li></ul></ul>
  33. 33. Credit Class - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><ul><li>Atlantic City/ Mays Landing Area Most Likely To Attend Mays Landing Campus </li></ul></ul><ul><li>Classes Of Interest </li></ul><ul><ul><li>Computers, Business, Education, English, Marketing, Architecture, Criminal Justice, Liberal Arts, Occupational Therapy, Special Education </li></ul></ul>
  34. 34. Credit Class - Potential Attendee <ul><li>Reasons For Enrolling </li></ul><ul><ul><li>Majority Of Enrollees Are Wanting To Complete A Degree (Associate To Master’s) </li></ul></ul><ul><ul><li>Job Preparation And Job Upgrade Skills </li></ul></ul>
  35. 35. Fun Class - Potential Attendee <ul><li>Less Than 10% Have An Interest In Attending A Fun Class </li></ul><ul><ul><li>Atlantic City (4%) </li></ul></ul><ul><ul><li>Cape May (6%) </li></ul></ul><ul><ul><li>Mays Landing (8%) </li></ul></ul><ul><ul><li>Atlantic City/ Mays Landing (0%) </li></ul></ul><ul><li>ACCC Preferred For Enrollment </li></ul><ul><ul><li>100% Of Atlantic City </li></ul></ul><ul><ul><li>Half Of Cape May And Mays Landing </li></ul></ul>
  36. 36. Fun Class - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><li>Classes Of Interest </li></ul><ul><ul><li>Computers, Art, Automotive, Cooking Classes, Dance, Language, Music, Photography, Stock Market </li></ul></ul><ul><li>Reason For Enrolling </li></ul><ul><ul><li>Two-Thirds Want To Have Fun </li></ul></ul><ul><ul><li>Other Reasons Include Personal Enrichment, Improve Skills, To Learn </li></ul></ul>
  37. 37. Personal Enrichment - Potential Attendee <ul><li>15% Have An Interest In A Personal Enrichment Class </li></ul><ul><ul><li>Atlantic City (13%) </li></ul></ul><ul><ul><li>Cape May (11%) </li></ul></ul><ul><ul><li>Mays Landing (15%) </li></ul></ul><ul><ul><li>Atlantic City/ Mays Landing (14%) </li></ul></ul><ul><li>Half Would Attend ACCC </li></ul><ul><ul><li>Atlantic City Residents Most Likely To Attend ACCC </li></ul></ul>
  38. 38. Personal Enrichment - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><ul><li>Atlantic City/ Mays Landing Area Most Likely To Attend Mays Landing Campus </li></ul></ul><ul><li>Classes Of Interest </li></ul><ul><ul><li>Computers, Art, Auto Repair, Business, Dance, Education, ESL, Fashion Designer, Film Classes, Finance, Hotel Classes, Japanese Calligraphy, Law, Literature, Psychology, Sociology, Yoga </li></ul></ul>
  39. 39. Personal Enrichment - Potential Attendee <ul><li>Reasons For Enrolling </li></ul><ul><ul><li>CEU’s </li></ul></ul><ul><ul><li>Basic Skills, Career Change, For Job (Cape May) </li></ul></ul><ul><ul><li>ESL (Atlantic City And Mays Landing) </li></ul></ul><ul><ul><li>Skills Upgrade, Job (Atlantic City/ Mays Landing) </li></ul></ul>
  40. 40. Job Related - Potential Attendee <ul><li>Less Than 15% Have An Interest In A Job- Related Class </li></ul><ul><ul><li>Atlantic City (13%) </li></ul></ul><ul><ul><li>Cape May (9%) </li></ul></ul><ul><ul><li>Mays Landing (16%) </li></ul></ul><ul><ul><li>Atlantic City/ Mays Landing (5%) </li></ul></ul><ul><li>Would Attend ACCC </li></ul><ul><ul><li>Half Of Atlantic City And Cape May </li></ul></ul><ul><ul><li>35% Of Mays Landing And AC/ML </li></ul></ul>
  41. 41. Job Related - Potential Attendee <ul><li>Majority Would Enroll At Campus Nearest Them </li></ul><ul><ul><li>Atlantic City/ Mays Landing Area Most Likely To Attend Mays Landing Campus </li></ul></ul><ul><li>Classes Of Interest </li></ul><ul><ul><li>Computers, Business, Education, Medical, Criminal Law, Culinary, Finance, Construction, Internet, Law Enforcement, Marine Science, Marketing, Nursing, Spanish, Statistics </li></ul></ul>
  42. 42. Job Related - Potential Attendee <ul><li>Reasons For Enrolling </li></ul><ul><ul><li>For Job </li></ul></ul><ul><ul><ul><li>60% Of Atlantic City </li></ul></ul></ul><ul><ul><ul><li>65% Of Atlantic City/ Mays Landing </li></ul></ul></ul><ul><ul><ul><li>30% Of Cape May And Mays Landing </li></ul></ul></ul><ul><ul><li>Skills Upgrade </li></ul></ul><ul><ul><ul><li>Less Than One-Fifth </li></ul></ul></ul>
  43. 43. Attitudes Toward ACCC <ul><li>Agree Or Strongly Agree </li></ul><ul><ul><li>ACCC Offers Excellent Opportunities For Meeting CEU Requirements (35%) </li></ul></ul><ul><ul><li>Think Of ACCC In Atlantic City As First Place To Use As A Conference Center For Hosting Community Events (20%) </li></ul></ul><ul><ul><li>ACCC In Atlantic City Is Great Place To Use As Conference Center For B&I Training </li></ul></ul><ul><ul><ul><li>40% Of Cape May And Mays Landing </li></ul></ul></ul><ul><ul><ul><li>30% Of Atlantic City And AC/ ML </li></ul></ul></ul>
  44. 44. Attitudes Toward ACCC <ul><li>Agree Or Strongly Agree </li></ul><ul><ul><li>Would Use ACCC’s Meeting Services To Plan And Coordinate Next Meeting Or Conference (30%) </li></ul></ul><ul><ul><ul><li>Less Than 20% Of Atlantic City </li></ul></ul></ul><ul><li>Majority Did Not Know Enough About Any To Disagree </li></ul>
  45. 45. Potential Use Of ACCC By Children <ul><li>45% Have Children Under 18 Years Of Age In Home </li></ul><ul><li>Half Would Consider Enrolling Them In Kids College </li></ul><ul><li>Most Likely To Attend Campus Closest To Home </li></ul><ul><ul><li>Atlantic City/ Mays Landing Most Likely To Attend Mays Landing Campus </li></ul></ul>
  46. 46. Potential Use Of ACCC By Children <ul><li>Most Attractive Schedule </li></ul><ul><ul><li>One Week, Full Day, Two Topics </li></ul></ul><ul><ul><li>Would Commit Children To Two To Six Weeks </li></ul></ul><ul><li>Topics Of Interest To Children </li></ul><ul><ul><li>Arts, Crafts, Computers, Dance, Math, Music, Reading, Science, Sports, Theater </li></ul></ul>
  47. 47. Alternative Delivery Methods <ul><li>More Likely To Enroll In Courses </li></ul><ul><ul><li>Short Courses (60%) </li></ul></ul><ul><ul><ul><li>Four To Six Weeks In Length </li></ul></ul></ul><ul><ul><ul><li>Varied Months Of Start </li></ul></ul></ul><ul><ul><li>Courses Off-Campus At Neighborhood Site (60%) </li></ul></ul><ul><ul><ul><li>Sites Mentioned Atlantic City, Cape May, Egg Harbor, Galloway, Hammonton, Mays Landing, Ocean City, Pleasantville, Rio Grande, Stockton </li></ul></ul></ul>
  48. 48. Alternative Delivery Methods <ul><li>Almost Half More Likely To Enroll In Classes </li></ul><ul><ul><li>Courses Offered Via Internet </li></ul></ul><ul><ul><li>Open Entry/ Open Exit </li></ul></ul><ul><ul><li>Evening Programs </li></ul></ul><ul><ul><ul><li>Especially In Cape May </li></ul></ul></ul><ul><li>One-Third More Likely To Enroll </li></ul><ul><ul><li>Weekend Classes, Interactive Television, Telecourses, Accelerated Programs (More Likely In Mays Landing Area) </li></ul></ul>
  49. 49. Days Of Week Most Convenient For Classes <ul><li>Tuesday, Wednesday, Thursday And Monday Most Convenient For Over Half Of Respondents </li></ul><ul><ul><li>35% Prefer Friday </li></ul></ul>
  50. 50. Class Times Most Convenient During The Week <ul><li>6pm To 10pm (38%) </li></ul><ul><ul><li>60% Prefer One Three-Hour Class One Night Per Week </li></ul></ul><ul><ul><li>Preferred Start Time 6pm </li></ul></ul><ul><li>8am To Noon (22%) </li></ul><ul><li>Noon To 6pm (Less Than 15%) </li></ul><ul><li>4am To 8am (Less Than 5%) </li></ul>
  51. 51. Class Times Most Convenient During The Weekend <ul><li>Saturday Morning (25%) </li></ul><ul><li>Friday Evening (15%) </li></ul><ul><ul><li>Atlantic City Prefers </li></ul></ul><ul><li>Saturday Afternoon (<15%) </li></ul><ul><li>All Day Saturday (10%) </li></ul><ul><ul><li>Cape May Most Prefers </li></ul></ul><ul><li>Sunday Morning, Afternoon And Evening (<10%) </li></ul>
  52. 52. ACCC Campuses Preferred
  53. 53. Market Promotion Evaluation <ul><li>Remember Receiving Booklet In Mail (75%) </li></ul><ul><li>Named Booklet (20%) </li></ul><ul><ul><li>Varied Names Like Kids College, Tabloid, Children’s Programming List </li></ul></ul><ul><ul><ul><li>Not Sure Whether There Was Confusion Between Credit And Noncredit Booklet </li></ul></ul></ul><ul><li>Know Information Contained (75%) </li></ul><ul><ul><li>Classes Offered, Locations, Times Offered </li></ul></ul>
  54. 54. Market Promotion Evaluation <ul><li>Read Booklet Closely (45%) </li></ul><ul><ul><li>Looking For Specific Classes </li></ul></ul><ul><ul><li>Classes For Their Children </li></ul></ul><ul><ul><li>Glanced At It Or Looked At It </li></ul></ul>
  55. 55. Demographic Differences Across Region <ul><li>Educational Attainment </li></ul><ul><ul><li>Most Non-High School Reside In Atlantic City And Atlantic City/ Mays Landing </li></ul></ul><ul><ul><li>Highest Levels Of Educational Attainment Found In Mays Landing And Atlantic City/ Mays Landing </li></ul></ul><ul><ul><li>Residents Of Atlantic City And Cape May Less Likely To Have Bachelor’s Degree </li></ul></ul>
  56. 56. Demographic Differences Across Region <ul><li>Attended ACCC </li></ul><ul><ul><li>Atlantic City (15%) </li></ul></ul><ul><ul><li>Cape May (20%) </li></ul></ul><ul><ul><li>Mays Landing (28%) </li></ul></ul><ul><ul><li>Atlantic City/ Mays Landing (18%) </li></ul></ul><ul><li>Attended Richard Stockton College And Rowan University </li></ul><ul><ul><li>Residents Of Mays Landing </li></ul></ul>
  57. 57. Demographic Differences Across Region <ul><li>Computer At Home </li></ul><ul><ul><li>Atlantic City (52%) </li></ul></ul><ul><ul><li>Cape May (66%) </li></ul></ul><ul><ul><li>Mays Landing (75%) </li></ul></ul><ul><ul><li>Atlantic City/ Mays Landing (68%) </li></ul></ul><ul><ul><ul><li>Majority With Computer Have Internet Access </li></ul></ul></ul><ul><ul><ul><li>AOL Key Internet Provider In Area </li></ul></ul></ul><ul><ul><ul><li>Send E-mail, Research Products To Purchase, Look For Medical Or Health Information, Shop Online (Atlantic City And Cape May) </li></ul></ul></ul>
  58. 58. Demographic Differences Across Region <ul><li>Media Habits </li></ul><ul><ul><li>Radio - MEGA, Varied </li></ul></ul><ul><ul><ul><li>Listen In AM Drive Till Noon </li></ul></ul></ul><ul><ul><li>Majority Have Cable TV </li></ul></ul><ul><ul><ul><li>CH 6 And CH 41 Favorites, Varied As Well </li></ul></ul></ul><ul><ul><ul><li>6pm To 10pm Key Viewing Times </li></ul></ul></ul><ul><ul><li>Newspaper Read Regularly </li></ul></ul><ul><ul><ul><li>Atlantic City Press </li></ul></ul></ul><ul><ul><ul><li>One-Fourth Of Atlantic City Do Not Read Regularly </li></ul></ul></ul>
  59. 59. Demographic Differences Across Region <ul><li>Average - Late 40’s </li></ul><ul><li>Majority Employed Full-Time </li></ul><ul><ul><li>Almost One-Third Of Atlantic City And Cape May Retired </li></ul></ul><ul><ul><li>Commute For 20 To 30 Minutes One Way </li></ul></ul><ul><ul><li>Varied Shifts And Return Home Times </li></ul></ul><ul><li>Employers Offer Tuition Reimbursement </li></ul><ul><ul><li>Half For Credit Classes </li></ul></ul><ul><ul><li>Less Than One-Fifth For Noncredit Classes </li></ul></ul>
  60. 60. Demographic Differences Across Region <ul><li>Majority Married </li></ul><ul><li>Ethnic Diversity </li></ul><ul><ul><li>Most Diversity In Atlantic City </li></ul></ul><ul><ul><li>Least Diversity In Cape May </li></ul></ul><ul><li>Family Incomes Between $25,000 And $75,000 </li></ul><ul><li>Two-Thirds Female </li></ul>
  61. 61. Community Scan Results: Impact On Product Lines
  62. 62. Product Area: Community Education <ul><li>Fall 2000 Enrollment Records </li></ul><ul><ul><li>40% Of Courses Listed Cancelled </li></ul></ul><ul><ul><li>Only 7% Were Filled To Capacity </li></ul></ul><ul><ul><li>Average Enrollments Were 12 To 13 Students </li></ul></ul>
  63. 63. Product Area: Community Education <ul><li>Cancellations </li></ul><ul><ul><li>Cancelled Courses Included Courses Designed To Certify Instructors (Aerobics, Yoga, Kickboxing, Code Inspectors), Insurance Training Courses, Personal Financial Planner, Career Preparation, Dance Classes And Computers </li></ul></ul><ul><ul><li>Wasted Time, Effort And Expense Going Into Scheduling, Staffing And Promoting Courses That Do Not Run </li></ul></ul>
  64. 64. Product Area: Community Education <ul><li>Split The Professional Updates (CEU’s) Into A Separate Division Out Of Community Education </li></ul><ul><ul><li>Health, Real Estate, Insurance, Etc. </li></ul></ul><ul><ul><li>Marketing Plan Would Be Direct Mail - Direct Marketing Through Purchased Lists </li></ul></ul><ul><ul><li>Coalitions Built With Professional Organizations </li></ul></ul><ul><ul><ul><li>Bring In Speakers For CEU Workshops </li></ul></ul></ul>
  65. 65. Product Area: Community Education <ul><li>Market Needs In Community Education Are Very Different For Each Area </li></ul><ul><ul><li>Utilize The Research To Develop A Series Of Offerings Targeted To The Income And Interest Levels Of The Three Areas (Atlantic City, Cape May And Mays Landing) </li></ul></ul><ul><ul><li>Develop Separate Schedules For The Three Areas Of The Service Area </li></ul></ul><ul><ul><ul><li>One For Each Campus To Be Sent Direct Mail To Residents (Residents Do Not Cross Over Campuses) </li></ul></ul></ul>
  66. 66. Product Area: Community Education <ul><li>Develop New And Creative Product Offerings </li></ul><ul><ul><li>Only 5% Of The Residents Wanted To Have Fun </li></ul></ul><ul><ul><li>Majority Were Interested In Personal Enrichment Classes And Job-Related Classes </li></ul></ul><ul><ul><li>Utilize The Research To Develop New Programming Areas </li></ul></ul><ul><ul><li>For Example: Using A Palm Pilot In The Mays Landing Area </li></ul></ul>
  67. 67. Product Area: Community Education <ul><li>Target A Cancellation Rate Of 25% Initially, Building Toward 15% </li></ul><ul><li>Staffing Needs </li></ul><ul><ul><li>Each Campus Of ACCC Needs A Coordinator Of Community Education Who Is Active In The Community In Which The Campus Is Located </li></ul></ul>
  68. 68. Product Area: Community Education <ul><li>Marketing </li></ul><ul><ul><li>Develop Mailing Lists Of Residents In Market By Demographic Information And Areas Of Interest </li></ul></ul><ul><ul><li>Utilize Direct Mail Targeted To Users Of Information </li></ul></ul><ul><ul><ul><li>Kids College Brochure Goes To Households With Children Under 13 </li></ul></ul></ul><ul><ul><ul><li>Majority Of Programming For Under 13 </li></ul></ul></ul><ul><ul><ul><li>Create Another College For Preteens And Teens (Cannot Market To 10+ The Same Way) </li></ul></ul></ul>
  69. 69. Product Area: Community Education <ul><li>Marketing Impact </li></ul><ul><ul><li>Using More Direct Mail And Targeted Campaigns Will Drastically Increase The Work Load For The Current College Marketing Division </li></ul></ul><ul><ul><ul><li>Staffing Issues </li></ul></ul></ul><ul><ul><ul><li>Chargeback Issues </li></ul></ul></ul><ul><ul><ul><li>Turnaround Issues </li></ul></ul></ul>
  70. 70. Employer Scan Results
  71. 71. Purpose <ul><li>Evaluate The Current Job Market And Skill Sets Needed </li></ul><ul><li>Compare ACCC’s Programming Against The Jobs Forecasted For The Future </li></ul><ul><ul><li>Programs To Be Revamped </li></ul></ul><ul><ul><li>New Program Areas </li></ul></ul><ul><li>Estimate Position Within The Training Market </li></ul>
  72. 72. Employer Scan Trends <ul><li>Job Forecasts </li></ul><ul><ul><li>National </li></ul></ul><ul><ul><li>State </li></ul></ul><ul><ul><li>Local </li></ul></ul>
  73. 73. National Job Forecasts <ul><li>Health Care And Computers Top List Of Fastest Growing Jobs </li></ul><ul><ul><li>Physical And Occupational Therapy Assistants </li></ul></ul><ul><li>Largest Job Growth Areas Lowest Skills And Pay </li></ul><ul><ul><li>Cashiers </li></ul></ul><ul><ul><li>Janitors </li></ul></ul><ul><ul><li>Waiters/ Waitresses </li></ul></ul>
  74. 74. New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs </li></ul><ul><ul><ul><li>Systems Analysts, Computer Support Specialists, Home Health Aides, Registered Nurses, General Office Clerks, Cashiers, Retail Salespersons, Computer Engineers, Hand Packers And Packagers, Telemarketers/ Door Sales/ Related Workers, Reception And Information Clerks, Nursing Aides/ Orderlies/ Attendants, Light Truck Drivers, Office/Administrative Support Supervisors/ Managers, Waiters And Waitresses, Child Care Workers, Guards </li></ul></ul></ul>
  75. 75. New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs (continued) </li></ul><ul><ul><ul><li>General Managers And Top Executives, Secondary School Teachers, Heavy Truck Drivers, Marketing/ Sales Supervisors, Janitors And Cleaners, Adjustment Clerks, Medical Assistants, Service Supervisors/ Managers Supervisors, N.E.C. </li></ul></ul></ul>
  76. 76. New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs </li></ul><ul><ul><ul><li>Computer Support Specialists, Systems Analysts, Computer Engineers, Medical Assistants, Home Health Aides, Social/ Human Service Assistants, Teachers And Instructors, N.E.C., Dental Assistants, Telemarketers/ Door Sales/ Related Workers, Teachers, Preschool, Engineers/ Natural Science/ Computer/ Information Systems Managers, Social Workers, Medical/ Psychiatric </li></ul></ul></ul>
  77. 77. New Jersey Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs (continued) </li></ul><ul><ul><ul><li>Securities/ Commodities/ Financial Service Sales Agents, Residential Counselors, Child Care Workers, Bill And Account Collectors, Writers And Editors, Brokerage Clerks, Taxi Drivers And Chauffeurs, Health Professionals/ Paraprofessionals, N.E.C., Adjustment Clerks, Physicians, Sales Agents, Business Services, Teacher Aides, Paraprofessional, Amusement/ Recreation Attendants </li></ul></ul></ul>
  78. 78. Atlantic County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs </li></ul><ul><ul><li>Casino Dealers, Waiters And Waitresses, Maids And Housekeeping Cleaners, Janitors And Cleaners, Retail Salespersons, Service Supervisors, Cashiers, Dining Room/ Bar Attendants, Casino Cage Cashiers, Food Preparation Workers, Registered Nurses, Guards, Cooks, Office Clerks, Systems Analysts, Taxi Drivers, Service Workers, Reception And Information Clerks, Teachers, Computer Engineers, Nursing Aides, Landscaping Laborers, Casino Shift Managers, Hand Packers And Packaging </li></ul></ul>
  79. 79. Atlantic County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs </li></ul><ul><ul><ul><li>Computer Engineers, Home Health Aides, Health Professionals/ Paraprofessionals, N.E.C., Taxi Drivers And Chauffeurs, Systems Analysts, Amusement/ Recreation Attendants, School Bus Drivers, Residential Counselors, Computer Programmers, Artists And Commercial Artists, Child Care Workers, Sports/ Physical Instructors/ Coaches, Physicians, Dispatchers, Except Police/ Fire/ Ambulance, Landscaping/ Groundskeeping Laborers </li></ul></ul></ul>
  80. 80. Atlantic County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs (continued) </li></ul><ul><ul><ul><li>Special Education Teachers, Paraprofessional Teacher Aides, Social Workers, Except Medical/ Psychiatric, Social Workers, Medical/ Psychiatric, Business Services Sales Agents, Designers, Except Interior, Teacher Aides/ Educational Assistants, Reception And Information Clerks, Parking Lot Attendants, Hand Packers And Packagers </li></ul></ul></ul>
  81. 81. Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs </li></ul><ul><ul><ul><li>Amusement/ Recreation Attendants, Waiters And Waitresses, Cashiers, Retail Salespersons, General Office Clerks, Guards, Service Supervisors/ Managers Supervisors, N.E.C., Landscaping/ Groundskeeping Laborers, Nursing Aides/ Orderlies/ Attendants, Maids And Housekeeping Cleaners, Marketing/ Sales Supervisors, Registered Nurses, Office/ Administrative Support Supervisors/ Managers, Home Health Aides, Fast Food Food Preparation/ Service Workers </li></ul></ul></ul>
  82. 82. Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Numbers Of Jobs (continued) </li></ul><ul><ul><ul><li>Food Preparation Workers, Heavy Truck Drivers, Social Workers, Except Medical/ Psychiatric, Secondary School Teachers, Reception And Information Clerks, Restaurant Cooks, Protective Service Workers, N.E.C., Counter And Rental Clerks, General Managers And Top Executives, Janitors And Cleaners </li></ul></ul></ul>
  83. 83. Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs </li></ul><ul><ul><ul><li>Guards, Amusement/ Recreation Attendants, Landscaping/ Groundskeeping Laborers, Service Supervisors/ Managers Supervisors, N.E.C., Reception And Information Clerks, Registered Nurses, Police Patrol Officers, General Office Clerks, Office/ Administrative Support Supervisors/ Managers, Light Truck Drivers, Secondary School Teachers, Restaurant Cooks, Cashiers, Hairdressers/ Hairstylists/ Cosmetologists </li></ul></ul></ul>
  84. 84. Cape May County Job Forecasts <ul><li>Top 25 Projected Growth Occupations In Percent Of Jobs (continued) </li></ul><ul><ul><ul><li>Marketing/ Sales Supervisors, Maids And Housekeeping Cleaners, Nursing Aides/ Orderlies/ Attendants, General Managers And Top Executives, Licensed Practical/ Vocational Nurses, Retail Salespersons, Waiters And Waitresses, Fast Food Food Preparation/ Service Workers, Janitors And Cleaners, Food Preparation Workers, General Utility Maintenance Repairers </li></ul></ul></ul>
  85. 85. Employer Scan Methodology <ul><li>Stratified Sample Of Employers </li></ul><ul><li>Cross-Tabulated By Size Of Employers </li></ul><ul><ul><li>Less Than 5 Employees (28.1%) </li></ul></ul><ul><ul><li>5 To 19 Employees (41.8%) </li></ul></ul><ul><ul><li>20 Or More Employees (30.1%) </li></ul></ul><ul><li>11 Personal Interviews On-Site June 5 To 6, 2001 </li></ul><ul><li>342 Telephone Interviews With Owners/ Managers April 16 To May 1, 2001 </li></ul><ul><li>95% Reliability; + 5.3% Margin Of Error </li></ul>
  86. 86. Labor Force Availability <ul><li>More Than One-Third Of Employers Do Not Believe There Is A Qualified Labor Force To Meet Their Employment Needs In The Next Five Years In The Area </li></ul><ul><ul><li>Especially Larger Employers (45%) </li></ul></ul><ul><ul><li>Poor Work Attitudes, Poor Work Ethic, Laborers Not Qualified, Lack Technical Skills, Not Enough Bodies </li></ul></ul><ul><ul><li>More Education (Vocational, Technical And Basic) And Higher Wages </li></ul></ul>
  87. 87. Labor Force Availability <ul><li>More Than Two-Thirds Currently Hire High School Graduates </li></ul><ul><ul><li>Larger Employers Hire Degrees </li></ul></ul><ul><li>Experiencing High Turnover </li></ul><ul><ul><li>The Larger The Employer The Greater The Turnover </li></ul></ul><ul><ul><ul><li>More Than One-Third Of Larger Employers </li></ul></ul></ul><ul><ul><ul><li>Leave For More Money And Opportunities </li></ul></ul></ul><ul><ul><li>Smaller Employers Note Employees Leave Because They Do Not Want To Work </li></ul></ul>
  88. 88. Labor Force Availability <ul><li>Experiencing High Turnover </li></ul><ul><ul><li>The Larger The Employer The More Likely The Employee Is To Go To Work For A Similar Company </li></ul></ul><ul><ul><li>Smaller Employers’ People Leave And They Become Unemployed </li></ul></ul><ul><ul><li>Majority Of Employees Leaving Companies Have High School Education, GED Or Less </li></ul></ul>
  89. 89. Employer Training Needs <ul><li>Basic Skills Training Needs For Current Employees </li></ul><ul><ul><li>111 Employers Account For 6,282 Employees </li></ul></ul><ul><li>35% Need GED For Employees </li></ul><ul><li>33% Need ESL For Employees </li></ul><ul><li>55% Need Job Readiness Skills Training </li></ul>
  90. 90. Skills Testing Needed <ul><li>Assistance Needed </li></ul><ul><ul><li>45% For Job Task Analysis </li></ul></ul><ul><ul><li>30% For Development Of Employee Job Descriptions </li></ul></ul><ul><ul><li>30% Need Marketing Research Services </li></ul></ul><ul><ul><ul><li>Especially The Smaller Employers </li></ul></ul></ul>
  91. 91. Skills Testing Needed <ul><li>Skills Testing Of New Employees </li></ul><ul><ul><li>35% Need Skills Testing For Potential Employees </li></ul></ul><ul><ul><li>Half Currently Assess Skills For New Employees </li></ul></ul><ul><ul><ul><ul><li>The Larger The Employer, The More Likely To Assess </li></ul></ul></ul></ul><ul><ul><ul><li>Department Heads, Managers, Owners And Human Resources Conduct The Testing In-House </li></ul></ul></ul><ul><ul><ul><li>Civil Service, Corporate, Union Or Government Contractors Test Are Outside Testing Agencies </li></ul></ul></ul>
  92. 92. Skills Testing Needed <ul><li>Skills Testing Of New Employees </li></ul><ul><ul><li>Rationale For Not Testing New Employees </li></ul></ul><ul><ul><ul><li>No Need, Hire Trained </li></ul></ul></ul><ul><li>Skills Testing Of Current Employees </li></ul><ul><ul><li>60% Would Test Or Assess Skills Of Current Employees </li></ul></ul><ul><ul><li>Rationale For Not Testing Current Employees </li></ul></ul><ul><ul><ul><li>Hire Trained, Not Needed, Have Training Programs In Place </li></ul></ul></ul>
  93. 93. Training Needed <ul><li>Supervisory Management (30-50%) </li></ul><ul><ul><li>Administration, Basic Management, Delegation, Front Line Supervision, Managing People, Management Skills, Motivation, People Skills, Communication </li></ul></ul><ul><li>Interpersonal Skills (50%) </li></ul><ul><ul><li>Communications (Employees, Peers And Customers), Customer Relations, Dealing With Others, People Skills, Supervision, Team Building </li></ul></ul>
  94. 94. Training Needed <ul><li>Technical Skills (35%-50%) </li></ul><ul><ul><li>Computers (50%), Automotive, Bartending, Cable Technician, Electrical, Engineering, Eye Technician, Maintenance, Plumbing And Heating, Cash Registers, Saws, Television Production, Welding </li></ul></ul>
  95. 95. Training Needed <ul><li>Specific Machine Skills (20%) </li></ul><ul><ul><li>Air Conditioning, Backhoe, Brake Plate, Copiers, Diagnostic Equipment, Extrusion Training, Forklifts, Miter Saws, Nail Gun, Offset Printing Press, Photo Finishing, Wheel Balancing </li></ul></ul>
  96. 96. Training Needed <ul><li>Apprenticeships (15%) </li></ul><ul><ul><li>Automotive, Carpentry, Computers, Culinary Arts, Diesel Mechanics, Engineers, Management, Plumbing/ Heating, Real Estate, Slot Attendants </li></ul></ul>
  97. 97. Primary Training Resource <ul><li>60% Conduct Training In-House, But Still List A Primary Training Resource </li></ul><ul><ul><li>Educational Institutions, Professional Associations, Corporate Offices, Managers, State, Unions </li></ul></ul><ul><li>Only 1% Mentioned ACCC As Primary Training Resource </li></ul>
  98. 98. Primary Training Resource <ul><li>Types Of Training Conducted </li></ul><ul><ul><li>Carpentry, Computer, Cash Registers, Conflict Management, Customer Service, Food Service, Forklift Training, Housekeeping, Listening Skills, Leadership Training, Lottery Machines, Management, Math, OSHA Training, Plumbing And Heating, Safety, Selling Skills, Sexual Harassment, Supervision, Technical, Waitress Skills </li></ul></ul>
  99. 99. Primary Training Resource <ul><li>90% Very Satisfied Or Satisfied With Training </li></ul><ul><ul><li>Larger Employers Less Satisfied With Quality Of Training And The Trainers Providing The Training </li></ul></ul><ul><ul><li>Smaller Employers Dissatisfied With Quality Of Employee To Be Trained </li></ul></ul>
  100. 100. Use Of ACCC For Training <ul><li>Have Used ACCC As Training Resource Or Training Location </li></ul><ul><ul><li>40% Of Larger Employers </li></ul></ul><ul><ul><li>20% Of Smaller Employers </li></ul></ul><ul><ul><li>Have Not Used ACCC Because Do It In-House, No Need, Not Aware Of It, Not Familiar With It </li></ul></ul><ul><ul><li>A Majority Of Those Not Using ACCC Are Unaware Of The Programming And Services Offered And Have Never Thought Of Them </li></ul></ul>
  101. 101. Use Of ACCC For Training <ul><li>90%+ Very Satisfied Or Satisfied With Training </li></ul><ul><ul><li>For Those Not Satisfied, They Had Placed Ads With ACCC And No One Replied Or Training Was Too Basic </li></ul></ul><ul><li>Majority Of Use Of ACCC Was Individuals Taking Classes (40%) </li></ul><ul><ul><li>Larger Employers More Likely To Have Used Customized Training (18%) </li></ul></ul>
  102. 102. Use Of ACCC For Training <ul><li>65% Would Use ACCC As A Training Location For Training By ACCC Or Another Entity </li></ul><ul><ul><li>Larger Employer More Likely To Use Atlantic City Campus, Smaller Employers More Likely To Use Mays Landing Campus </li></ul></ul>
  103. 103. Use Of ACCC For Training <ul><li>Preferred Location Of An ACCC Training </li></ul><ul><ul><li>Larger Employers Prefer ACCC Offer Training On Their Site, And Smaller Employers Prefer One Of ACCC’s Locations </li></ul></ul><ul><ul><ul><li>Most Likely The Mays Landing Campus </li></ul></ul></ul><ul><li>Employers Who Have Not Used ACCC For Training </li></ul><ul><ul><li>Larger Employers More Likely To Consider ACCC For Customized Training And/ Or As A Resource For Individuals Taking Classes </li></ul></ul>
  104. 104. Training Program Structure <ul><li>One-Third Of Employers Prefer Employees Receive College Credit For Training </li></ul><ul><ul><li>Good For Employee’s Career Advancement, Assist In Future, Education Is Beneficial, Good For Employee’s Self-Confidence </li></ul></ul><ul><ul><li>Those Not Preferring Credit Be Given, Indicated It Was Not Needed For The Job And No Advancement Was Available </li></ul></ul>
  105. 105. Training Program Structure <ul><li>One-Third Of Employers Need Training Programs Offered Nights And Weekends </li></ul><ul><li>Alternative Delivery Formats More Likely To Use </li></ul><ul><ul><li>Larger Companies Prefer </li></ul></ul><ul><ul><ul><li>Instructor On-Site (60%) </li></ul></ul></ul><ul><ul><ul><li>Computer Based Training (50%) </li></ul></ul></ul><ul><ul><ul><li>CD-ROMs (50%) </li></ul></ul></ul><ul><ul><ul><li>Classes Via Internet (50%) </li></ul></ul></ul>
  106. 106. Training Program Structure <ul><li>Alternative Delivery Formats More Likely To Use </li></ul><ul><ul><li>Smaller Companies Prefer </li></ul></ul><ul><ul><ul><li>Instructor On-Site (40%) </li></ul></ul></ul><ul><ul><ul><li>Less Likely To Use Computer Based Training </li></ul></ul></ul><ul><ul><li>Only One-Third Of Companies Likely To Use </li></ul></ul><ul><ul><ul><li>Video Conference </li></ul></ul></ul><ul><ul><ul><li>Telecommunications </li></ul></ul></ul><ul><ul><ul><li>Correspondence/ Home Study </li></ul></ul></ul>
  107. 107. Communicating Training Opportunities <ul><li>Mailings Best Method To Keep Them Informed Of Training Opportunities </li></ul><ul><ul><li>Fliers And Newsletters </li></ul></ul><ul><ul><li>E-mail Also Mentioned For Larger Employers </li></ul></ul><ul><li>Most Prefer Quarterly Contacts </li></ul><ul><ul><li>Some More Frequent Updates --- Monthly Or As Programs Developed </li></ul></ul><ul><ul><li>Content Short And Concise If Frequent </li></ul></ul><ul><ul><li>E-mail Content </li></ul></ul>
  108. 108. Job Forecasts <ul><li>8,362 Jobs Listed As Needed Over Next Two Years </li></ul><ul><ul><li>32.6% Require No Education </li></ul></ul><ul><ul><li>51.7% Only Require High School </li></ul></ul><ul><ul><li>0.9% Require Certificate </li></ul></ul><ul><ul><li>13.2% Require Associate Degree </li></ul></ul><ul><ul><li>1.3% Require Bachelor’s Degree </li></ul></ul><ul><ul><li>0.1% Require Graduate Degree </li></ul></ul>
  109. 109. Job Forecasts <ul><li>32.6% Of The Openings In Future No Education Required </li></ul><ul><ul><li>Cashiers, Chambermaids, Clerical, Clerks, Crew Persons (Food), Customer Service Representatives, Dispense Gas, Entry Production Employees, Housekeeping, Laborers, Cleaners, Sales Associates, Casino Workers (Slot Attendants/ Cashiers/ Food/ Laborers), Stockers And Janitors </li></ul></ul>
  110. 110. Job Forecasts <ul><li>Half Of The Positions Will Require Only High School Education </li></ul><ul><ul><li>Cashiers, Clerical/ Office, Clerks, Cooks, Culinary Workers, Desk Clerks, Dishwashers, Casino Workers, Food Service, Game Operators, Housekeepers, Life Skills Trainers, Maids, Personal Financial Analysts, Retail Clerks, Sales Representatives, Security Personnel, Staff Attendants, Teacher’s Aides, Visitor/ Welcome Center Counselors And Warehouse Help </li></ul></ul>
  111. 111. Job Forecasts <ul><li>Less Than 1% Of Jobs Will Require A Certificate </li></ul><ul><ul><li>Chefs, Draftsmen, Educators, Floral Designers, Heating And Air Conditioning Mechanics, Loan Originators, LPN’s, Medical Technicians, Phlebotomists, Real Estate Salespeople And Respiratory Therapists </li></ul></ul>
  112. 112. Job Forecasts <ul><li>13% Of Jobs Will Require An Associate Degree </li></ul><ul><ul><li>Accounting Clerks, Advertising Representatives, Branch Managers, Assistant Managers, Certified Instructional Aides, Electronic Technicians, LPN’s, Middle Managers, Programmers, Radiologic Technicians, Sales Managers, Substitute Teachers And Veterinary Technicians </li></ul></ul>
  113. 113. Job Forecasts <ul><li>Less Than 2% Of Jobs Will Require A Bachelor’s Or Graduate Degree </li></ul><ul><ul><li>Bachelor’s Degrees </li></ul></ul><ul><ul><ul><li>Administration, Adolescent Counselors, Engineers, Facility Managers, Information Tech People, Marketing, Media Relations, Meteorologist, Pharmacists, Preschool Teachers, Registered Nurses, Sales Managers, Social Workers, Teachers And Zookeeper </li></ul></ul></ul><ul><ul><li>Graduate Degrees </li></ul></ul><ul><ul><ul><li>Guidance Counselor And Reading Specialist </li></ul></ul></ul>
  114. 114. Job Forecasts <ul><li>Majority Of Jobs Forecasted Are Full-Time, Year-Round Positions </li></ul><ul><ul><li>7447 Total Jobs </li></ul></ul><ul><ul><li>98% Of These Positions Offer Benefits </li></ul></ul><ul><ul><li>Larger The Employer, The More Likely Benefits Are Offered </li></ul></ul><ul><li>Part-Time, Year-Round Jobs </li></ul><ul><ul><li>604 Total Jobs </li></ul></ul><ul><ul><li>Only 21% Offer Benefits </li></ul></ul>
  115. 115. Job Forecasts <ul><li>Part-Time, Seasonal Positions </li></ul><ul><ul><li>543 Total Jobs </li></ul></ul><ul><ul><li>Virtually None Offer Benefits </li></ul></ul>
  116. 116. Academic Programs Needed <ul><li>Certificates (One-Year) (11%-22%) </li></ul><ul><ul><li>Auto Technicians, Child Development, Diesel Mechanics, Engineering, Inspectors, Management, Nursing Assistants, Plumbing And Heating, Pool Operators, Respiratory Therapists and State Certification </li></ul></ul>
  117. 117. Academic Programs Needed <ul><li>Associate Degrees (12%-28%) </li></ul><ul><ul><li>Business, Child Development, Culinary, Fire Science, Managers/ Management, Marketing, Nurses/ Nursing, Office, Registered Nurses, Sales Representatives, Supervisors And Teacher’s Aides </li></ul></ul>
  118. 118. Academic Programs Needed <ul><li>Bachelor’s Degrees (12%-37%) </li></ul><ul><ul><li>Business, Education, Engineers, Managers/ Management, Office, Registered Nurses, Sales, Social Workers, Teachers And Zookeepers </li></ul></ul>
  119. 119. Academic Programs Needed <ul><li>Graduate Degrees (5%-23%) </li></ul><ul><ul><li>Administration, Directors, Doctors, Librarians, Management, Physical Therapists, Principals, Superintendents, Teachers/ Education And Veterinarians </li></ul></ul>
  120. 120. Computer Training Needs <ul><li>Employers Use Computers In Their Business </li></ul><ul><ul><li>90% Of Larger Employers </li></ul></ul><ul><ul><li>75% Of Smaller Employers </li></ul></ul><ul><li>80%+ Using Windows 95, 98 Or 2000 As An Operating System </li></ul><ul><ul><li>25% Need Training For 6,784 Employees Identified </li></ul></ul>
  121. 121. Computer Training Needs <ul><li>Use Microsoft Office Suite </li></ul><ul><ul><li>75% Of Largest Employers And 65% Of Smaller </li></ul></ul><ul><ul><li>35% Have A Training Need For 5,384 Employees </li></ul></ul><ul><li>Internet Training (7-17%) </li></ul><ul><ul><li>1,236 Employees Identified </li></ul></ul><ul><ul><li>Basics, Navigation, Using Search Engines, Retrieval Skills, Using As A Marketing Tool, Using Web Site </li></ul></ul>
  122. 122. Computer Training Needs <ul><li>E-mail </li></ul><ul><ul><li>12% Of Larger Employers </li></ul></ul><ul><ul><li>4% Of Smaller Employers </li></ul></ul><ul><ul><li>5,590 Employees Need Training </li></ul></ul><ul><ul><li>Basics Of Using, Communicating Effectively Via E-mail And Receiving E-mail </li></ul></ul>
  123. 123. Computer Training Needs <ul><li>20%+ Need Training On Other Software </li></ul><ul><ul><li>480 Employees Need Training </li></ul></ul><ul><ul><li>Accounting Packages (QuickBooks), CAD/ AutoCAD, Microsoft Office (Excel, Access, Outlook, Word, PowerPoint), Internet Programs, Publishing And Graphics (PhotoShop, Adobe, Publisher) </li></ul></ul>
  124. 124. Computer Skills Training <ul><li>Conduct Computer Training In-House </li></ul><ul><ul><li>80% Of Employers </li></ul></ul><ul><ul><li>Would Consider Outsourcing Computer Software Training </li></ul></ul><ul><ul><ul><li>20% Of Larger Employers </li></ul></ul></ul><ul><ul><ul><li><15% Of Smaller Employers </li></ul></ul></ul>
  125. 125. Computer Skills Training <ul><li>17% Use ACCC As Primary Trainer </li></ul><ul><ul><li>Current Training Partner </li></ul></ul><ul><ul><ul><li>Private Computer Companies, Corporate Offices, State Agencies, Vocational Schools </li></ul></ul></ul><ul><ul><ul><li>Basic Computers, Microsoft Office, Excel, Spreadsheets </li></ul></ul></ul><ul><li>Almost Half Of Smallest And Largest Employers Prefer On-Site Training </li></ul><ul><ul><li>Employers With 5 To 19 Employees Prefer Educational Institution </li></ul></ul>
  126. 126. Computer Training Needs <ul><li>Have Computer Networks </li></ul><ul><ul><li>75% Of Largest Employers </li></ul></ul><ul><ul><li>Half Of Smaller Employers </li></ul></ul><ul><ul><li>10% Of Those Without A Network Are Considering Installing One </li></ul></ul><ul><ul><li>Windows NT, Peer To Peer, Triad, Hunter Corporation Software To Use </li></ul></ul>
  127. 127. Computer Training Needs <ul><li>Employers Cited A Need For Network Software Training </li></ul><ul><ul><li>22% Of Largest Employers And <12% Of Smaller Employers </li></ul></ul><ul><ul><li>2,619 Employees Need Training (One Company Accounts For 1,800 Employees) </li></ul></ul><ul><li>11% Need Training In Network Management For 68 Employees </li></ul><ul><li>10% Need Training In Computer Programming For 43 Employees </li></ul>
  128. 128. Web Site Training Needs <ul><li>Slightly More Than Half Have A Web Site </li></ul><ul><ul><li>80% Employ A Web Site Administrator </li></ul></ul><ul><ul><ul><li>10% Need Training For The Administrator </li></ul></ul></ul><ul><ul><ul><li>Web Page Design And Maintenance </li></ul></ul></ul><ul><ul><li>Without An Administrator Plan To Hire A Web Administrator </li></ul></ul><ul><ul><ul><li>10% Of Smallest Companies </li></ul></ul></ul><ul><ul><ul><li>20% Of Largest Companies </li></ul></ul></ul>
  129. 129. Web Site Training Needs <ul><li>One-Fourth Without Web Site Plan To Develop One </li></ul><ul><ul><li>15% Will Hire Trained Administrator </li></ul></ul><ul><ul><li>50%+ Will Train Current Employees </li></ul></ul><ul><ul><li>30% Will Contract Out </li></ul></ul><ul><ul><ul><li>ACCC, Stockton College And A Member Of Their Congregation </li></ul></ul></ul>
  130. 130. Educational Opportunities <ul><li>Offer Tuition Reimbursement To Employees </li></ul><ul><ul><li>60% Of Largest Employers And Only 30% Of Smaller Employers </li></ul></ul><ul><ul><li>70% Of Employers Reimburse Upon Completion </li></ul></ul><ul><ul><ul><li>Completion Defined As C Or Better, An A Or B, Passing The Class, Perfect Attendance </li></ul></ul></ul><ul><ul><li>Pay Up Front </li></ul></ul><ul><ul><ul><li>20% Of Smaller Employers And 12% Of Larger Employers </li></ul></ul></ul>
  131. 131. Educational Opportunities <ul><li>Employee Reimbursement Allowed Usage </li></ul><ul><ul><li>60%+ For Tuition </li></ul></ul><ul><ul><li>40% For Fees </li></ul></ul><ul><ul><li>40% For Books </li></ul></ul><ul><ul><li>Larger Employers Less Likely To Allow Use For Fees And Books (25%) </li></ul></ul>
  132. 132. Educational Opportunities <ul><li>Employers Require CEU’s For Their Employees </li></ul><ul><ul><li>35% Of Largest Employers </li></ul></ul><ul><ul><li>15% Of Smallest Employers </li></ul></ul>
  133. 133. Annual Training Dollars <ul><li>93 Companies Spent $2.4 Million For Training To Outside Vendors Or Sending Employees To Training </li></ul><ul><li>Majority Of Which Is Spent By Largest Employers ($2.0 Million) </li></ul>
  134. 134. Educational Composition <ul><li>25% To 35% Of Employees Have A Two-Year Or Four-Year College Degree </li></ul><ul><li>50% To 65% Have A High School Diploma Or GED </li></ul><ul><li>10% Or Less Have Not Completed High School </li></ul>
  135. 135. State Training Grants <ul><li>Past Receipt Of State Training Grants </li></ul><ul><ul><li>15% Of Larger Employers </li></ul></ul><ul><ul><li>2% Of Smallest Employers </li></ul></ul><ul><ul><li>Areas </li></ul></ul><ul><ul><ul><li>Computers, English As A Second Language, Basic Skills, ISO, Math/ Science, Management Development And Public Safety </li></ul></ul></ul><ul><ul><li>Providers </li></ul></ul><ul><ul><ul><li>ACCC (36%) </li></ul></ul></ul><ul><ul><ul><li>Private Vendors, Rowan University </li></ul></ul></ul>
  136. 136. State Training Grants <ul><li>Interest In Future State Training Grants </li></ul><ul><ul><li>50% Of Larger Employers </li></ul></ul><ul><ul><li>35% Of Smallest Employers </li></ul></ul><ul><ul><li>Areas Of Interest </li></ul></ul><ul><ul><ul><li>Auto Mechanics, Computers, Customer Service, Diesel Mechanics, Education, Food And Beverage, Hospitality and Culinary, Management, Medical, HVAC, Restaurant, Retail, Sales, Supervision </li></ul></ul></ul><ul><ul><ul><li>Areas Too Numerous To Mention And Specific To The Employers </li></ul></ul></ul>
  137. 137. Employment Outlook <ul><li>Full-Time Employees </li></ul><ul><ul><li>12%-35% Are Anticipating Increase In Employees </li></ul></ul><ul><ul><li><2% Are Anticipating Decrease In Employees </li></ul></ul><ul><li>Part-Time Employees </li></ul><ul><ul><li>22% Expect To Increase Employees </li></ul></ul><ul><ul><li><2% Expect To Decrease Number Of Employees </li></ul></ul>
  138. 138. Employer Characteristics <ul><li>342 Employers Represent More Than 45,000 Full-Time Employees In The Service Area And 6,000 Part-Time Employees </li></ul><ul><li>40%+ Are In Service, 30% In Retail And 17% Of Larger In Government </li></ul><ul><li>65%-75% Want A Summary Copy Of The Survey Results </li></ul>
  139. 139. Employer Scan Results: Impact On Product Lines
  140. 140. Product Area: Customized Training <ul><li>Increase Private Pay </li></ul><ul><ul><li>Continue Working With State Training Grants </li></ul></ul><ul><ul><li>Market Growth Will Be In Private Pay </li></ul></ul><ul><ul><li>Definition Of Product Lines </li></ul></ul><ul><ul><li>Corporate And Workforce Development </li></ul></ul><ul><ul><ul><li>Open Classes Leading To Customized Contracts </li></ul></ul></ul><ul><ul><li>Newsletter (Computer Brochure Excellent) </li></ul></ul><ul><ul><li>Marketing To Employers </li></ul></ul><ul><ul><ul><li>Packaging Programs </li></ul></ul></ul>
  141. 141. Product Area: Center For Regional/ Business Research <ul><li>Majority Of Need For Research Services Are For The Smaller Employers </li></ul><ul><ul><li>Do Not Have Any Budget And Unable To Pay Amount Needed For Services </li></ul></ul><ul><ul><li>Market Niche May Be In Subscription Research Services </li></ul></ul><ul><ul><ul><li>ACCC Conducts Research On Topics Of Interest To Small Employers, For Example, Media Usage Of Consumers </li></ul></ul></ul><ul><ul><ul><li>ACCC Then Sells The Same Research Results To Numerous Small Firms For Lower Price </li></ul></ul></ul>
  142. 142. Product Area: Center For Regional/ Business Research <ul><li>Possibility Of Partnering With Local Media To Offer Services </li></ul><ul><ul><li>Newspaper, Radio Stations Or Television Stations </li></ul></ul><ul><ul><li>The Media Offer The Subscription As A Service To Their Advertisers And Eliminates The Need For ACCC To Direct Market </li></ul></ul><ul><li>Direct Market The Research Capabilities Of ACCC To The Major Employers With A Glossy Piece </li></ul>
  143. 143. Product Area: Casino Institute <ul><li>Consumer Market Appears To Have Dried Up With New Regulations </li></ul><ul><ul><li>Due To Industry And Political Considerations Cannot Simply Drop Program </li></ul></ul><ul><ul><li>Possibility Of Program Expansion To Create Revenue While Continuing The Open Enrollment Classes </li></ul></ul>
  144. 144. Product Area: Casino Institute <ul><li>CCI Has Developed A Reputation Nationally For The Police Officer Gaming </li></ul><ul><ul><li>Develop Two Specific Program Packages </li></ul></ul><ul><ul><ul><li>Market Are Those Considering Adding Gaming In An Area And Its Impact On Law Enforcement </li></ul></ul></ul><ul><ul><ul><li>Market To Current Police Forces Who Have Gaming Programs To Market </li></ul></ul></ul><ul><ul><ul><li>Offer These As Seminar Series Several Times A Year, Annual Update Conference Each Year </li></ul></ul></ul><ul><ul><ul><li>Develop A Direct Mail Marketing Campaign To State And Local Law Jurisdictions </li></ul></ul></ul>
  145. 145. Product Area: Casino Institute <ul><li>Evaluate The Feasibility Of Developing Internet Based Or CD-ROM Based Training For Police Force Gaming </li></ul><ul><ul><li>Market Would Be For A Jurisdiction Who Has Attended Seminar Series And Had A Change In Personnel They Want To Bring Up To Speed Quickly </li></ul></ul><ul><li>Evaluate The Feasibility Of Adding Gaming Management Credit Program </li></ul><ul><ul><li>Credit And Noncredit Options </li></ul></ul>
  146. 146. Product Area: Job Readiness With Workfirst New Jersey <ul><li>Continue Job Readiness Programs Targeted To State Program And Stay Alert To Changes In Funding Environment </li></ul><ul><li>Repackage The Job Readiness Program Into A Pre-Employment Training Program For Area Companies </li></ul><ul><ul><li>Marketed As A Job Readiness Institute </li></ul></ul><ul><ul><li>Training Includes Job Readiness, Computer Skills, Basic Technical Skills (Depending On Company Need, Customer Service, ESL </li></ul></ul>
  147. 147. Management Issues
  148. 148. Potential Issues To Address <ul><li>Managers Of Units Defined As Entrepreneurial Need Entrepreneurship Training </li></ul><ul><ul><li>Specifically In The Areas Of Developing Business Plans, Fiscal Planning, Management And Marketing </li></ul></ul><ul><ul><li>Academic Managers Do Not Automatically Understand Requirements Of Running A Small Business </li></ul></ul><ul><ul><li>Fiscal And Marketing Staff Also Included </li></ul></ul>
  149. 149. Potential Issues To Address <ul><li>Once Trained, The CE Entrepreneurial Managers Should Be Given Autonomy Over Resources </li></ul><ul><ul><li>Human And Fiscal </li></ul></ul><ul><ul><li>With That Autonomy Goes Accountability </li></ul></ul><ul><ul><ul><li>No “Bail Out Money” </li></ul></ul></ul><ul><ul><li>Can Include Institutionally Provided Resources But Must Be Defined Clearly Up Front </li></ul></ul>
  150. 150. Potential Issues To Address <ul><li>Appoint A Chief Fiscal Officer For Continuing Education Whose Has Responsibility For Providing Coordination Of All CE Fiscal Affairs </li></ul><ul><ul><li>Assist Unit Managers In Development And Monitoring Of Budgets </li></ul></ul><ul><ul><li>Oversight Of Budget And Fiscal Record Keeping For CE </li></ul></ul><ul><ul><li>Recommending To Dean The Fiscal Policies And Procedures Needed To Ensure Viability </li></ul></ul>
  151. 151. Potential Issues To Address <ul><li>Clearly State Annual Revenue Expectations For Each Entrepreneurial Unit And CE As A Whole </li></ul><ul><ul><li>First Step In Budget Development Process </li></ul></ul><ul><ul><li>Clearly State That CE In The Aggregate Will Finish The Year In A Revenue Positive Position </li></ul></ul><ul><ul><ul><li>X% More Than Expenditures </li></ul></ul></ul><ul><ul><li>Ability To Support Revenue Negative Units </li></ul></ul>
  152. 152. Potential Issues To Address <ul><li>CE Should Be Allowed To Retain A Portion Of The Free Balance At The End Of The Year </li></ul><ul><ul><li>Distribution To Units In CE </li></ul></ul><ul><ul><li>Entrepreneurial Managers Must Receive A Reward For Fiscal Successes </li></ul></ul><ul><ul><li>Allows Investment In New Programs That May Need Cash To Grow </li></ul></ul>
  153. 153. Potential Issues To Address <ul><li>Development Of A Venture Capital/ Innovative Program Development Fund To Provide A Source Of Support For Entrepreneurial Managers </li></ul><ul><ul><li>Used As An Internal Grant Program To Support New Ventures And New Program Development </li></ul></ul>
  154. 154. Potential Issues To Address <ul><li>Within This Model, CE Managers Should Develop Their Own Marketing Plans And Be Responsible For Funding From Their Units’ Resources </li></ul><ul><ul><li>College Marketing Still Assists In Production And Marketing Plan Development </li></ul></ul><ul><ul><ul><li>Need A Liaison For CE In Marketing </li></ul></ul></ul><ul><ul><li>Out-Of-Pocket Paid By CE Rather Than Searching Institutionally For Funds </li></ul></ul>
  155. 155. Potential Issues To Address <ul><li>CE Products Must Be More Clearly And Logically Differentiated From The Consumer Viewpoint </li></ul><ul><ul><li>Current Differentiation Between “Products” And Units Responsible For Developing And Administering Is Confusing </li></ul></ul>
  156. 156. Potential Issues To Address <ul><li>Five Areas Of Product Concentration Do Not Match The Organizational Framework Of The CE Division </li></ul><ul><ul><li>Realign The Organizational Chart To Match The Product Areas </li></ul></ul>
  157. 157. Potential Issues To Address <ul><li>The Relationship Between Credit And Noncredit Administrative Units In The College Needs Immediate Attention </li></ul><ul><ul><li>Bridges Need To Be Built </li></ul></ul><ul><ul><li>Curriculum (Credit And Noncredit) Developed </li></ul></ul><ul><ul><li>Collaborative Approach To Curriculum Development And Staffing </li></ul></ul><ul><ul><ul><li>Minimally Drawing On Expertise Of Credit Faculty As Advisors To Noncredit Administrators </li></ul></ul></ul>
  158. 158. Next Steps For Atlantic Cape Community College
  159. 159. First Step --- Organize <ul><li>Develop Task Forces For Each Product Line </li></ul><ul><li>Evaluate The Market Data And The Recommendations </li></ul><ul><li>Determine The Challenges Facing Implementing The Recommendations </li></ul>
  160. 160. Second Step --- Develop The Plan <ul><li>Set Priorities For Each Product Line (Based On Recommendations) </li></ul><ul><li>Set Goals </li></ul><ul><li>Quantitative Benchmark </li></ul><ul><li>Methods Of Evaluation </li></ul><ul><li>Time Frame </li></ul><ul><li>Cost/ Budget Impact </li></ul><ul><li>Responsibility </li></ul>
  161. 161. Third Step - Implement The Plan <ul><li>Don’t Let It Sit On The Shelf </li></ul><ul><li>Coordinate Across Campus </li></ul><ul><li>Relationship To Other Areas </li></ul>
  162. 162. Communicate <ul><li>Communicate </li></ul><ul><li>Communicate </li></ul><ul><li>Communicate </li></ul>
  163. 163. Atlantic Cape Community College <ul><li>QUESTIONS? </li></ul>
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