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"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
"10 Tough Questions"
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"10 Tough Questions"

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  • 1. Ten Tough Questions When we opened the doors in 2005, our number 1 rule was to take care of one customer at a time. Thousands of deals later, this is still our number 1 rule. We have analyzed and researched the tendencies of customers that get the “Best Deals” and have found many things that these customers have in common. They ask very good questions before they spend their hard earned money on the purchase of an automobile. The material you are about to read in this complementary eBook will help you Save Time and Money and you can prevent you from being a victim of potentially unethical or dishonest car dealers. “10 Tough Questions” is Powerful! We will give you our decades of experience and let you in on this “Secret Information” that other dealers do not want you to know. In the next few pages we will tell you the 10 Tough Questions you should ask a car dealer or a private seller before you buy any vehicle. We encourage and look forward to your feedback regarding this complementary eBook. Please feel free to write us with your comments at the address listed at the end of this publication. Thank you for your interest. “10 Tough Questions” 1
  • 2. Ten Tough Questions Can you provide references or testimonials from people you have done business with in the past? Very few car dealers can answer this question. In many cases this is because they have very few satisfied customers. Many dealerships simply continue to “buy” new customers through their advertising efforts, instead of creating “raving fans” and building their business on repeat and referral business. If a dealer doesn’t have list of satisfied customers who you can contact regarding their purchases or letters of recommendation and references from people they have worked with in the past, you should consider shopping elsewhere. Many dealers lure customers into the dealership with big promises, only to hassle them with high pressure tactics when they get there. Those dealers don’t have lifetime “raving fan” customers. We recommend that you do not do business with any dealer who doesn’t have a long list of happy customers. At Sons Suzuki, www.sonssuzuki.com, we have a long list of very happy customers from all over the Southeast – and we have the testimonials to back it up. When you come in, you won’t be able to miss seeing them. 2
  • 3. Ten Tough Questions What do you do to prepare your vehicles for sale? Just like you demand to know if your Doctor is qualified to handle your health or if your Financial Planner is qualified to handle your money, you should want to know more about the qualifications of the people who are handling your automotive needs. I always recommend that you purchase from a dealer who services what they sell. Notice that every new car showroom in the United States has a service department directly behind it. Cars are man-made, and cars break. Make sure your dealer has the state of the art facility, the equipment and the qualified technicians to stand behind what they sell. At Sons Suzuki, www.sonssuzuki.com, every single car on our lot has been inspected by an ASE Technician in a state of the art facility with all of the modern technology and diagnostic equipment. We are always happy to provide you with a written copy of any mechanical or cosmetic recondition we do to any vehicle we offer for sale. Because we are so picky about what we sell (we look at over 100 vehicles to pick 1 good enough to make it to the lot), our average vehicle has had over $750 in reconditioning invested in it prior to sale. It is hard to put a price on that kind of Peace of Mind! There are three things you can do to get more value in your trade: 1. Don’t get your car washed, but get it detailed. The better it looks, the more you will get for it 2. Get your oil changed 3. Have your maintenance records in your glove box. Doing these three things will get you 10-15% more for your trade. 3
  • 4. Ten Tough Questions Can I see “The Books” on the vehicles that I am interested in? Want to see a salesperson turn a shade of green? Throw “The Books” at them… • Can I see both the NADA and Kelly Blue Book values on the vehicles that I am interested in? • Can I see an CarFax report on the vehicles that I am interested in? • Can I see copies of what you did to prepare the vehicle for sale? Most dealerships don’t want to talk about the book values, but it is always in your best interest to research the book value of any vehicle you are interested in. Some vehicles that are more in demand will bring a premium price, often under book value. Other very common vehicles should be priced in line with the book values. CarFax reports will provide you with information regarding the vehicles previous damage, recalls, factory buybacks, lemon law vehicles, and title history. Insist that that the dealership provide you with this so that you can make an informed decision. Ask for a copy of any repairs done to the vehicle prior to sale. Make sure that safety items have been checked and addressed as necessary. Keep a copy of repairs filed away for future reference. Remember, you should never have to drive the vehicle to the family mechanic to take care of issues that should have been done at the dealership. At Sons Suzuki, www.sonssuzuki.com, you are likely to hear the phrase “No Problem, Be Happy To!” if you ask these questions. “Yes”, we are always happy to provide book values on any vehicle we sell. “Yes”, we are always happy to provide you with a CarFax report, and give you all copies of work done on our vehicles. 4
  • 5. Ten Tough Questions Do you have any Money Back Guarantees? Caveat emptor is Latin for “Let the buyer beware”. There is no 3-Day “Cooling Off” period on MOST car transactions in the State of Georgia or the State of Tennessee! Most sales take place at a dealership, which voids the “Cooling Off” rule that was set up by the Federal Trade Commission, since the vehicle would be purchased from the seller’s usual place of business. You must educate yourself and gather all the facts! Here is the challenge: • Sometimes customers make mistakes! • Sometimes Car Dealers make mistakes! Ask what happens if you change your mind. Ask what happens if your mechanic says that you bought a bad car. Ask something! At Sons Suzuki, www.sonssuzuki.com, we take the worry, pain, fear, and frustration out of buying a used vehicle! Every car, truck, van, or SUV comes with our “72 hour ‘Love it or Leave it’ Money Back Guarantee”. You can return the vehicle for any reason. And we won’t pressure you into buying another vehicle or keeping the one you bought. Simply bring it back in the same condition in which it was purchased, and you will get a full refund…No Questions Asked. See store for details. 5
  • 6. Ten Tough Questions What is my FICO credit score? It is not uncommon for dealers to tell you that you have worse credit than you actually do. This allows them to penalize you with higher rates, which allows them to make more money. This is pulled on people with good credit too, as it works well because most people do not know their own credit score. It’s funny, most people know their blood pressure and their cholesterol levels, but they don’t know their credit score. If a dealer won’t show you a copy of your credit score from one of the 3 major credit bureaus, LEAVE. (They can’t give you a copy of your credit bureau, but they can show you your 3-digit FICO score). 6
  • 7. Ten Tough Questions How long should I finance my next vehicle so I won’t get Upside Down? This is a question that many buyers have in today’s market. The first step in this process is knowing your own buying cycle. Some people will only have their car for 2 years and some will drive them until the wheels fall off. The second step has to do with the dealership. The Sales Manager has to do a proper interview with the customer to ensure they find the best financing for you, depending on your driving habits and buying cycle. The rule of thumb would be that you should be ready to get a new vehicle every 3 years, you should not finance for more than 5 to 6 years to keep from being upside down. 7
  • 8. Ten Tough Questions Can you help me arrange financing at competitive rates with Good Credit History? Or can you help me arrange financing with a Poor Credit History? Many dealers will be able to connect you with exceptional rates and finance sources if you have good or excellent credit, but many dealers fail to help people who have had credit challenges in the past. We are personally very passionate about this topic. We have all had credit challenges in the past. That does not mean, though, that you or anyone else should be treated anything other than exemplary. Many banks and finance companies base their decision to loan you money in large part based on the relationship they have with the dealer. A dealer who has good relationships with finance companies will be better able to help you obtain financing. Building these relationships takes time, energy, and patience – which many people lack. During the past 18 years, not a day has gone by that I haven’t given out tips to anyone who is willing to listen about how to raise your FICO score and how to improve your credit rating. Our team of “Finance Gurus” have help thousands of people who have had credit problems obtain fair financing. We have over 100 years of combined experience in the field of automotive leading. We have a list of lenders and happy customers available to you to see and we will never hassle you about your credit! 8
  • 9. Ten Tough Questions What are you offering me on my trade in? Most people who choose to upgrade their vehicle currently own another vehicle. This usually leads to a dealer trade-in. Trade-in prices are based on market conditions and vehicle condition with a strong influence from the NADA book, Black Book, or Kelly Blue Book. When you are presented with an offer for your trade-in, you should ask how that compares with the Book values. If there is a big unexplainable difference, you should leave. When looking at these book values look for a few items: 1. Make sure that the proper region or zip code is chosen. Many dealers change the region or zip code to raise or lower book values to their benefit. 2. Make sure that the proper equipment is used in the assessment. Again, adding or deleting equipment from the list will change the value. 3. Make sure the proper condition evaluation is given on your vehicle. Vehicles range from “Excellent, Good, Fair, or Poor”. Make sure you are given an explanation of your evaluation. At Sons Suzuki, www.sonssuzuki.com, we include the Book value of your trade-in along with our complementary appraisal of your vehicle so that you can see for yourself that we aren’t playing games. 9
  • 10. Ten Tough Questions Why should I buy a car from you versus anyone else? Most dealers will tell you that you should choose them because of Price or Service. Low price in the car business is an empty promise. All vehicles are priced based on supply and held in check by book values. Generally, you will get a similar price no matter where you shop. Service is another poor answer to this question. You should EXPECT service! Providing good service should be a requirement, not a bonus. When we are asked that question, we share with our customers the ten things we believe separate us from our competition. At Sons Suzuki, www.sonssuzuki.com,: 10. Volume Selling 9. No High Pressure Selling 8. Family Owned and Operated 7. Over $15 Million in Inventory 6. #1 Volume Suzuki Dealer in Georgia 5. Saturday Service 4. Vehicles to Fit Every Budget 3. Service Rewards Program 2. Deal Directly with a Manager 1. 3 Day Money Back Guarantee 10
  • 11. Ten Tough Questions Should I lease or buy my next vehicle? Leasing: A Non-Equity Purchase. ---When you lease a car, you do not own the vehicle. A leasing company usually owns the vehicle, and lets you “rent” it over a specified amount of time. Purchasing: An Exchange of Money for a Product. ---When you purchase a vehicle, you own the vehicle. You never have to return it to a company. Which is better? Leasing: Up-front costs may include first month’s payment, a refundable deposit, taxes, registration, and fees. You must return the vehicle at the end of the specified time, or you can take the option of then purchasing the vehicle from the leasing company. Buying: Up-front costs include the cash price or down payment, taxes, registration, and fees. The car is yours after you pay the cash price, or you finish out the financing contract. Pick your purchase or lease source carefully. Deal with experts. Ask friends and/ or co-workers who could refer you to someone with whom they may be comfortable. Understand WHAT you are signing BEFORE you sign! Most of consumer unhappiness is caused by misunderstandings not cleared up before they sign the contract. You should now be a very informed shopper. One closing thought on leasing, most leases are based on mileage around 10k per year. If you drive more than that, and the average driver does, it could cost you up to $0.50 per extra mile. 11
  • 12. Ten Tough Questions Thank you for the chance to share this information with you. Please accept our invitation to contact us whenever you have a question about car buying or are thinking about buying a vehicle for yourself or someone you love. Sons Suzuki www.sonssuzuki.com 12

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