“Emergent Collective One” – All the Little Pieces…

‘EMERGENT COLLECTIVE ONE’ ALL THE LITTLE PIECES… presented by Joseph Labrecque FITC Unconference at Adobe MAX - Los Angeles, CA August 12th, 2010

Joseph Labrecque Flash Platform Developer Multidisciplinary Digital Artist Adobe Education Leader • University of Denver  Senior Multimedia Application Developer  Center for Teaching and Learning • Fractured Vision Media, LLC • An Early Morning Letter, Displaced JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 2

Topics Covered • Emergent Collective One • Initial Idea • Call for Contributors • Gathering the assets • Cover Art • Assembling the Art Book • CD-Audio Production • Download Packages • The Gateway JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 3

Emergent Collective One • Compilation album featuring developers from across the community • Covers contributions from those working in Flash, Flex, ActionScript, AIR, ColdFusion, Linux, Lisp, PureMVC, PHP, and Unity 3D • A serious collection – not some techie joke. • A way to promote contributors in both their development and audio • Free! JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 4

Initial Idea • Twitter! (big time) • All these people talking about music projects they are involved in… • Visiting weblogs – seeing the author being involved in some sort of audio. • Has anyone ever done this? JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 5

Call for Contributors • 2 months • Agreement • ftp • Text • Audio • Art http://inflagrantedelicto.m emoryspiral.com/2010/04/ community-project-music- compilation-cd/ JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 6

Gathering the assets • Got submissions right away • CodeBass was born! http://codebass.net/ • Extra boost to the submissions through CodeBass tweets and articles. • Almost too many tracks! JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 7

Cover Art • Didn’t want to do it myself – keep it separate from my work • Someone from an additional community to contribute • Need a female to contribute!!! • Tagged my wife • Lots of pieces together • Form a whole JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 8

Assembling the Art Book • InDesign CS5 • Assets and text from contributors • Photography • Generate thread designs using HYPE framework JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 9

CD-Audio Production • Didn’t want to color the various tracks to much… but… • Levels and slight EQ • Small bit of compression and some dithering to gel it all • Needed to all sound like it belonged together JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 10

Download Packages • First generated the CD-Audio disc • BIN/CUE files retaining full CD-TEXT data • High quality MP3 files with full ID3 data • Downloadable PDF booklet • Flash based web booklet JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 11

The Gateway • Flash based web booklet embed • Download links for each item • iWebTunes/MP3PlayList playback of low-quality MP3 files http://github.com/OpenAS3/MP3PlayList • Links to each contributor • Integrated Google Analytics in HTML for download event tracking and in iWebTunes for Flash playback tracking. JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 12

Digital Distribution and Promotion • Articles in CodeBass • Personal blog • Contributors • Lots of Tweets • Ad slides within presentations • Ads within screencasts • PHP community (BIG push) http://fracturedvisionmedia.com/FVM005/ JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 13

Some Stats… August – October FVM005_MP3.zip 1866 downloads FVM005_CDR.zip 361 downloads JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 14

Emergent Collective One – Free Download Download the complete community compilation: http://bit.ly/FVM005 JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 15

JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 16

Emergent Collective Two - 2011 Follow @JosephLabrecque on Twitter for announcements! JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 17

Closing… Blog: http://inflagrantedelicto.memoryspiral.com/ Twitter: @JosephLabrecque Email: Joseph.Labrecque@du.edu Thank you… JOSEPH LABRECQUE - "EMERGENT COLLECTIVE ONE"... ALL THE LITTLE P IECES 18

“Emergent Collective One” – All the Little Pieces…

by Joseph Labrecque on Oct 26, 2010

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“Emergent Collective One” – All the Little Pieces… — Presentation Transcript

http://inflagrantedelicto.memoryspiral.com	6
http://roundup.flepstudio.org	1