ADOBE EDUCATION BLOG:GET WRITING! (nitty-gritty) Joseph Labrecque AEL Webinar | March 22nd 2012
WHO AM I? Joseph Labrecque, MA University of Denver - OTL Senior Interactive Software Engineer Adjunct Faculty Fractured Vision Media, LLC Proprietor Twitter: @JosephLabrecque Web: http://josephlabrecque.com/
YOUR PROFILE• Who are you? Let people know!• Short and precise – but be sure to list your expertise and accomplishments!• Let it read as though you are open to engagement and have an interest in speaking with others.• Link to additional resources.
GRAVATAR• Having a photo will personalize and humanize your writing.• Gravatar is used by many WordPress themes and can be used across domains.• Can show up in your bio and often is displayed in comments as well.http://gravatar.com
TAGS AND CATEGORIESCategories and tags are employed by WordPress indifferent ways.• CATEGORIES: Used mostly as high-level organizers for content.• TAGS: Used for quick, fine-grained metadata placement.Categories should be fixed and permanent. Tags areall over the place.
PUBLISHED, DRAFT, SCHEDULEDPosts have a number of different statuses.• PUBLISHED: it’s live!• DRAFT: a work in progress – private.• SCHEDULED: private now – but will switch to published at a certain date and time.Updates should always be marked clearly fortransparency and trust.
COMMENT MODERATIONLearn to differentiate between real people andspammers. Spam is a huge problem!• Be sure to engage and reply to valid comments.• Be aware of spammers and learn how to detect them.“Great post! This is just what I’ve been looking for!” - name links to viagra22now77.com“This is a good website and very instructive. I will come back on this blogto read your articles.” - name links to buyrussianwives.com
VOICE USAGE• Speak with authority.• Your audience is the world.• A blog post is not a private discussion forum.• Even when comments are mean or off-putting, maintain composure.
VIDEO BLOGGINGVideo is a powerful communications medium!• Short 2-7 minute demonstrations.• Used alone or alongside written material.• Video can be shareable.• Share with the Education Exchange!
GETTING PUBLISHEDThe more you publish, the more offers you will getto write for others.• Maintain a personal and business blog.• Contribute to Adobe Education Leaders blog.• Guest Articles for other publications. (ZDNet, ActiveTuts+, Transitioning.to, InsideRIA, Codebass)• Expand into the world of video and books.