Patron=Driven Acquisition and University Presses


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Presentation by Becky Sharp of The Johns Hopkins University Press. This presentation covers a survey of university presses with regard to PDA or patron-driven acquisition.

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Patron=Driven Acquisition and University Presses

  1. 1. Uh-oh!: UPs on PDA Becky Brasington Clark Johns Hopkins University November 4, 2010
  2. 2. Survey of University Presses To gauge perceptions of impact of patron- driven acquisition Online survey to member presses of AAUP AAUP: 130 members, of which about 100 are affiliated with U.S. research institutions Requested one response per institution Gathered 42 responses
  3. 3. Five Areas of Concern PDA and Host Institutions Library Perceived Impact of PDA Scholarly Monograph Publication Strategy Perceived Impact on Scholarly Monographs Use In Tenure And Promotion Ebook Publication Strategy
  4. 4. Great degree of familiarity 93% of respondents already familiar with PDA 64% from conferences/seminars 47% from colleagues 39% from e-book vendors 14% from wholesalers
  5. 5. How often have you spoken to yourhost institution’s library about PDA? 50%: Never 50%: Occasionally 0%: Frequently
  6. 6. Is your library participating in PDA? 46%: Don’t know 33%: Yes 21%: No
  7. 7. Potential Impact of PDA on Sales 54%: Negative 19.5%: Positive 19.5%: No idea 7%: No impact
  8. 8. What Percentage of Your Sales Comefrom Scholarly Monographs? Scholarly monographs generate more than 40% of revenue for 60% of respondents
  9. 9. How would PDA impact your outputof scholarly monographs? 56%: We would publish the same number 31%: We would publish fewer 13%: No opinion/no idea
  10. 10. How would PDA impact your abilityto forecast sales? 68%: It will be more difficult to forecast 12%: No impact 10%: It will be easier to forecast 10%: No opinion/no idea
  11. 11. Percentage of monographs that areassociated with tenure/promotion For 39% of respondents, more than 40% of monographs they publish are associated with tenure/promotion
  12. 12. PDA’s impact on the role ofmonograph in tenure and promotion Do you think the widespread adoption of patron-driven acquisition could have a negative impact on the role of the scholarly monograph in supporting tenure or promotion? 58%: Yes 24%: No 18%: No idea/no opinion
  13. 13. E-book strategy How does your press publish its e-books in relation to its print books? 62.5%: Simultaneously 19%: 60-180 days after print 15.5%: 30-60 days after print 3%: Prior to print
  14. 14. E-book strategy If you don’t publish simultaneously, what is your rationale? 63%: Strategic decision to embargo 56%: Would like to publish simultaneously but haven’t perfected workflow
  15. 15. E-book strategy Has your press opted into patron-driven acquisition options offered by various e-book vendors? 57%: No 43%: Yes
  16. 16. E-book strategy If no, why not? 77%: Taking wait-and-see attitude 18%: Intend to, but haven’t yet 5%: Don’t intend to