Open Innovation & eco-innovation


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Open innovation & its added-value for eco-innovation

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Open Innovation & eco-innovation

  1. 1. Open Innovation in Global Networks OECD 2008 Joseph Iturbide - Econoving - Thursday, October 16, 2009
  2. 2. Outline Open Innovation… …in global networks… Position …through different modes… …is implemented, … Impact …influences policy making… …and is persuasive for us, eco-innovators, Influence especially in the integration seminar!
  3. 3. Open Innovation (1/2)… •From closed to open innovation => semi-permeable company boundaries.
  4. 4. Open Innovation (2/2)… • Outside-in: sourcing & integrating the external knowledge + inside-out: bringing ideas to market = open innovation • From Intellectual Property to Intellectual Partnership? • 3 types of open innovation: - purchasing-based open innovation: purchase inputs from other parties. - collaborative open innovation: partnerships to innovate together in view of a common goal. - open access innovation: anyone can contribute to the innovative process. • From manufacture-centric innovation to user-centric innovation. benefit from selling benefit from using
  5. 5. …in global networks (1/2)… • A more open innovation model generates revenues from knowledge developed in house that is largely unused by the firms… & generate cost & time savings by using external development.
  6. 6. …in global networks (2/2)… • Global sourcing to sense new market and technology trends =>geographic dispersion of MNEs to create rather than to diffuse knowledge • Location of new R&D facilities depends on the presence of other firms and institutions, from which the investing firms can benefit => depends on the Regional Innovation System. • The global networks are different depending on how radical the innovation is and how similar the participating companies are.
  7. 7. …through different modes (1/2)… • Depending on wether an industry is prone to Open Innovation or not, - globalisation - technological intensity - technology fusion - new business models - knowledge leveraging.
  8. 8. …through different modes (2/ 3)… Depending on wether an industry is prone to Open Innovation or not, the ways of open-innovating are different: > strategic autonomy vs time >
  9. 9. …through different modes (3/ 3)… Depending on wether an industry is prone to Open Innovation or not, the ways of open-innovating are different: >suitability for core, non-core and unfamiliar markets and technologies
  10. 10. …is implemented,… • …in Saint-Gobain: multi-sector/multi-center programmes =>leverage cross-disciplinary expertise, identify and satisfy common needs such as upstream competences (academia, consultants) and downstream competencies (market knowledge, contacts). • Philips: Campus Eindhoven: technologically advanced firms together on the same site. =>attract new high-tech companies and research groups. • Omron: Kyo-So: partners for collaboration from outside are invited to have their own pilot office in the Kyo-So area => open and creative atmospere
  11. 11. …influences policy making,… • Universities & public research organisations: source of basic knowledge & potential partners. • Balance research efforts and investments in specific fields. • Networks remain important but integration across fields and borders may require different interfaces and competencies. • Sharing intellectual property may require different kinds of management tools in firms and public research organisations. • Invest in people, foster cross-functionality, mobility and a culture of innovation. • Public support for non-technological innovation, service firms and for building market demand for innovation. • Open national R&D programmes, capturing national benefits from cross-border spillovers of the networks of innovative firms. • Build a strong knowledge base to develop next-generation innovation policies.
  12. 12. …is persuasive for us, eco-innovators, especially in our seminar! • The networks of innovation of multinational enterprises (MNEs) create cross-border nodes between regional/national systems of innovation. • Larger firms innovate more openly than small firms. • Geographical proximity matters in global innovation networks. • Theft of intellectual property (IP) is perceived as the most important risk to global innovation networks. • Science, technology and innovation policies can no longer be designed solely in a national context. • Most companies possessed limited expertise for managing innovation.
  13. 13. Bibliography • Gassmann, O. (2006), « Opening up the Innovation Process: Towards an Agenda », R&D Management 36 (3), p.223-228. • Van Hippel, E. (2005), Democratizing Innovation, Cambridge, Massachusetts. • Conseil d’Analyse Economique (2008), « Innovation et compétitivité des régions », La documentation Française, • Claude Dupuy and Antje Burmeister (2003), « Entreprises et territoires, les nouveaux enjeux de la proximité », les études de la documentation Française.