Recruiter conference - Orange County

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Recruiter conference - Orange County

  1. 1. Follow us @HireOnLinkedIn EducateIn Orange County Leverage your LinkedIn Presence, Search & Reach more efficiently, walk away educated.
  2. 2. Follow us @HireOnLinkedIn Stephanie Wilbrandt Solutions Consultant LinkedIn Joe Rocha Recruitment Product Consultant LinkedIn
  3. 3. Follow us @HireOnLinkedIn Ron Nash Founder The In Academy
  4. 4. “It’s not the strongest species that survive, not the most intelligent but the ones most responsive to change” – Charles Darwin
  5. 5. Follow us @HireOnLinkedIn A Moment of Silence for the Fallen…. 6
  6. 6. Follow us @HireOnLinkedIn Carpe Diem 7
  7. 7. Follow us @HireOnLinkedIn Remember? 8
  8. 8. Follow us @HireOnLinkedIn 9
  9. 9. Follow us @HireOnLinkedIn What Does This Mean? 10 Participating in the social media conversation and creating a social media recruiting strategy is absolutely necessary to ensure that you are competitive in the recruiting game i i i
  10. 10. What is LinkedIn?
  11. 11. Follow us @HireOnLinkedIn 12
  12. 12. Follow us @HireOnLinkedIn 277M+ Members worldwide +2 New members per second 187M Monthly unique members LinkedIn: A Global Pool of Talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 13M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 13
  13. 13. Expanding Your Presence On LinkedIn
  14. 14. Follow us @HireOnLinkedIn Think About It Like This… 15
  15. 15. Follow us @HireOnLinkedIn This is Your Chance… 16
  16. 16. Follow us @HireOnLinkedIn How People Engage with Your Agency People researching your employees People researching your company People currently following your company Organic Traffic: InMails, Telephone Calls, Emails, Meetings 17
  17. 17. Follow us @HireOnLinkedIn What is a Follower  A LinkedIn member who has selected to continually get information from your organization. – Potential candidate – Potential client – Potential employee of your firm 18
  18. 18. The #1 activity on LinkedIn…
  19. 19. Follow us @HireOnLinkedIn Build a Compelling Profile  Add a picture  Include a creative headline  Write an elevator pitch  Point out your skills  Show, don’t tell  Ask for recommendations  Own your public profile’s URL 20
  20. 20. Follow us @HireOnLinkedIn 21
  21. 21. Follow us @HireOnLinkedIn LinkedIn Company Pages 22
  22. 22. Follow us @HireOnLinkedIn Above & Beyond with LinkedIn Career Pages 23
  23. 23. Follow us @HireOnLinkedIn 24 Members are more engaged with the companies they follow on LinkedIn… 78% More likely to accept Recruiter InMail 6x More likely to view LinkedIn Career Page
  24. 24. Follow us @HireOnLinkedIn Build a Community: Engage, Analyze, Optimize Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop Branding Assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO 25
  25. 25. Follow us @HireOnLinkedIn Consider the Member Experience 26
  26. 26. Follow us @HireOnLinkedIn Consider the Member Experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app When they research your company 27
  27. 27. Follow us @HireOnLinkedIn Consider the Member Experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app When they research your company 28
  28. 28. Search with Recruiter
  29. 29. Follow us @HireOnLinkedIn Preparing for the Hunt 30  Are you connected to your clients, coworkers, & industry?  Have you joined professional groups?  Have you updated your Profile to broadcast your search?
  30. 30. Follow us @HireOnLinkedIn Mix Up Your Search Strategy 31 And you thought the red ones were rare!  Conceptual Search  Implicit Search  Natural Language Search  Indirect Search  Similar Profiles  Profile Matches
  31. 31. Follow us @HireOnLinkedIn Targeted Refinement Filters Consultants & Contractors Interested In Consultants /Contractors Function Consultant Years in Position Less than 1 Year/1 to 2 Years When Joined Within 2 Weeks Groups My Groups/All Groups Current Company That Uses Contractors Company Size 1-10 Company Type Self-Owned 32
  32. 32. Follow us @HireOnLinkedIn Beyond Keywords Custom Filters 33
  33. 33. Follow us @HireOnLinkedIn Search Alerts When Results are Manageable - < 100-200 34
  34. 34. Follow us @HireOnLinkedIn Search Alerts When Results are Manageable - < 100-200 35
  35. 35. Follow us @HireOnLinkedIn Update Me 36
  36. 36. Follow us @HireOnLinkedIn Similar Profiles & Profile Match 37
  37. 37. Follow us @HireOnLinkedIn Similar Profiles & Profile Match 38
  38. 38. Follow us @HireOnLinkedIn Similar Profiles & Profile Match 39
  39. 39. Follow us @HireOnLinkedIn Tags Status Searchable! Customize Your Dashboard Add info now to make future searches faster! 40
  40. 40. Reach: InMail & Jobs
  41. 41. Follow us @HireOnLinkedIn >75% 277M+ <25% Reach BOTH Active & Passive Talent 42
  42. 42. Follow us @HireOnLinkedIn Limited Real Estate - Make the Most of It 43
  43. 43. Follow us @HireOnLinkedIn InMail Best Practices  Consider passive audience  Start a conversation  Personalize the message  Keep it short and sweet  Offer next steps 44
  44. 44. Follow us @HireOnLinkedIn  Build templates based on skills and experience of members.  Create opportunity for customization in templates.  Focus on opportunity in the message, not the job.  Personalize the messages as often as possible.  Review Profiles Viewed to InMails Sent ratio. InMail Analytics Accepted 6 InMails 102 Declined 17 No response 79 6% response rate 100% Used templates 102 InMails, 102 with templates 45
  45. 45. “Don’t use Walmart advertising techniques to attract Tiffany customers.” –Lou Adler, Industry Influencer
  46. 46. Follow us @HireOnLinkedIn • Skills • Experience • Other “Necessary” Bullets Move away from… • Define the job • What would make the person successful?Shift to… Shift from Skills to Performance 47
  47. 47. Follow us @HireOnLinkedIn Here’s a Common Job Advertisement Staff Accountant Job Description: The Staff Accountant will be responsible for the processing and payment of all compensation. This includes working with department managers to obtain approvals and properly classify expenses as well as other members of the Accounting Department during the month end close. In addition, the Staff Accountant will be expected to correspond with vendors to obtain additional documentation and resolve issues as necessary. What You'll Do: • Properly code and enter invoices into the accounting system • Coordinate compensation workflow to ensure timely review of compensation by department managers • Work with employees to provide expense payment information as required • Provide support to submitting travel expenses for reimbursement • Work with various departments to determine needed accruals for month-end closings 48
  48. 48. Follow us @HireOnLinkedIn Here’s the Same Ad, Improved Staff Payroll Accountant Job Description: You're a self-starter who can recognize where processes can be improved and who will take the initiative to improve them. Using your strong communication skills, you'll effectively collaborate with a variety of people and job functions, accomplishing tasks of moderate to high complexity and scope. When circumstances demand, you'll provide strategic support – such as evaluating data or resolving minor operational issues. You have the ability to perform flawlessly and professionally in a challenging and extremely fast-paced environment – along with the grace and willingness to change direction when circumstances demand. Responsibilities: • Support our Global Marketing Solutions and Sales Development Organization in any and all compensation related matters. • Partner with other Compensation team members and Business Partners to solve sales compensation-related business problems and provide sales compensation guidance. 49
  49. 49. Follow us @HireOnLinkedIn Who’s Viewed This Job? 50
  50. 50. Follow us @HireOnLinkedIn Profile Match 51
  51. 51. Follow us @HireOnLinkedIn Help Your Jobs Go Viral Audrey Wilkerson posted a job Product & Partner Engineer - Performance Engineer xyzCo - IN @linkedinjobsProduct & Partner Engineer - Performance Engineer xyzCo – IN #in #jobs http://lnkd.in/V8bttu Audrey Wilkerson We’re hiring! Product & Partner Engineer - Performance Engineer xyzCo – IN http://lnkd.in/V8bttu LinkedIn Network Update Twitter Facebook xyzCoxyzCo LinkedIn Groups 52
  52. 52. Follow us @HireOnLinkedIn Questions? 53
  53. 53. Follow us @HireOnLinkedIn©2014 LinkedIn Corporation. All Rights Reserved.

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