1. Easy right? Here’s some additional
information we recommend you add in order
to make your product or service shine:
Click ‘Publish’ on the top right of the page and the
information will appear on the page.
You’re all set!
List up to 8 key features. They will appear in bullet
form after the product or service description.
Add your website URL. This allows a visitor to learn
more, plus it helps with search engine optimization.
If possible, add someone who can be contacted
for additional information.
Add a YouTube video.
Marketing Solutions
There are 5 easy steps to add your
Products & Services:
Choose product or service
Select a category
Add the name of the product or service
Attach an image (100 x 80 pixels .PNG
.JPG .GIF)
Add a description (up to 2,000 characters)
Click ‘Publish’ on the top right of the page and
your product, service will appear on the page.
Note: You will need to repeat these steps for each
product or service that you want to display.
There’s nothing like a game of show and tell. Educate and engage members by showcasing your company’s best
products and services on your Company Page!
To get started, simply click on the Products & Services tab. If this is your first time on the page, click ‘Get started.’
If you have used the Products & Services tab before, click on ‘Add product or service’ from the ‘Edit’ dropdown.
Tip: Videos are a great way to make your product or
service come to life. It also let’s you show your company’s
personality. You do not need to be a video expert, just
grab a video camera or smartphone and show people
what you’ve got!
Getting started with your Products & Services Tab
LinkedIn Company Pages
Products & Services Guide
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2. Highlight your brand:
To customize your page a bit more, go to your
Products & Services tab and click on ‘Edit’ from
your Admin tools button.
You will see a ‘Default’ view.
Add an overview of your product or service
portfolio.
Add up to 3 banner images to reinforce your
message, specialties, products & services
(640 x 220 pixels).
Organize your products & services. Have a
product that should be front and center? You
can choose the order in which the products
and services you’ve added appear.
Click ‘Publish’ on the top right of the page and your
content will appear on the page.
Create audience views:
The Products and Services tab can be set up to deliver
tailored content to specific audience segments. If a
member doesn’t correspond to one of the defined
segments, they’ll see your ‘default’ content.
Adding custom views is easy. Go to your Products &
Services tab and click on ‘Edit’ from your Admin tools
button.
Request and share recommendations:
The more people who recommend your products and
services, the more likely it is that buzz about your
company will spread.
You can invite people to recommend your products
and services directly from the Products & Services Tab
on your Company Page, using the ‘Request
Recommendations’ button.
When your product or service receives a recommendation,
it’ll appear on both the product page and the
recommender’s homepage!
Note: You can easily delete or respond to recommendations as
desired.
Click ‘Publish’ and you’re ready to go!
Note: Once you publish a targeted version, you will first see
that particular version appear. However, after you navigate
away from the page, you’ll see only the page that is targeted
to your personal profile. To view any of the other targeted
pages, return to Edit mode, select that version and ‘Publish.’
Select ‘Create new audience’, name the view,
and select the profile criteria (company size, job
function, industry, seniority, geography). Content
will automatically be copied from your default view.
Customize the description to focus on the target
audience. You can also add a new video,
something tailored to the specific audience profile.
Add up to 3 banner images (640 x 220 pixels).
Organize your products & services. You can
customize the order for each of your audience
views, making your most relevant products &
services front and center for each target audience.
Customizing your Products & Services Tab
Make the most of your Products & Services Tab
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Tip: You can also add another video at this time.
The more customization the better!
Tip: The product you choose to be first will show up
on your Company’s main page.
Request recommendations • Share
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