Simply Social by ProExquisite

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  • Animated SmartArt vertical list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Vertical Block List (sixth row, first option from the left), and then click OK to insert the graphic into the slide.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text for each of the rectangles.Press and hold CTRL, and select each of the second-level rectangles on the slide. Drag the left sizing handle of one of the second-level rectangles to the left 0.5” to increase the width of the second-level rectangles.Note: The first-level rectangles (rounded rectangles) will decrease in width at the same time.Select the SmartArt graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click the More arrow at the SmartArtStyles gallery, and under BestMatch for Document select IntenseEffect (fifth option from the left).Press and hold CTRL, and then select each of the first-level rectangles (rounded rectangles) in the SmartArt graphic.Under SmartArtTools, on the Format tab, in the WordArtStyles group, click the arrow to the right of TextFill, and under ThemeColors select White, Background 1, Darker 25%. (fourth row, first option from the left). Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow to the right of ShapeFill and under ThemeColors select White, Background 1 (first row, first option from the left). Select the top, second-level rectangle in the SmartArt graphic.Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow to the right of ShapeFill and under ThemeColors select Olive Green, Accent 3. (first row, seventh option from the left).Select the center, second-level rectangle in the SmartArt graphic.Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow to the right of ShapeFill and under ThemeColors select Olive Green, Accent 3, Lighter 40% (fourth row, seventh option from the left).Select bottom,second-level rectangle in the SmartArt graphic.Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow to the right of ShapeFill and under ThemeColors select Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left).Press and hold CTRL, and select each of the second-level rectangles.On the Home tab, in the Font group, in the FontColor list select White, Background 1 (first row, first option from the left).Under SmartArtTools, on the Format tab, in the WordArtStyles group, click the arrow to the right of Text Effects, then point to Shadow, and under Outer, click Offset Diagonal Bottom Right.To reproduce the animation effects on this slide, do the following:On the Animation tab, in the Animation group, click Animation Pane. Select the SmartArt graphic, and then on the Animations tab, in the Animation group, click the More arrow at the Effects Gallery and clickMoreEffects. In the ChangeEntranceEffect dialog box, under Exciting select Curve Up, and click OK. In the Animation group, click Effect Options, and under Sequence, click One by One.In the Timing group, do the following:On the Timing tab, in the Start list, select AfterPrevious.On the Timing tab, in the Duration list, select 01.00.In the Animation Pane, click the double arrow under the curve up entrance effect (first effect) to expand the list of effects.Press and hold CTRL, and select the second, fourth, and sixth effects (curve up entrance effects). On the Animations tab, in the Animation group, click the More arrow at the Effects Gallery and clickMoreEntrance Effects. In the ChangeEntranceEffect dialog box, under Basic, selectPeek In, and click OK.In the Animation group, click Effect Options, and under Direction, click From Top.In the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 01.00. To reproduce the background effects on this slide, do the following:Right-click the slide background, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction list, click From Center (third option from the left).Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear on the slider, then customize the gradient stops as follows:Select the first stop on the slider, and then do the following:In the Position box, enter 33%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, the first option from the left).Select the last stop onthe slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).

Transcript

  • 1.
  • 2. *VIDEO BY Erik Qualman
  • 3. Top 3 Questions You
    Want Answers To
  • 4. Survey Participant Demographics
    1898 Surveyed Participants
    57% of survey participants were focused primarily on attracting businesses (B2B) and 43% primarily targeted consumers (B2C).
    Most survey participants (75.1%) were between the ages of 30 and 59. The median age was 40 to 49.
    Females edged out males, representing 60% of all participants.
  • 5. The Benefits of Social Media Marketing
  • 6. Help Close Business
    It takes time to develop relationships that lead to actual business.
    For example, 73.8% of marketers who have been using social media for years report it has helped them close business (a 12% increase from 2009).
    More than half who spend 11 or more hours per week find the same results.
  • 7. Generate Exposure
    Even with a minimal time investment, the vast majority of marketers (78% or higher) indicated their social media efforts increased exposure for their business.
    Nearly all marketers who’ve been employing social media marketing for years report it generates exposure for their business and a significant 62.4% strongly agree.
  • 8. Result in New Business Partnerships
    53.1% of people who’ve only invested a few months with social media marketing report new partnerships were gained.
    Even the majority of those investing 6 to 10 hours per week in social media were able to build new partnerships.
    Marketers selling to other businesses were more likely to achieve this benefit (60.8%) than those selling to consumers (49.4%).
  • 9. Generate Qualified Leads
    Many businesses are hoping that social media will be the Holy Grail for lead generation.
    Indeed after only a few months and with as few as 6 hours per week, half of marketers have generated qualified leads with social media marketing.
  • 10. Reduce Overall Marketing Expenses
    The main financial cost of social media marketing is the time it takes to gain success.
    However, a significant percentage of marketers strongly agree that overall marketing costs dropped when social media marketing was implemented.
  • 11. Increase Organic SEO
    Of those who have been using social media for years nearly 73% reported a rise in search engine ranking.
    More than half investing at least 6 hours per week in social media marketing saw improvements in search engine rankings.
  • 12. Increase Traffic, Subscribers, Opt-in List
    At least 2 out of 3 marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
    And those who’ve been doing this for years reported substantially better results.
  • 13. Commonly Used Social Media Tools
  • 14. Commonly Used Social Media Tools
    Tools used by Beginners
    Tools used by Experts
  • 15. Future of Social Media
    At least 67% of marketers plan on increasing their use of:
    80% have no plans to utilize MySpace or will reduce their efforts, fueling the rumors that MySpace is a shrinking network.
  • 20. Geo-Location
    *VIDEO BY Erik Qualman
  • 21. Media Success Metrics
    Daily Story Feedback
    How often your fans click “like” and comment on the status updates you post
    Klout
    An online influence gauge that combines several data points
    Followers
    Retweets
    Clicks On Links
    And More!
  • 22.
    • 8 Profile Setup
    • 23. Up to 2 Status Updates per week
    • 24. Media Assistance & Uploading
    • 25. Profile Networking
    • 26. Custom Facebook FanPage Tabs
    • 27. Two Hours Social Media Training
    • 28. Employee Implementation Training
    • 29. Three ½ Hour Strategy Meeting per month
    • 30. SPAM Removal on 2 Social Platforms
    • 31. Accept “Friend Request” and Follows
    • 32. 1 Hour Photo Session
    • 33. 1 Hour Video Session
    • 34. Audience Building
    • 35. 4 Profile Setup
    • 36. Up to 4 Status Updates per month
    • 37. Media Uploading
    • 38. Profile Networking
    • 39. Custom Facebook FanPage Tabs
    • 40. Two Hour Social Media Training
    • 41. Two ½ Hour Strategy Meetings per month
    • 42. SPAM Removal on 4 Social Platforms
    • 43. Accept “Friend Request” and “Follows”
    • 44. 1 Hour Photo Session
    • 45. 2 Profile Setup
    • 46. Up to 2 Status Updates per month
    • 47. Media Uploading
    • 48. Profile Networking
    • 49. Two Hours Social Media Training
    • 50. One ½ Hour Strategy Meeting per month
    • 51. SPAM Removal on 2 Social Platforms
    • 52. Accept “Friend Request” and Follows
    • 53. 1 Hour Photo Session
  • The Ultimate Social Media Campaign
    • Unlimited Profile Setup
    • 54. Up to 2 Status Updates per Day
    • 55. Media Assistance and Uploading – Onsite
    • 56. Profile Networking
    • 57. Custom Facebook Fan Page Tabs
    • 58. Two Hour Social Media Training
    • 59. Teaching of Employee Implementation – Onsite
    • 60. Four ½ Hour Strategy Meetings per month
    • 61. SPAM Removal on up to 9 Social Platforms
    • 62. Accept “Friend Requests” and “Followers”
    • 63. 1 Hour Photo Session
    • 64. 1 Hour Video Session
    • 65. Accelerated Audience Building
    • 66. Reputation Monitoring