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Ad styles Ad styles Presentation Transcript

  • Different types of TVs advertising By Joe Osborne
  • Talking heads• This type of advert consists of people talking into a camera and it consists of a close up of the person that is talking to the camera. It makes the audience feel like they are being addressed to more personally.
  • Documentary• Informative style of advertising usually demonstrating the product and its benefits.
  • Animation• Using cartoon style / illustrations of characters to promote the product message.
  • Realist• Focuses on the everyday thoughts and concerns of society this type of advert shows the portrayal of realistic events. Real life problems are addressed with the product solving the problem.
  • Anti Realist• Focusses on something that will never happen to the audience. It will have the freedom to indulge in all kinds of CGI nonsense.
  • Abstract• Not trying to represent reality but experimental, artistic and creative.
  • Series• When similar TV adverts are released each month or so from a certain product with a continuing story line. This can create a strong brand identity.
  • Other styles• Humorous- funny, light hearted, amusing• Surreal- bizarre, strange• Dramatic- shocking, builds tension, suspense• Parody- amusing, exaggerated imitation of the style