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Design Thinking & Agile
Innovation Workshop
Josef Scherer
KEGON AG
There is nothing so useless
as doing efficiently that
which should not be done at all.
Peter F. Drucker
KEGON AG 2014
Think It: Agile Innovation @ Spotify
Design Thinking
Lean Startup
Customer Development
Paper Prototype MVP
Design Thinking
KEGON AG 2014
Spaces of Innovation
Hildebrand e.a. 2013
KEGON AG 2014
Basic Elements
Hildebrand e.a. 2013
KEGON AG 2014
Practice: Form interdisciplinary DT Teams of 4
Facilitator/Coach
Marketing/PO/Business
UX, Designer
Deve...
KEGON AG 2014
Practice: Pitch
 Half baked
Brainstorm some problems with electric cars/visiting conferences
Combine 2 inte...
KEGON AG 2014
Iterative Design Thinking Process
Hildebrand e.a. 2013
Understand
Observations
Define Ideate
PrototypES
TestS
Blank: Customer Development
KEGON AG 2014
Customer Development (Blank)
Customer Development
Customer Development was first describes by Steve Blank as...
KEGON AG 2014
Customer Discovery Process
MBA295-F Customer Development in the High-Tech Enterprise Spring 2009
Customer Di...
KEGON AG 2014
Christensen: Jobs to be Done
https://www.youtube.com/watch?v=s9nbTB33hbg
KEGON AG 2014
Value Proposition Canvas
Problem-Solution Fit
Do I have a problem worth solving?
http://businessmodelalchemi...
KEGON AG 2014
Osterwalder:
Mapping Customer Pains to Value Proposition
https://www.youtube.com/watch?v=xTtvwAmjais
KEGON AG 2014
Test Value Proposition Canvas
http://businessmodelalchemist.com/blog/2012/09/test-your-value-proposition-sup...
KEGON AG 2014
Javelin Experiment Board
https://www.youtube.com/watch?v=F-5Iyj9A1MU
KEGON AG 2014
Practice: Test Customer Problem Assumptions
In your product groups:
Prioritize assumptions by risk of failu...
2. Eric Ries: Lean Startup
KEGON AG 2014
Lean Startup
A Startup is an organization designed to create new
products and services under conditions of ...
KEGON AG 2014
Build-Measure-Learn
1. What do I
want to learn?
3. What do I need
to build for that?
2. How can I
prove that?
KEGON AG 2014
Practice: Brainstorm Solution
http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf
Paper Prototype MVP
KEGON AG 2014
Test with Prototype/MVP
KEGON AG 2014
Practice: Test Solution Assumptions
In your product groups:
Prioritize assumptions by risk of failure
How ...
KEGON AG 2014
Practice: Crazy Eight (8 x 40 sec.)
https://www.gv.com/lib/the-product-design-sprint-divergeday2
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Design Thinking & Agile Innovation Workshop

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Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.

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Transcript of "Design Thinking & Agile Innovation Workshop"

  1. 1. Design Thinking & Agile Innovation Workshop Josef Scherer KEGON AG
  2. 2. There is nothing so useless as doing efficiently that which should not be done at all. Peter F. Drucker
  3. 3. KEGON AG 2014 Think It: Agile Innovation @ Spotify
  4. 4. Design Thinking Lean Startup Customer Development Paper Prototype MVP
  5. 5. Design Thinking
  6. 6. KEGON AG 2014 Spaces of Innovation Hildebrand e.a. 2013
  7. 7. KEGON AG 2014 Basic Elements Hildebrand e.a. 2013
  8. 8. KEGON AG 2014 Practice: Form interdisciplinary DT Teams of 4 Facilitator/Coach Marketing/PO/Business UX, Designer Developer not from the same company Male & female in each team
  9. 9. KEGON AG 2014 Practice: Pitch  Half baked Brainstorm some problems with electric cars/visiting conferences Combine 2 interesting problems …  Pitch your own product idea (1 Minute) What is the problem that your product is solving? (10-20 Seconds) How does the product solve the problem? (10-20 seconds) Why would a customer prefer your solution to a common existing alternative? (10-20 seconds) Finally, make up a name for your product. (5 Seconds) http://glasgow.startupweekend.org/2012/05/21/pitching-advice-for-friday/
  10. 10. KEGON AG 2014 Iterative Design Thinking Process Hildebrand e.a. 2013 Understand Observations Define Ideate PrototypES TestS
  11. 11. Blank: Customer Development
  12. 12. KEGON AG 2014 Customer Development (Blank) Customer Development Customer Development was first describes by Steve Blank as a four step process: Customer Discovery Goal: Problem/Solution Fit (Do I have a problem worth solving?) Document the initial Business Plan (aka Plan A) in a one page Business Model Canvas and run experiments to test problem and solution in front of potential customers (aka prospects). Build a low fidelity MVP (mock up or rapid prototype) and “demo” it to early adopters, who are already aware of the problem and are actively searching for a solution. Customer Validation Goal: Product/Market Fit (Have I build something people need and pay for?) Build a MVP to test key features and try to sell it, thereby turning prospects into customers. Measure acquisition, retention and growth rate of customers to verify that your business model is repeatable Product- Market Fit Have I build something people want and buy? Problem- Solution Fit Do I have a problem worth solving? Sustainable Growth How can I accelerate growth?
  13. 13. KEGON AG 2014 Customer Discovery Process MBA295-F Customer Development in the High-Tech Enterprise Spring 2009 Customer Discovery Customer Discovery Phase 1 Author Hypothesis Phase 2 Test Problem Hypothesis Phase 4 Verify, I terate & Expand Phase 3 Test Product Hypothesis To Validation https://steveblank.files.wordpress.com/2014/06/what-is-customer-discovery.m4v
  14. 14. KEGON AG 2014 Christensen: Jobs to be Done https://www.youtube.com/watch?v=s9nbTB33hbg
  15. 15. KEGON AG 2014 Value Proposition Canvas Problem-Solution Fit Do I have a problem worth solving? http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-our-brand- new-value-proposition-designer.html
  16. 16. KEGON AG 2014 Osterwalder: Mapping Customer Pains to Value Proposition https://www.youtube.com/watch?v=xTtvwAmjais
  17. 17. KEGON AG 2014 Test Value Proposition Canvas http://businessmodelalchemist.com/blog/2012/09/test-your-value-proposition-supercharge-lean- startup-and-custdev-principles.html
  18. 18. KEGON AG 2014 Javelin Experiment Board https://www.youtube.com/watch?v=F-5Iyj9A1MU
  19. 19. KEGON AG 2014 Practice: Test Customer Problem Assumptions In your product groups: Prioritize assumptions by risk of failure (top 3) How do you test them? 5 minutes
  20. 20. 2. Eric Ries: Lean Startup
  21. 21. KEGON AG 2014 Lean Startup A Startup is an organization designed to create new products and services under conditions of extreme uncertainty. Validated Learning They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our business model. Build-Measure-Learn The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere, where a pivot is defined as a major change in the company’s business model.
  22. 22. KEGON AG 2014 Build-Measure-Learn 1. What do I want to learn? 3. What do I need to build for that? 2. How can I prove that?
  23. 23. KEGON AG 2014 Practice: Brainstorm Solution http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf
  24. 24. Paper Prototype MVP
  25. 25. KEGON AG 2014 Test with Prototype/MVP
  26. 26. KEGON AG 2014 Practice: Test Solution Assumptions In your product groups: Prioritize assumptions by risk of failure How can you test the riskiest one? What do you need to build for that? 5 minutes
  27. 27. KEGON AG 2014 Practice: Crazy Eight (8 x 40 sec.) https://www.gv.com/lib/the-product-design-sprint-divergeday2
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