Engagr - Startup Weekend Pasadena 2014

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Engagr was founded during Startup Weekend Pasadena 2014. Our goal is to improve the representation of women in STEM related industries. We plan to do this by engaging young women with simple, playful robotics and programming geared towards girls.

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  • Engagr - Startup Weekend Pasadena 2014

    1. 1. 2014 PASADENA STARTUP WEEKEND Alberto Tam Yong Joel Steres Jose Soto Raj Acharya Wei Liu 1
    2. 2. You worry as a teacher and a parent.. 2 0% 5% 10% 15% 20% 25% 30% Overall Engineering % Increases in Jobs 2010 - 2020 Only 16% of high school students are interested in STEM Career!! Will students get employed graduation?
    3. 3. Students aren’t interested in STEM due to perception of difficulty and unfamiliarity - Most students lose interest in STEM in middle school - Perception that it is difficult - Unfamiliarity 3
    4. 4. •Inspire students in STEM •Hands-on educational products •Easy to use •Fun •Affordable 4 Engagr’s Mission
    5. 5. Sample Product For a Middle School Student 5 Engagr Robot! Emphasizes Learning Affordable - $50 Simple to program and assemble Inspirational / Fun
    6. 6. Robots that emphasize learning 6 Affordability EaseofUse
    7. 7. Business Model • Variable Cost (Material and Labor): $15 • Customer Acquisition: $10 • Revenue per Unit: $50 • Gross Profit Margin: 50% 7
    8. 8. US Market Size 8 Toys and Games Educational Toy ENGAGR •$23B •$5B •$25M
    9. 9. STEM Education Industry is Growing and is Gaining Momentum 9 Obama has dedicated $170 million for STEM innovation in 2015
    10. 10. Go to Market 10 Schools • Develop Partnership with schools • Tie products with Next Generation Engineering Standards Parents • Market Niche products • Online Campaign • Seek media coverage
    11. 11. Operational Plan 11 Q2 Q3 Q4 Q1 Q2 Q3 2014 2015 Customer Validation Raise Capital Online Campaign Product Development MVP Launch Product Amazon Store Source Suppliers Partner with Schools Develop Marketing Material
    12. 12. Q&A 12
    13. 13. References • http://hbswk.hbs.edu/archive/4035.html • http://www.huffingtonpost.com/blair-christie/how- to-increase-the-stem-_2_b_4965591.html 13
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