Naranjo
Historical Review
Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that
then ha...
Hierarchical structure of
the Coopronaranjo R.L.
Anual Coffee Production
(Fanegas - bushels)
180,000.00

161,105.13

164,789.57

160,000.00

140,000.00
120,000.00
100,000....
Coffee received by type
7,006.44
29,661.02
20,709.88

100,458.78
72,734.32

74,224.46

2011

2012
Productores

2013
Dif. A...
Coffee sales last 6 years
(Dolars)

$25,000,000.00

$22,447,905.95
$20,816,718.16
$20,000,000.00
$18,040,873.94

$15,000,0...
Total net Surplus or loss
Coffee process
¢50,000,000.00
¢19,145,269.72
¢0.00
2008

2009

2010

2011

2012

2013

(¢50,000,...
Economic losses last 11 years
Coffee process
$100,000.00
$32,867.98
$0.00
2003

2004
2005
2006
2007
2008
-$35,427.74
-$59,...
Consolidated budget surplus
Excedentes Consolidados
$757,960.43

$800,000.00
$626,240.06
$600,000.00
$476,440.66

$400,000...
Historical Data
Business areas
Agricultural and Construction supplies
Department of Agricultural and Construction supplies
$8,000,000.00

$7,428,484.35

$7,000,000.00

$6,380,636.92

$5,927,82...
ECONOMIC SURPLUS Department of Agricultural and Construction supplies
$120,000.00

$112,880.05

$100,000.00
$88,788.32
$80...
Sales of Supermarkets last 4 years
$12,000,000.00
$9,383,623.13

$10,000,000.00

$9,972,467.42

$7,883,155.44

$8,000,000....
ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS
$400,000.00
$340,241.92

$350,000.00
$308,395.61
$300,000.00
$241,864.74

$250,...
SALES OF MANUFACTURED COFFEE ROASTER
$3,000,000.00
$2,451,618.44

$2,500,000.00

$2,055,857.77
$2,000,000.00

$1,500,000.0...
NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS
$400,000.00
$352,987.39
$350,000.00
$300,000.00
$250,000.00

$225,08...
COFFEE TOUR NET SALES
$300,000.00
$259,838.27
$250,000.00

$248,382.05
$224,502.33

$221,971.45

$200,000.00

$150,000.00
...
COFFEE TOUR NET SURPLUS LAST 7 YEARS
$15,000.00
$8,660.54

$10,000.00

$5,709.38

$5,348.91

$5,000.00
$$-5,000.00

2007
$...
Espiritu Santo farm coffee production last 7 years
9,000.00
7,765.00

8,000.00
7,000.00
6,000.00

7,053.00

7,006.44

6,80...
Comparative production KW
250,000
194,018

200,000

175,970

182,785

185,418

173,757
146,640142,670

150,000
105,345

11...
COFFEE NURSERY
In five years:
1,000,000 Trees
5,000 tree/hect.
200 Hectars
Recreaction Center
Traceability Wet Mill
Traceability dry mill
Naranjo coffee production mapp
We have all the
integrated system:
wet mill-dry millWarehouse and
Shipping place
Traceability guaranteed from see to cup
We have a quality and
environment
control
procedure under ISO
9001: 14001. With th...
Are there single lots
register?
We start with the micro lot program from
2007 to 2013; this has been a successful
program ...
Coffee plantation
• Numbers of Farms 2300
• Sizes farms average:
1.67/ha
• Average age of trees: 1520 years,
Other stadistics
•
•
•
•
•
•

Yield per hectar 23 quintales (Fanega or 46 kg)
Average height 1100 msnm (start at 950 msnm
...
Total yield during the last five harvets
(Yield/ha 46/kg)
The last five harvests
25

20

Yield

15

10

5

0
2012-2013

20...
Roya affection at Coopronaranjo R.L.
•

Plans to Control Coffee Rust in Naranjo County Farms
–

–
–
–
–
–
–
–

Agri-techni...
Quality assessment
•

Where will coffee be evaluated? On farm/off-site?

•
•

The coffee is evaluated at our processing mi...
Quality assessment
•

If yes, is there a chance to purchase single lots?
•

•

•

Yes, the opportunity exists to roast a g...
Quality assessment
• Cup of Excellence participation? If
yes, experience?
•

Yes, we have participated in the Cup of
Excel...
Sales last 4 coffee harvest
90,000.00

80,534.28

78,822.00

74,005.00

80,000.00
70,000.00
60,000.00

53,488.00

Fanegas
...
Sales by type
70,000.00

60,000.00

50,000.00

C 07-08

40,000.00

C 08-09
C 09-10
C 10-11

30,000.00

C 11-12

C 12-13
20...
SOCIAL INFORMATION
Clasification of the amount produced by the growers
0%
6%

2%

13%

under 50
50-100

100-200
200-500
79%

More 10
Affiliates
Numbers of members:
Women:
Men:
Societies

2,127.00
803.00
1216.00
108.00

5%
38%
Women
57%

Men
Societies

37....
COOPRONARANJO R.L.
Next target, the certification of Carbon Neutral

Leave a green
footprint is the
responsibility of
ever...
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
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Datos estadisticos historicos respuestas a philipp meier

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Preliminary clarifications to the Costa Rica Field Trip, January 13th - 19th (Coopronaranjo R.L.)

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Datos estadisticos historicos respuestas a philipp meier

  1. 1. Naranjo
  2. 2. Historical Review Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that then had a production of about 10,000 bushels of coffee. (1,014,126 pounds)
  3. 3. Hierarchical structure of the Coopronaranjo R.L.
  4. 4. Anual Coffee Production (Fanegas - bushels) 180,000.00 161,105.13 164,789.57 160,000.00 140,000.00 120,000.00 100,000.00 124,730.67 120,807.64 102,403.60 98,764.20 97,750.79 107,688.84 87,063.75 81,301.30 80,000.00 60,000.00 40,000.00 20,000.00 0.00 96,116.65 94,227.70 84,378.30 75,397.68 66,854.68 103,896.00
  5. 5. Coffee received by type 7,006.44 29,661.02 20,709.88 100,458.78 72,734.32 74,224.46 2011 2012 Productores 2013 Dif. Arabiga
  6. 6. Coffee sales last 6 years (Dolars) $25,000,000.00 $22,447,905.95 $20,816,718.16 $20,000,000.00 $18,040,873.94 $15,000,000.00 $12,347,586.84 $10,777,529.76 $10,529,604.88 $10,000,000.00 $5,000,000.00 $0.00 2008 2009 2010 2011 2012 2013
  7. 7. Total net Surplus or loss Coffee process ¢50,000,000.00 ¢19,145,269.72 ¢0.00 2008 2009 2010 2011 2012 2013 (¢50,000,000.00) (¢100,000,000.00) (¢105,759,739.40) (¢150,000,000.00) (¢142,822,043.63) (¢160,179,797.11) (¢200,000,000.00) (¢179,761,434.32) (¢250,000,000.00) (¢269,988,698.87) (¢300,000,000.00)
  8. 8. Economic losses last 11 years Coffee process $100,000.00 $32,867.98 $0.00 2003 2004 2005 2006 2007 2008 -$35,427.74 -$59,062.69 -$100,000.00 -$53,675.28 -$87,586.42 -$60,283.60 2009 2010 2011 2012 2013 -$200,000.00 -$210,446.20 -$300,000.00 -$280,946.66 -$323,595.55 -$400,000.00 -$365,057.13 -$500,000.00 -$600,000.00 -$545,431.71
  9. 9. Consolidated budget surplus Excedentes Consolidados $757,960.43 $800,000.00 $626,240.06 $600,000.00 $476,440.66 $400,000.00 $348,760.28 $271,885.94 $239,017.96 $434,364.88 $269,849.39 $200,000.00 $59,403.18 $80,808.35 $111,383.52 $67,813.62 $32,867.98 $0.00 2008 -$200,000.00 2009 2010 2011 2012 2013 -$210,446.20 -$280,946.66 -$323,595.55 -$365,057.13 -$400,000.00 -$545,431.71 -$600,000.00 Activ. Cafetalera Activ. Comercial Excedente Consolidado
  10. 10. Historical Data Business areas
  11. 11. Agricultural and Construction supplies
  12. 12. Department of Agricultural and Construction supplies $8,000,000.00 $7,428,484.35 $7,000,000.00 $6,380,636.92 $5,927,825.45 $6,000,000.00 $5,000,000.00 $4,858,157.78 $4,000,000.00 $3,000,000.00 $2,000,000.00 $1,000,000.00 $2010 2011 2012 2013
  13. 13. ECONOMIC SURPLUS Department of Agricultural and Construction supplies $120,000.00 $112,880.05 $100,000.00 $88,788.32 $80,000.00 $59,021.74 $60,000.00 $42,127.43 $40,000.00 $20,000.00 $2010 2011 2012 2013
  14. 14. Sales of Supermarkets last 4 years $12,000,000.00 $9,383,623.13 $10,000,000.00 $9,972,467.42 $7,883,155.44 $8,000,000.00 $6,299,478.09 $6,000,000.00 $4,000,000.00 $2,000,000.00 $2010 2011 2012 2013
  15. 15. ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS $400,000.00 $340,241.92 $350,000.00 $308,395.61 $300,000.00 $241,864.74 $250,000.00 $200,000.00 $189,715.60 $150,000.00 $100,000.00 $50,000.00 $2010 2011 2012 2013
  16. 16. SALES OF MANUFACTURED COFFEE ROASTER $3,000,000.00 $2,451,618.44 $2,500,000.00 $2,055,857.77 $2,000,000.00 $1,500,000.00 $1,280,742.05 $805,523.51 $1,000,000.00 $109,813.72 $500,000.00 $278,161.09 $215,777.18 $86,822.48 $595,595.27 $400,709.23 $427,716.51 $2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  17. 17. NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS $400,000.00 $352,987.39 $350,000.00 $300,000.00 $250,000.00 $225,080.35 $200,000.00 $137,127.05 $111,568.34 $150,000.00 $100,000.00 $3,787.97 $50,000.00 $75,386.56 $26,172.51 $35,563.60 $3,877.97 $8,490.00 $2,325.43 $2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  18. 18. COFFEE TOUR NET SALES $300,000.00 $259,838.27 $250,000.00 $248,382.05 $224,502.33 $221,971.45 $200,000.00 $150,000.00 $126,369.85 $100,000.00 $39,703.57 $50,000.00 $- $2007 2008 2009 2010 2011 2012 2013
  19. 19. COFFEE TOUR NET SURPLUS LAST 7 YEARS $15,000.00 $8,660.54 $10,000.00 $5,709.38 $5,348.91 $5,000.00 $$-5,000.00 2007 $-3,758.18 2008 2009 2010 2011 2012 $-10,000.00 $-15,000.00 $-20,000.00 $-20,115.95 $-25,000.00 $-30,000.00 $-35,000.00 $-40,000.00 $-28,698.10 $-34,561.56 2013
  20. 20. Espiritu Santo farm coffee production last 7 years 9,000.00 7,765.00 8,000.00 7,000.00 6,000.00 7,053.00 7,006.44 6,806.00 5,697.00 6,110.66 5,509.44 5,000.00 4,000.00 3,000.00 2,000.00 1,000.00 Cosecha Cosecha Cosecha Cosecha Cosecha Cosecha Cosecha 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
  21. 21. Comparative production KW 250,000 194,018 200,000 175,970 182,785 185,418 173,757 146,640142,670 150,000 105,345 116,177 100,000 50,000 150,733 141,437 120,747 110,873 100,124 107,918 139,818 111,213 120,021 86,177 49,762 15,910 0 Producción Producción 19,948 3,116 2,771
  22. 22. COFFEE NURSERY In five years: 1,000,000 Trees 5,000 tree/hect. 200 Hectars
  23. 23. Recreaction Center
  24. 24. Traceability Wet Mill
  25. 25. Traceability dry mill
  26. 26. Naranjo coffee production mapp
  27. 27. We have all the integrated system: wet mill-dry millWarehouse and Shipping place
  28. 28. Traceability guaranteed from see to cup We have a quality and environment control procedure under ISO 9001: 14001. With this system the quality and product traceability are insured.
  29. 29. Are there single lots register? We start with the micro lot program from 2007 to 2013; this has been a successful program for the growers who are inside the program, but it is a small quantity of coffee, represent 1.39% of the total crop. (1500 qq or 69,000 kg green coffee)
  30. 30. Coffee plantation • Numbers of Farms 2300 • Sizes farms average: 1.67/ha • Average age of trees: 1520 years,
  31. 31. Other stadistics • • • • • • Yield per hectar 23 quintales (Fanega or 46 kg) Average height 1100 msnm (start at 950 msnm to 1650 msnm) Average Rainfall the last 5 years 2117 m.m. Type of soil - Volcanic (Andisoles y Ultisoles) Number of trees planted 5000 by ha and the average age 15 to 20 years. Varieties planted: – – – – Caturra 60% Catuaí 30% Hybrid, Catimores, Geisha y Villa Sarchi 10% Quality hard been and Strictly Hard Been
  32. 32. Total yield during the last five harvets (Yield/ha 46/kg) The last five harvests 25 20 Yield 15 10 5 0 2012-2013 2011-2012 2010-2011 2009-2010 2008-2009
  33. 33. Roya affection at Coopronaranjo R.L. • Plans to Control Coffee Rust in Naranjo County Farms – – – – – – – – Agri-technical personnel will attend the National Coffee Rust Congress in Turrialba, as well as other training sessions related to controlling coffee rust. Products for preventing and controlling coffee rust are delivered to coffee growers through the MAG-ICAFE National Plan. Field days for coffee producers are held in every community in Naranjo County. CooproNaranjo’s Agro-Supply Store gives special offers and discounts on coffee rust control products. Educational materials regarding coffee rust management are published and widely distributed. Field trials of coffee rust control products are carried out at CooproNaranjo’s plantation. Growers can buy coffee rust control products now and pay later with future-harvest credits. Technical assistance offered to growers at the Agro-Supply Store and through on-site field visits.
  34. 34. Quality assessment • Where will coffee be evaluated? On farm/off-site? • • The coffee is evaluated at our processing mill by our Q-Grader certified tasters. Are single lots to be evaluated? • All coffee is evaluated as applicable: – – – Quality control during processing. Quality control during storage in silos and warehouses. Preparation of lots for coffee shipments. – We also have a Micro-Lot Program, which consists of special coffee grown on small parcels that our Coop Members set aside on their farms. Said parcels are given very special attention and care, and the resulting harvest is then very carefully processed. This coffee can be either washed or left with its natural mucilage, depending on the preferences of the clientele that exists for these special production lots.
  35. 35. Quality assessment • If yes, is there a chance to purchase single lots? • • • Yes, the opportunity exists to roast a gourmet coffee with very special characteristics. You will be able to see this process during your visit. In terms of grading: percentage of commodity/speciality coffee? • The quality yields are 75% premium grade, 15% second grade, and 10% inferior grades. A few outstanding farms obtaining higher prices for good quality? • Naranjo has ideal conditions for coffee production. The soils, elevation, micro-climates, and Pacific Basin influence combine to make the coffee produced in this region sought after by the world’s finest roasters (Starbucks, Illy, Caribou Coffee, Peet´s Coffee, Micro-Roasters of Japan, etc.) for use in their special blends or alone as an exclusive specialty coffee. High prices are obtained only when small quantities of coffee are sold, such as with the micro-lots. As you know, coffee prices generally are dependent on the New York Exchange. This is why we have searched for a different way to market our coffee, which must be roasted for that value-added component.
  36. 36. Quality assessment • Cup of Excellence participation? If yes, experience? • Yes, we have participated in the Cup of Excellence. There is always strong participation from the Naranjo region, with our growers’ coffees consistently placing among the most highly rated. It is a very small market, though, and thus favors only a select few.
  37. 37. Sales last 4 coffee harvest 90,000.00 80,534.28 78,822.00 74,005.00 80,000.00 70,000.00 60,000.00 53,488.00 Fanegas 50,000.00 Exportación Consumo 40,000.00 28,866.00 23,361.72 30,000.00 20,222.00 20,000.00 13,366.00 10,000.00 Cos 12-13 Cos 11-12 Cos 10-11 Cos 09-10
  38. 38. Sales by type 70,000.00 60,000.00 50,000.00 C 07-08 40,000.00 C 08-09 C 09-10 C 10-11 30,000.00 C 11-12 C 12-13 20,000.00 10,000.00 Fair Trade Organico Rainforest Alliance UTZ Certified Especial Convencional Ventas Locales
  39. 39. SOCIAL INFORMATION
  40. 40. Clasification of the amount produced by the growers 0% 6% 2% 13% under 50 50-100 100-200 200-500 79% More 10
  41. 41. Affiliates Numbers of members: Women: Men: Societies 2,127.00 803.00 1216.00 108.00 5% 38% Women 57% Men Societies 37.75% 57.17% 5.08%
  42. 42. COOPRONARANJO R.L. Next target, the certification of Carbon Neutral Leave a green footprint is the responsibility of every body!
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