HR Plan for a Pharma Company

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HR Plan for a Pharma Company

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HR Plan for a Pharma Company

  1. 1. HR Plan for a PharmaCompany Human Capital & Leadership BSP - EMBA E#9 Eduardo Martins José Outeiro Micael Costa Marcelo Rigoni
  2. 2. Strategic think: Porter / Ulrich Current Future Environment Environment Business What is our current Given Environmental Trends what would beEnvironment/ Business Environment the Lively & Strategy? Strategy Business Strategy? Gap 1 Gap 2Organizational Given our future What are our Capabilities Strategy what Organizational (Culture, Capabilities are going Capabilities? to be required?Competencies) Gap 3 Gap 4 Given our futureOrganizational / Strategy and its What are ourHR Management Current HR practices? Required Capabilities, Practices what would be the Ideal HR practices? Gap 5
  3. 3. Current Future Issue Environment Environment Generics (2.004)  Market Share = 15%  Market Share = 35% Growth Trends (R$) CAGR 1999 to 2003 CAGR 2005 to 2008# MULTINATIONAL = 5,18% = 4%# NATIONALS = 13,36 = 9%# GENERICS = 99,6% = 50%Economic Growth 2004: 4,5% 2005 to 2008 = 3,5%
  4. 4. Current Future Issue Environment Environment  Government Price Control Under Pressure:  Competition through pricePrice had been increased since  Government Price Control generic law  Launch Price will be limited  Industries will raise their ownWholesalers &  Wholesalers = 70% of Sales Force to Pharmacies,Pharmacies market reducing the role of the WholesalersLow Quality &  Had been selling carried by  Will reduce their Share due the Generic Trend (probably to the new bio equivalence lawInformal Products 30% to 45% of the Official leading to an increase of 20% to(copy products) Market) 25% in the official market
  5. 5. Porter’s 5 Forces Model Generics: International AGENTS Companies will beIncrease Government control: attracted • Price Ceiling •Anvisa • National • Chains will raise competition their Power will increase • Wholesalers• Increasing must change theircompetition • Competition with rolefor new Generics willproducts increase PBM’s could influence • Alternative prescription habits treatments are not a real threat
  6. 6. What is our current Business Environment & Strategy ? Business Environment StrategyCURRENT STRATEGYSpecific Business Units: 1. OTC Products 2. Prescription Products 3. IndustrialEnhance Sales of Main ProductsReduce Idle CapacityLaunch New Products GAP 1
  7. 7. What is our current Business Environment & Strategy ? Given Environmental Trends what would be the Lively Business Strategy?* Get the opportunity to increase sales: the total market will expand due to the reduction of informal market* Launch New Products* Increase Business Development* Put Ourselves in close proximity to the Pharmacies, Physicians and Customers* Reduce COGS GAP 2
  8. 8. What is our current Business Environment & Strategy ? What are our Organizational Capabilities?* Pharmaceutical Marketing skills* Production Expertise* Skilled Sales Force GAP 3
  9. 9. What is our current Business Environment & Strategy ? Given our future Strategy what Capabilities are going to be required?* Specific Market Knowledge* Ability To be close to the customers* Production and Supply Chain Skills* Business Sensibility to develop and launch new products* Integration and Team work (remove boundaries)* Change Management GAP 4
  10. 10. What is our current Business Environment & Strategy ? What are our Current HR practices?* Competitive Compensation Policy* Starting Competences* Starting Focus on talent People* Team Working GAP 5
  11. 11. What is our current Business Environment & Strategy ? Given our future Strategy and its Required Capabilities, what would be Ideal HR practices?* Team Building Process* Integration Process* Communication Program* Increase our Competences* Increase our Competitiveness to attract and retain talent people* Leadership Development & Succession Plan GAP 5
  12. 12. “He that will not apply new remedies must expect new evils, for time is the greatest innovator.”(Sir Francis Bancon)

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