Classic Film Endings and Innovation: by Jørn Bang Andersen

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Classic Film Endings and Innovation
by Jørn Bang Andersen, presented at Gulltagen Conference

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Classic Film Endings and Innovation: by Jørn Bang Andersen

  1. 1. DClassic Film Endings and Innovation Gulltaggen 2010: Workshop By Jørn Bang Andersen, Senior Innovation Advisor email: j.andersen@nordicinnovation.org
  2. 2. The agenda •  Innovation - Why We Need a New Approach •  3 Tales of Innovation •  Russian, French & American Film Endings •  Enabling Strategic Innovation •  Nordic Innovation’s Measured and Managed Innovation Programme 2 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  3. 3. Innovation and ThreeBasic Endings in Story Telling Russian French American + Towards a Nordic? 3 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  4. 4. The RussianStory Ending on Innovation 4 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  5. 5. Characteristica: Linear A-B-C Invention Science the only source economic of progress 5 5 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  6. 6. 4% 96% of all innovation fails Gary Hamel: Innovation to the Core 6 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  7. 7. This model is broken ! But it created some chaotic uncertainty. So what did we do about it ? 7 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  8. 8. Figure it out yourself ! The French Ending 8 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  9. 9. Let s be creative ! Science became replaced by: Play Creativity Money is not a problem 9 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  10. 10. What Do You See On This Picture? A Sign For Road Work ? Or a Man FightingWith His Umbrella! 10 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  11. 11. 11 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  12. 12. Creativity is thinking up new things. Innovation is Doing. New. Things. Theodore Levitt 12 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  13. 13. French Story Ending No Longer Attractive Because... Innovation Matters Management Matters Measurement Matters Metrics Matters 13 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  14. 14. What are theopportunities? !! !The American ending !! 14! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  15. 15. New!Mind Set! New! Tools!Changed! Focus! 15! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  16. 16. It s The Business Model Stupid!! 16! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  17. 17. Three Attributes For Selling Any Given Product or Service! Functionality! Economy! Experience! 17! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  18. 18. What is a company? Marketing innovation Peter Drucker on management ! 18! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  19. 19. 19
  20. 20. Experience: Rebel Lifestyle! 
 
 What we sell is the ability for a 43-year- old accountant to dress in black leather,ride through small towns and have people be afraid
 of him. 
 
 
 Harley exec, quoted in Results-Based Leadership 20
  21. 21. The Nordic Innovation Centre Story... 21 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  22. 22. 22 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  23. 23. People want to be part of something larger than themselves. They want to bepart of something they re reallyproud of, that they ll fight for, sacrifice for , trust. —Howard Schultz, Starbucks (IBD/09.05) 23 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  24. 24. 24 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  25. 25. 25 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  26. 26. Do you have an innovation profile? Do you have an innovation strategy? 26 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
  27. 27. Thank You for Listening visit at www.nordicinnovation.org or www.jornbangandersen.com

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