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Dossier Worldline Barcelona Mobile World Congress - MWC14
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Dossier Worldline Barcelona Mobile World Congress - MWC14

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  • 1. dd-mm-yyyy © For internal use
  • 2. Agenda 1. MWC 2014 2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue and app • Encesta game • Tap&Pay demo • Connected Living 3. Connected Car: Renault Car 4. Geox Shop 5. Other
  • 3. • Worldline presence in Mobile World Congress 2014: • Stand in Catalan Pavilion • Meeting Room in Hall 7 • Experience in Geox Store • Connected Car: Renault with R-link • Brokerage event hosted by ACCIÓ • mHealth event hosted by ECHAlliance • Mobile Social Day @ Mobile World Centre • mTourism breakfast @ Mobile World Capital’s stand • Mobile Ready breakfast @ Mobile World Capital’s stand 3
  • 4. Agenda 1. MWC 2014 2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue and app • Encesta game • Tap&Pay demo • Connected Living 3. Connected Car: Renault Car 4. Geox Shop 5. Other
  • 5. 5
  • 6. 6  Service / Company. Mr. Bricolage is a French retail chain offering home improvement and do-it-yourself goods. The chain operates over 500 stores in more than 14 countries.  Objective. Mobile solution where the user can see the whole catalogue of the store and buy products.  Solution. Image recognition, list of products from scanned page in catalogue, product detail screen, product purchase, store geo-location, promotional coupons, mobile loyalty card, consult loyalty points from the app, VIP days invitations, push notifications.
  • 7. 7   
  • 8. 8 
  • 9. 9 
  • 10. 10 Some of the VIP visitors to the Catalan Pavilion: - Don Felipe de Borbón (Prince of Spain) - José Manuel Soria (Ministry of Industry, Energy and Tourism of Spain) - Artur Mas (Catalonia’s President) - Xavier Tries (Barcelonas Mayor) - Felip Puig (Deputy in the Catalan Parliment)
  • 11. Agenda 1. MWC 2014 2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue and app • Encesta game • Tap&Pay demo • Connected Living 3. Connected Car: Renault Car 4. Geox Shop 5. Other
  • 12. R-Link is elected number one on usability test ! - 45 countries in Europe, Asia, Africa - Over 50 apps, growing ecosystem 12
  • 13. 13
  • 14. 14 R-Link main menu: • Navigation (maps, GPS, points of interest, latest routes y destinations, traffic info, speed limits, voice navigation, radars, real time info • Multimedia (music, video and pictures from multiple devices: SDCard, USB or Bluetooth) • Telephone • Vehicle (vehicle data, see next slide) • Services (Renault App Store, payment from the car, access to downloaded apps) • System (general configuration of RLink) R-Link has a SIM card (currently 2G), with communication capabilities independent from the cellphone, in order to download information about the navigation, send information of the vehicle, download apps, make payments, …)
  • 15. 15 Vehicle data: • Average consumption • Total consumption • Average speed • Maximum speed • Air quality • Distance traveled • Trip duration • … R-Link uses an algorithm of evaluation of car driving depending on different aspects and instruments: acceleration, gear changing, breaking anticipation, clutch usage, etc. Valoration over a maximum of 100 points. Interesting for insurance companies, transport fleets, car renting, etc.
  • 16. 16 Access to Renault’s store Services linked to the navigation (purchase maps, link with providers of contextual information, etc) Configuration of my account on Renault’s store Downloaded apps from Renault’s store (R-Sound, aquarium, Coyote, etc). Some of them are free some others need to be purchased.
  • 17. 17 R-Sound: App that plays though the car audio system the motor sound of different vehicles depending on the car usage (accelaeration, cornering, breaking, etc). Among the different vehicles can be found a motocycle, espacial vehicles or old cars. Paid App with a lot of success.
  • 18. 18 Aquarium: App that displays on the screen a customizable aquarium (aspect, fish and other things, movements, etc) and allows the user to feed the fishes with virtual food. Free App.
  • 19. Agenda 1. MWC 2014 2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue and app • Encesta game • Tap&Pay demo • Connected Living 3. Connected Car: Renault Car 4. Geox Shop 5. Other
  • 20. 20 Geox experience was part of the Mobile Ready Week, an initiative hosted by the Mobile World Capital https://www.youtube.com/watch?v=JIxJdzHaeZ4 http://vimeo.com/88061368 Worldline & Geox experience on minute 1.57
  • 21. 21 It counted with more than 200 guided visitors from different sectors, apart from GEOX potencial customers Raimond Blasi (Trade councilor) visiting Geox WAYRA investors tourEntrepreneurs tour
  • 22. 22
  • 23. 23
  • 24. 24 2- Tap different shoes to compare them depending on their price, colors and sizes availability or other properties 1- Tap on a shoe’s NFC tag and get its product card
  • 25. 25 3- Buy the product through the app without making any queue and take it from the store
  • 26. 26 1- Scan the product with the smartphone’s camera. 2- The app recognizes which product is and displays its product card.
  • 27. 27
  • 28. 28 TVE News (27-02-14) (Spanish Public TV broadcaster) http://www.rtve.es/alacarta/videos/telediario/mobile-world- congress-cierra-puertas-balance-positivo/2420477/ TV3 News (22-02-14) (Catalan TV broadcaster) http://www.tv3.cat/videos/4916231/Ruta-Barcelona-i- tecnologia-com-a-previa-del-Mobile-World-Congress
  • 29. 29 La sexta News (22-02-2014) (Spanish TV broadcaster) Radios & Press (22-02-2014)
  • 30. 30 Recording by Barcelona Mobile Capital (22-02-2014)
  • 31. 31 RTVE.es website http://www.rtve.es/noticias/20140 226/tecnologia-movil-como- experimento-para-consumo- mobile-world- congress/886601.shtml Grazia.es (España) (24-02-14) http://www.grazia.es/lifestyle/actualidad/2014-02-24/el- shopping-del-futuro-en-mobile-world-congress-barcelona
  • 32. 32 El Financiero (Costa Rica) (23-02-14) http://www.elfinancierocr.com/blogs/la_letra_menuda/ MWC2014-Mobile_World_Congress- Internet_de_todas_las_cosas_7_470422954.html Blog Digital Signage http://blogdigitalsignage.com/noticias/movil-mobile/nfc- escanea-geox-mobile-world-congress-4yfn/ https://www.youtube.com/watch?v=JMXbo7OLJRM
  • 33. 33 Tap&Pay video recorded by a tour visitor https://www.youtube.com/watch?v=VoHWOTHR7Co Cinco Días (España) (25-02-14) http://cincodias.com/cincodias/2014/02/23/mwc/1393160 121_103821.html
  • 34. 34 Video explaining Check-in and Tap&Pay demos https://www.youtube.com/watch?v=Y G4oxEIIxYU&feature=youtu.be Video explaining Scan&Buy demo https://www.youtube.com /watch?v=YG4oxEIIxYU&f eature=youtu.be Video showing Scan&Buy’s product recognition https://www.youtube.com/watch?v=3jvt_ nJZhH8&feature=youtu.be
  • 35. Agenda 1. MWC 2014 2. Fira Demos: • Promotional Wall demo • Mr Bricolage catalogue and app • Encesta game • Tap&Pay demo • Connected Living 3. Connected Car: Renault Car 4. Geox Shop 5. Other
  • 36. 36 • Brokerage Event hosted by ACC1Ó • mHealth Event hosted by ECHAlliance
  • 37. 37 • Mobile Social Day @ Mobile World Centre Recruitment event hosted by Mobile World Capital • mTourism breakfast @ Mobile World Capital’s stand Networking breakfast with companies of the mTourism sector • Mobile Ready breakfast @ Mobile World Capital’s stand Networking meeting with all participants of the Mobile Ready Experience
  • 38. Thank You Jorge Salinas Sales Manager Worldline Mobility Competence Center Barcelona (Mobile World Capital) jorge.salinas@worldline.com +34 630 257 635 Worldline is a registered trademark of Atos Worldline SAS. June 2013 © 2013 Atos. Confidential information owned by Atos Worldline, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos Worldline.