Games 4 Brands

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Games 4 Brands

  1. 1. Games 4 Brands Go beyond attention. Engage your audience.
  2. 2. Creative advertising for mobile devices. Engage to audiences on the move. Introduction Go beyond attention and engage your audience. The Games 4 Brands initiative is a joint venture between E.Life and Manifesto Games and is structured to offer its customers the best in mobile advertising. Its focus is on relevant and creative advertising in different formats, with innovative models that motivates the audience to engage with the brand in effective and rewarding ways. We aim to engage players with your brand by employing a non-obstructive advertisement model that effectively improves the overall experience. Players associate your brand with good, meaningful moments: receiving rewards, unlocking new levels, progressing on the game, and the result of that is a more effective advertisement that sticks with the player even after the game is over.
  3. 3. Games for Brands Main Clients We are proud to be part of their team Other Services And much more!
  4. 4. Frankfurt Seattle San Francisco Our Offices Lisboa Madrid Tokyo Mexico We get closer to offer a custom service. Recife São Paulo Our offices. Immersed in our clientes.
  5. 5. User Attention
  6. 6. Attention is Commodity
  7. 7. Atenção Engajamento Going beyond attention Uso do objeto como MENSAGEM. Uso do objeto como MEIO.
  8. 8. Reach users during hapiness moments Why Games? Go beyond attention and engage with your audience
  9. 9. 11% CTR 3% Why Games? Go beyond attention and engage with your audience 0,10% 0,11% 0,12% 0,19% Standard Banner Ads Facebook Ads 0,86% Rich Media Rich Media Mobile Mobile Banner Ads Expandable Banner Ads Gaming Ads Banner Ads Engagement 20% 67% of time spent Mobile Gaming Value Exchange Ads Smartphones 0,5% FONTE: MediaBrix, Flurry Tablets 39% of time spent
  10. 10. 87% dos usuários pensam positivamente sobre companhias Why Games? que oferecem jogos gratuitos Go beyond attention and engage with your audience 74% dos que irão jogar um jogo, dizem que o farão 4 ou mais vezes.
  11. 11. RANKING: THE BIGGETS MARKETS #GAMERS 30 Brazil: A Great Market The Brazilian gamingaudience is huge! is the average gamer age 80 M brazilian internet users 42% 40 M play digital games ( 16,8 M ) are women 1º China: 180 M 2º Estados Unidos: 157 M 3º India: 58% ( 23,2 M ) are men FONTE: PNAD, NewZoo, Flurry Analytics 4º Brasil: 75 M 40 M
  12. 12. Sponsors Main Models Engageyour audience through top mobile games We have several published games on which ads can be displayed to a loyal and segmented audience Custom We develop custom gaming strategies to help brands communicate with their audience in a fun, engaging and effective way.
  13. 13. +800.000 users* +15 millions of impressions* Premium Mobile Network Top SPONSOREDmobile games 59 million 40 million People access mobile internet People play games * PER MONTH IN BRAZIL
  14. 14. Mobile Games Engage with your audience right now. Premium Mobile Network Top SPONSOREDmobile games Branded Games Sponsor a branded game. And there’s more to come!
  15. 15. Road Warrior Premium Mobile Network Top SPONSOREDmobile games Impressions Exposure: 6 millions 130.000 hr CTR: 9% Demographics: 80% men
  16. 16. Premium Mobile Network Dino Jump Impressions 300.000 Top SPONSOREDmobile games 4.000 hr Exposure: CTR: 8% Demographics: 61% women
  17. 17. Boney The Runner Premium Mobile Network Top SPONSOREDmobile games Impressions Exposure: 200.000 3.000 hr CTR: 7% Demographics: 70% women
  18. 18. Formats Standard Banner Rich Media Intersticial In-Game Advertising Scalable performance formats for the best engagement experience
  19. 19. Standard Banner Formats Scalable performance formats for the best engagement experience CTR: 1% average COST: CPM basis
  20. 20. Rich Media Formats Scalable performance formats for the best engagement experience CTR: 1% average COST: CPM basis
  21. 21. Intersticial Formats Scalable performance formats for the best engagement experience CTR: 3% average COST: CPM basis
  22. 22. Formats Scalable performance formats for the best engagement experience In-Game Advertising Insert your brand in a fun and engaging context. It’s more than placement – it’s about experience! COST: Sponsorship
  23. 23. In-Game Advertising Insert your brand in a fun and engaging context. It’s more than placement – it’s about experience! Formats Scalable performance formats for the best engagement experience COST: Sponsorship
  24. 24. Actions Touch to Purchase Intent Touch to Video Touch to Poll Touch to Coupon Touch to App Install Touch to Share / Like Scalable performance formats for the best engagement experience CTR: 1% average COST: CPA basis
  25. 25. Purchase Intent Formats Scalable performance formats for the best engagement experience Watch a commercial and visit an online order site.
  26. 26. Social Share Formats Scalable performance formats for the best engagement experience Watch an sponsored ad and share the video on Facebook.
  27. 27. Poll Formats Scalable performance formats for the best engagement experience Watch a video commercial and complete a short poll to rate the video.
  28. 28. Coupon Formats Scalable performance formats for the best engagement experience Watch an ad and download a discount coupon.
  29. 29. App Install Formats Scalable performance formats for the best engagement experience Watch an ad and install an Android app.
  30. 30. Custom Development To help brands communicate in a fun, engaging and effective way.
  31. 31. Custom Development To help brands communicate in a fun, engaging and effective way.
  32. 32. Evaluation Intelligent delivery to ensure the best results. Engagement Reports Engagement metrics with weekly reports Detailed reviews with weekly reports
  33. 33. You are what you mention What if an insurance company knew that a given person who once visited their web site has just bought a car? Or a pet food company just learned that you tweeted a lot about your cat? Definitely a great way to generate new sales or branding, right? With Social Targeting now this is possible. Evaluation Intelligent delivery to ensure the best results. Social Target Business intelligence made easy Social targeting is a way to find out more about your site visitors by inviting them to use their Twitter or Facebook user name to log on into your web site. Both platforms allow developers to ask permission to see likes, bio and other data that can be then aggregated to find the best fit to each visitor.
  34. 34. Contact info@manifestogames.com.br

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